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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmiah Econosains The Spirit of Society Journal : International Journal of Society Development and Engagement Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Abdi Insani JBMR: Journal of Business and Management Review Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) IJEMA
Monika Tiarawati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Social Media Marketing dan Brand Awareness terhadap Niat Beli Produk KFC di Surabaya Rochmatin Lailatis Sholawati; Monika Tiarawati
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.483 KB) | DOI: 10.26740/jim.v10n4.p1098-1108

Abstract

This study aims to determine the influence of social media marketing and brand awareness on the purchase intention of fast-food restaurant products. The type of research used is quantitative, using the random sampling method. The number of samples used was 200 respondents. The data collection technique was carried out using an online questionnaire distributed through social media, Whatsapp and Instagram. The data analysis technique is multiple linear regression using SPSS software to test whether social media marketing and brand awareness affect purchase intentions. The results show that social media marketing and brand awareness had a positional effect on the purchase intention of KFC products in Surabaya. Social media marketing and brand awareness also simultaneously affect the purchase intention of fast-food restaurant products. Furthermore, fast food restaurant products are recommended to optimize marketing through social media for all products and introduce fast food restaurant products to grow public brand awareness. Marketing through social media is one of the best marketing strategies amidst the increasing level of digital literacy in society.
PEMBERDAYAAN REMAJA PANTI ASUHAN MELALUI PEMBUATAN NUGGET GUNA MENUMBUHKAN MINAT BERWIRAUSAHA Monika Tiarawati; Widyastuti Widyastuti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 1, No 1 (2017): Oktober
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.187 KB) | DOI: 10.30734/j-abdipamas.v1i1.89

Abstract

Interest in entrepreneurship becomes very important for the current economic condition, because it has a positive impact for the long term is to make someone more financially independent through the development of creative ideas that can have selling points. Interest in entrepreneurship to be very need to be developed so it is necessary for teenagers orphanage have certain skills. One of the programs and activities that can be done is to equip the teenagers with skills and entrepreneurship skills through making nugget tahu and tempe. The results of these products can be sold to become a source of income. The implementation of training activities for the manufacture of nuget tahu and tempe was conducted at Mahbubiyah Orphanage, Surabaya, which was attended by 18 participants consisting of girls and orphanages. The training is held from 08.00 - 12.00 WIB. The atmosphere during the training was quite conducive and interesting. Phase by stage the training was followed by the residents of the orphanage well and they were very enthusiastic about the training. The result of the questionnaire that has been filled by the participants shows that most of them feel happy and enjoy the atmosphere during the training of making nugget tahu and tempe. According to them the implementation of training activities making nugget tahu and tempe easy to follow, done and practiced on their own. In addition, the raw materials needed are also easy to obtain and the price is relatively affordable.Keywords: orphanage, young women, nuggets, training, entrepreneurial interestsABSTRAKMinat berwirausaha menjadi hal yang sangat penting untuk kondisi perekonomian sekarang ini, karena memiliki dampak positif untuk jangka panjang yaitu menjadikan seseorang lebih mandiri secara finansial melalui pengembangan ide-ide kreatif yang dapat memiliki nilai jual. Minat berwirausaha menjadi sangat perlu dikembangkan sehingga perlu kiranya bagi remaja panti asuhan memiliki keterampilan tertentu.  Salah satu program dan kegiatan yang dapat dilakukan adalah membekali para remaja tersebut dengan ketrampilan dan keahlian berwirausaha melalui pembuatan nugget tahu dan tempe. Hasil produk ini bisa dijual untuk menjadi sumber penghasilan. Pelaksanaan kegiatan pelatihan pembuatan nuget tahu dan tempe ini dilaksanakan di Panti Asuhan Mahbubiyah, Surabaya, yang diikuti oleh 18 peserta yang terdiri atas remaja putri dan pengurus panti asuhan. Pelatihan dilaksanakan mulai pukul 08.00 – 12.00 WIB. Suasana selama pelatihan cukup kondusif dan menarik. Tahap demi tahap pelatihan diikuti oleh para penghuni panti asuhan dengan baik dan mereka sangat antusias mengikuti pelatihan yang diberikan. Hasil angket yang telah diisi oleh peserta menunjukkan bahwa sebagian besar merasa senang dan sangat menikmati suasana selama pelatihan pembuatan nugget tahu dan tempe. Menurut mereka pelaksanaan kegiatan pelatihan pembuatan nugget tahu dan tempe mudah diikuti, dilakukan dan dipraktekkan sendiri. Selain itu bahan baku yang dibutuhkan juga mudah didapatkan dan harganya relatif terjangkau.Kata Kunci: Panti asuhan, remaja putri, nugget, pelatihan,  minat wirausaha
Penanggulangan Covid-19 melalui Pencegahan dan Penguatan Ketahanan Pangan bagi Masyarakat Terdampak di Surabaya Widyastuti Widyastuti; Nadia Asandimitra; Agus Frianto; Monika Tiarawati; Yessy Artanti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021): APRIL 2021
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.209 KB) | DOI: 10.30734/j-abdipamas.v5i1.1324

