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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Ilmiah Econosains The Spirit of Society Journal : International Journal of Society Development and Engagement Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Ilomata International Journal of Management Jurnal Abdi Insani JBMR: Journal of Business and Management Review Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan BISMA (Bisnis dan Manajemen) Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Monika Tiarawati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Brand Image, Lokasi, dan Store Atmosphere terhadap Niat Beli Ulang pada Pelanggan Indomaret di Wilayah Surabaya I Wayan Eka Suardyana; Monika Tiarawati
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 2 (2022): September
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.434 KB)

Abstract

Although retails for supermarkets and hypermarkets have declined, convenience store type retails have experienced growth and continues to expand throughout Indonesia. Convenience stores are the growing type of retail in Indonesia. The convenience store has not only grown in big cities, but convenience store has begun to succeed in small cities to remote areas close to the residential population. There are a number of minimarket brands in Indonesia, but the two most famous are Indomaret and Alfamart. Even though Indomaret has the most outlets, Alfamart was ranked first in the Top Brand Index (TBI) from 2017 to 2019. This study aims to analyze and discuss the effect of brand image, location, and store atmosphere on repurchase intention for Indomaret’s customers in Surabaya. This study used 220 respondents with non-probability sampling techniques and the method used was snowball sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the multiple linear regression analysis techniques. The results found that brand image and store atmosphere had a positive effect on repurchase intention. While location does have not a positive effect on repurchase intention. The results of this study suggest Indomaret and other types of this retail pay attention to the brand image and store atmosphere of their business to increase the repurchase intention of the convenience store
PENGARUH GREEN PERCEIVED RISK DAN GREEN PACKAGING TERHADAP GREEN PURCHASE INTENTION PADA PRODUK SKINCARE AVOSKIN: STUDI PADA KONSUMEN TERHADAP NIAT BELI PRODUK AVOSKIN Atika Kusumawati; Monika Tiarawati
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 10 (2022): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i10.305

Abstract

Semakin berkembangnya peradaban manusia dan kemajuan teknologi, ada dampak yang ditimbulkan dari perkembangan positif tersebut. Salah satunya adalah masalah kerusakan lingkungan yang dapat memunculkan ancaman serius apabila manusia tidak memiliki kepedulian untuk memperbaikinya. Tren saat ini menunjukkan sisi positif dengan meningkatnya kesadaran konsumen terhadap lingkungan. Dalam hal ini, peneliti menguji pengaruh green perceived risk dan green packaging terhadap green purchase intention produk skincare Avoskin. Penelitian ini termasuk dalam penelitian kuantitatif dengan model regresi linier berganda. Teknik pengambilan sampel adalah nonprobability sampling dengan kriteria responden belum pernah melakukan pembelian skincare Avoskin dan memiliki niat pembelian produk dalam waktu dekat. Hasil penelitian menunjukkan bahwa green perceived risk secara negatif tidak mempengaruhi green purchase intention produk skincare Avoskin dan green packaging berpengaruh secara positif terhadap green purchase intention produk skincare Avoskin. Penelitian ini diharapkan dapat memberikan kontribusi pada pelaku usaha di Indonesia dalam pengembangan usaha dengan menggunakan faktor kehijauan sebagai strategi pemasaran untuk meningkatkan niat pembelian produk untuk konsumen baru mereka.
Pengaruh Social Media Marketing dan Brand Awareness terhadap Niat Beli Produk KFC di Surabaya Rochmatin Lailatis Sholawati; Monika Tiarawati
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.483 KB) | DOI: 10.26740/jim.v10n4.p1098-1108

