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yusriadi yusriadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT. BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) BERKAH DANA FADHLILLAH DI KABUPATEN KAMPAR PROVINSI RIAU yusriadi yusriadi
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 2 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i2.877

Abstract

Abstract: This research is meant to analyze and to test the influence of financial benefit, social benefits and structural benefits to the customer loyalty at PT. Bank Pembiayaan Rakyat Syariah (BPRS) Berkah Dana Fadhillah Regency Kampar. The sample collection technique has been done by using purposive sampling and the data analysis technique has been done by using multiple linear regressions and the samples are 140 people. The result of this research shows that financial benefits and structural benefits has positive and significant impact on customer loyalty. While social benefits have a negative and significant effect on customer loyalty. The suggestions in this study the company should be able to maintain and improve the implementation of relationship marketing on the dimensions of financial benefits and structural benefits and make improvements in terms of relationship marketing strategies on dimensions of social benefits.Keywords: Financial Benefit, Social Benefit, Structural Benefit dan Customer Loyalty
PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA DI PEKANBARU yusriadi yusriadi
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 16 No. 1 (2019)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v16i1.1637

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran komunikasi pemasaran variabel termasuk iklan, penjualan pribadi, promosi penjualan, hubungan masyarakat dan pemasaran langsung pada keputusan pembelian merek sepeda motor Honda baik secara parsial dan simultan dengan 84 responden menggunakan metode sampling residensial. Dari hasil analisis data menggunakan regresi berganda, hasil uji t diperoleh hasil variabel iklan, penjualan pribadi dan promosi penjualan tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian sepeda motor merek Honda. Sedangkan variabel hubungan masyarakat dan pemasaran langsung mempengaruhi keputusan pembelian sepeda motor merek Honda. Sementara hasil uji F berpengaruh dan signifikan artinya periklanan, penjualan pribadi, promosi penjualan, hubungan masyarakat dan pemasaran langsung secara simultan mempengaruhi keputusan pembelian sepeda motor merek Honda.
PENGARUH PROMOSI TERHADAP KEPUTUSAN KULIAH DI STIE YANG ADA DI KOTA PEKANBARU yusriadi yusriadi
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 16 No. 2 (2019)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v16i2.2179

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh promosi terhadap keputusan kuliah di STIE yang ada dii kota Pekanbaru. Teknik pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan regresi sederhana dengan sampel 42 orang yang sedang aktif kuliah di STIE yang ada di Kota Pekanbaru. Hasil penelitian menunjukkan bahwa promosi mempengaruhi keputusan untuk kuliah di STIE yang ada di kota Pekanbaru. Saran dalam penelitian ini, pihak kampus STIE harus dapat mempertahankan dan meningkatkan kegiatan promosi dalam mendapatkan mahasiswa baru.Kata kunci: Promosi dan Keputusan Kuliah.
Implementasi Asas Transparansi Good Corporate Governance pada BUMD di Indonesia Donal Devi Amdanata; Yusriadi Yusriadi; Noorhayati Mansor; Nurul Nuzilah Lestari
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.835 KB) | DOI: 10.35314/inovbiz.v7i2.1172

Abstract

The Government of Indonesia finally issued a Government Regulation (PP) governing Regionally Owned Enterprises (BUMD), namely PP No. 54 of 2017 concerning BUMD. The PP is the government's answer to the debate about BUMD that has occurred so far. The government provides an opportunity for regional governments to optimize the wealth of their respective regions, but because local governments are not allowed to carry out business activities, establishing BUMD is one way that can be done by local governments to increase Regional Original Revenue (PAD). Even so, the government did not prepare regulations that govern BUMD. With PP No. 54, it is hoped that the parties involved with BUMD have guidelines on how to manage and oversee BUMD operations. The purpose of this study was to determine the level of implementation of Good Corporate Governance (GCG) guidelines on BUMD throughout Indonesia in the form of Regional Corporation (Perseroda). In this study, the scope of the research is limited to examining the implementation of the principle of transparency in the General Guidelines for GCG in Indonesia issued by the National Committee on Governance Policy (KNKG) in 2006. One of the main guidelines for the implementation of the transparency principle is that companies must provide information in a timely, adequate, precise, accurate, and comparable and easily accessible to stakeholders under their rights. To obtain this information, the first step taken is to inventory BUMDs in the form of Perseroda in Indonesia. BUMD data obtained through searching facilities from the internet. Based on the searching, 57 BUMDs were obtained that matched the research criteria. Based on this study, only 35% of BUMDs implemented the principle of transparency, 26% only implemented a part of the transparency principle, and the remaining 39% did not apply the principle of transparency.
Co-Authors Amdanata, Donal Devi Noorhayati Mansor Nurul Nuzilah Lestari