Abstract

ABSTRACTThis community service program's goal is to assist communities affected by COVID-19 in overcoming food insecurity. Food security is critical at this time because, without it, the immune system required to prevent COVID-19 will not form. As a result, the chances of becoming infected with the coronavirus increase. The situation during the Covid-19 pandemic may result in limited access to food. Gayungan Subdistrict is one of the subdistricts in South Surabaya that has a high concentration of COVID-19 patients. The program's primary focus is on the children of orphanages in the South Surabaya area. The orphanage's donations will suffer as a result of the epidemic. This program is carried out by teaching people how to properly wash their hands to prevent the spread of the coronavirus and by providing essential food items such as rice, sugar, cooking oil, sardines, and milk. Aside from staple foods, this program also provides bath soap, hand soap, and detergent to keep the children at the orphanage clean. It is hoped that this activity will assist the community in maintaining their health, both in terms of food and the environment. Keywords: COVID-19, food security, Gayungan ABSTRAKTujuan program pengabdian kepada masyarakat ini  untuk membantu masyarakat terdampak COVID-19 untuk mengatasi ketahanan pangan. Masalah ketahanan pangan merupakan hal penting saat ini, karena tanpa ada ketahanan pangan maka imun tubuh yang dibutuhkan dalam pencegahan COVID-19 tidak akan terbentuk. Akibatnya dapat memperbesar kemungkinan terinfeksi virus corona tersebut. Situasi pada masa pademi Covid-19 dapat menyebabnya terbatasnya akses terhadap ketersediaan pangan. Kecamatan Gayungan merupakan salah satu kecamatan yang terletak di wilayah Surabaya Selatan di mana wilayah ini memiliki jumlah penderita COVID-19 cukup banyak. Target utama program adalah anak-anak panti asuhan yang berada di wilayah Surabaya Selatan. Dengan adanya wabah ini akan mempengaruhi donasi yang diberikan pada panti. Program dilaksanakan dengan memberikan edukasi cara mencuci tangan yang benar untuk mencegah penyebaran virus corona dan memberikan bantuan bahan makanan pokok seperti beras, gula, minyak goreng, sarden dan susu. Selain bahan makanan pokok, program ini juga memberikan bantuan sabun mandi, sabun cuci tangan maupun detergen agar kebersihan lingkungan anak-anak panti tetap terjaga. Dengan adanya kegiatan ini diharapkan dapat membantu masyarakat dalam menjaga kesehatannya baik dari segi makanan maupun dari segi lingkungan. Kata Kunci: COVID-19, Ketahanan Pangan, Gayungan
Pengaruh experiental marketing terhadap revisit intention dengan kepuasan sebagai variabel mediasi pada pengunjung Taman Rekreasi Selecta Hendrawan Aditya; Monika Tiarawati
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 18 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8312979

Abstract

Tourism is designated as the leading sector for Indonesia's economic development. The tourism sector continues to develop its potential in the hope of increasing tourist visits. Tourism development can be done by changing facilities to attract the attention of tourists. Various changes to existing facilities are expected to be able to provide a positive experience from visitors so as to create satisfaction and intention to visit again. The purpose of this study is to analyze and discuss the effect of experiential marketing on revisit intention with satisfaction as a mediating variable for visitors to Selecta Recreational Park.This study uses the characteristics of respondents with an age range of 19-50 years with the condition of visiting Selecta Recreation Park in 2021 to 2023. The number of samples used in this study was 210 respondents. The type of research used is quantitative.The results of the study show that experiential marketing has a positive and significant effect on satisfaction, satisfaction has a positive and significant effect on revisit intention, and experiential marketing has a positive and significant effect on revisit intention by mediating satisfaction partially proven..
Pengaruh Fear Of Missing Out (Fomo) Terhadap Perilaku Impulsive Buying Pada Konsumen Live Commerce Tiktok Produk Skincare Glad2glow Dengan Emotional Arousal Sebagai Variabel Intervening Dhian Nova Elysa; Monika Tiarawati
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 7 (2026): IJEMA - Juli 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan live commerce telah mengubah cara konsumen berbelanja melalui pengalaman yang lebih interaktif. Glad2Glow meruapakan salah satu merek skincare yang berhasil memanfaatkan live commerce TikTok dengan mencatat penjualan yang sangat tinggi. Namun, data penjualan sekunder menunjukkan penjualan yang lebih rendah dan berfluktuasi. Perbedaan tersebut mengindikasikan bahwa tingginya penjualan live commerce tidak hanya dipengaruhi oleh karakteristik produk, tetapi juga diduga dipengaruhi oleh faktor psikolgis konsumen selama mengikuti siaran langsung. Penelitian ini bertujuan menganalisis pengaruh Fear of Missing Out (FOMO) terhadap Impuslive Buying dengan Emotional Arousal sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif terhadap 280 repsonden dengan teknik purposive sampling dan dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjunjukkan bahwa FOMO berpengaruh positif dan signifikan terhadap Emotional Arousal dan Impulsibe Buying. Selain itu, Emotional Arousal terbukti memediasi hubungan tersebut secara parsial.
Pelatihan Kewirausahaan Sosial Berkelanjutan: Membangun Kesadaran Dampak Sosial di Kalangan Mahasiswa TGBC, Thailand Nindria Untarini; Widyastuti Widyastuti; Agus Frianto; Monika Tiarawati
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable social entrepreneurship integrates entrepreneurial strategies with a commitment to social and environmental objectives. This study identifies two major issues based on interviews with partners at the Thai Global Business Administration Technological College (TGBC), Thailand. Although TGBC students demonstrate strong entrepreneurial potential and innovative ideas, their understanding of sustainable social entrepreneurship and experience in implementing sustainable social business practices remain limited. To address these gaps, an integrated training program was designed to enhance conceptual understanding and practical business skills through four stages: preparation, implementation, monitoring, and evaluation. Participants reported high satisfaction with the program’s facilities—including training venues, equipment quality, internet access, cleanliness, and learning materials—and with the training process, particularly the clarity of materials, expertise of facilitators, adequacy of training duration, and responsiveness of organizers (92%). Post-training evaluations indicated improved comprehension of social entrepreneurship, competence in applying the Sustainability Business Model Canvas (SBMC), and increased confidence and motivation (92%). Furthermore, most participants perceived the program as beneficial for both career and academic development (96.4%). These findings highlight the importance of structured, experiential learning in fostering sustainable social entrepreneurship among students. Keywords: Social entrepreneurship, sustainable entrepreneurship, Sustainability Business Model Canvas (SBMC), training
Pengaruh E-Service Quality dan E-Trust terhadap Continuance Intention melalui E-Satisfaction sebagai variabel mediasi (Studi pada pengguna aplikasi MyPertamina) Yousyta Fany Aurita; Monika Tiarawati
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p266-277

Abstract

This study aims to analyse the influence of e-service quality and e-trust on continuance intention, mediated by e-satisfaction, among users of the MyPertamina application. The background of this study is the phenomenon of increasing use of digital public service applications that are not yet fully supported by users' intentions for continuity. This study used a quantitative approach and involved 220 active users of the MyPertamina app, selected through purposive sampling. Data processing and analysis were performed using the Structural Equation Modelling Partial Least Squares (SEM-PLS) method in SmartPLS 3.0. The study's results indicate that e-service quality and e-trust influence continuance intention. E-service quality also influences e-satisfaction, whereas e-trust does not. Furthermore, e-satisfaction does not influence continuance intention. These findings indicate that service quality and user trust in the application are more dominant in shaping the intention to continue using the application than mere user satisfaction. Therefore, the MyPertamina application managers are advised to continue improving service quality and building user trust to foster loyalty and sustainable use of the application.
The EFFECT OF INSTAGRAM SOCIAL MEDIA MARKETING ACTIVITIES ON REVISIT INTENTION TO KOPI COMPLEKS SURABAYA WITH CONSUMER ENGAGEMENT MEDIATION Alfarrel Fathan Hendrawan; Monika Tiarawati
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p200-211

Abstract

This study examines the effect of Instagram social media marketing activities on revisit intention to Kopi Kompleks Surabaya, with consumer engagement as a mediating variable. Despite the increasing use of Instagram by local coffee shops, the effectiveness of social media marketing in driving consistent revisit behavior remains inconsistent, indicating a gap between digital promotion and consumer loyalty. This study addresses this gap by incorporating consumer engagement as a mediating mechanism within the online-to-offline (O2O) context. A quantitative explanatory approach was employed using a cross-sectional survey of 200 respondents who have visited Kopi Kompleks and interacted with its Instagram account. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that Instagram marketing activities significantly influence both consumer engagement and revisit intention. Consumer engagement also has a significant effect on revisit intention and partially mediates the relationship between social media marketing and revisit intention. This study contributes to the digital marketing literature by highlighting the mediating role of consumer engagement in strengthening the effectiveness of social media strategies for local coffee shops.
Co-Authors Agus Frianto Alfarrel Fathan Hendrawan Atika Kusumawati Devita Anggraini Lestari Dhian Nova Elysa Feby Eka Vivi Setio Putri Feby Eka Vivi Setio Putri Hendrawan Aditya I Wayan Eka Suardyana Ibnu Aziz Manazam Indah Siti Mahmudah Nadia Asandimitra Haryono Nindria Untarini Rochmatin Lailatis Sholawati Wahyu Abdurrahman Rasidi Rasidi Widyastuti Yessy Artanti Yousyta Fany Aurita