Abstract

This study aims to determine the influence of social media marketing and brand awareness on the purchase intention of fast-food restaurant products. The type of research used is quantitative, using the random sampling method. The number of samples used was 200 respondents. The data collection technique was carried out using an online questionnaire distributed through social media, Whatsapp and Instagram. The data analysis technique is multiple linear regression using SPSS software to test whether social media marketing and brand awareness affect purchase intentions. The results show that social media marketing and brand awareness had a positional effect on the purchase intention of KFC products in Surabaya. Social media marketing and brand awareness also simultaneously affect the purchase intention of fast-food restaurant products. Furthermore, fast food restaurant products are recommended to optimize marketing through social media for all products and introduce fast food restaurant products to grow public brand awareness. Marketing through social media is one of the best marketing strategies amidst the increasing level of digital literacy in society.
PEMBERDAYAAN REMAJA PANTI ASUHAN MELALUI PEMBUATAN NUGGET GUNA MENUMBUHKAN MINAT BERWIRAUSAHA Monika Tiarawati; Widyastuti Widyastuti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 1, No 1 (2017): Oktober
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.187 KB) | DOI: 10.30734/j-abdipamas.v1i1.89

Abstract

Interest in entrepreneurship becomes very important for the current economic condition, because it has a positive impact for the long term is to make someone more financially independent through the development of creative ideas that can have selling points. Interest in entrepreneurship to be very need to be developed so it is necessary for teenagers orphanage have certain skills. One of the programs and activities that can be done is to equip the teenagers with skills and entrepreneurship skills through making nugget tahu and tempe. The results of these products can be sold to become a source of income. The implementation of training activities for the manufacture of nuget tahu and tempe was conducted at Mahbubiyah Orphanage, Surabaya, which was attended by 18 participants consisting of girls and orphanages. The training is held from 08.00 - 12.00 WIB. The atmosphere during the training was quite conducive and interesting. Phase by stage the training was followed by the residents of the orphanage well and they were very enthusiastic about the training. The result of the questionnaire that has been filled by the participants shows that most of them feel happy and enjoy the atmosphere during the training of making nugget tahu and tempe. According to them the implementation of training activities making nugget tahu and tempe easy to follow, done and practiced on their own. In addition, the raw materials needed are also easy to obtain and the price is relatively affordable.Keywords: orphanage, young women, nuggets, training, entrepreneurial interestsABSTRAKMinat berwirausaha menjadi hal yang sangat penting untuk kondisi perekonomian sekarang ini, karena memiliki dampak positif untuk jangka panjang yaitu menjadikan seseorang lebih mandiri secara finansial melalui pengembangan ide-ide kreatif yang dapat memiliki nilai jual. Minat berwirausaha menjadi sangat perlu dikembangkan sehingga perlu kiranya bagi remaja panti asuhan memiliki keterampilan tertentu.  Salah satu program dan kegiatan yang dapat dilakukan adalah membekali para remaja tersebut dengan ketrampilan dan keahlian berwirausaha melalui pembuatan nugget tahu dan tempe. Hasil produk ini bisa dijual untuk menjadi sumber penghasilan. Pelaksanaan kegiatan pelatihan pembuatan nuget tahu dan tempe ini dilaksanakan di Panti Asuhan Mahbubiyah, Surabaya, yang diikuti oleh 18 peserta yang terdiri atas remaja putri dan pengurus panti asuhan. Pelatihan dilaksanakan mulai pukul 08.00 – 12.00 WIB. Suasana selama pelatihan cukup kondusif dan menarik. Tahap demi tahap pelatihan diikuti oleh para penghuni panti asuhan dengan baik dan mereka sangat antusias mengikuti pelatihan yang diberikan. Hasil angket yang telah diisi oleh peserta menunjukkan bahwa sebagian besar merasa senang dan sangat menikmati suasana selama pelatihan pembuatan nugget tahu dan tempe. Menurut mereka pelaksanaan kegiatan pelatihan pembuatan nugget tahu dan tempe mudah diikuti, dilakukan dan dipraktekkan sendiri. Selain itu bahan baku yang dibutuhkan juga mudah didapatkan dan harganya relatif terjangkau.Kata Kunci: Panti asuhan, remaja putri, nugget, pelatihan,  minat wirausaha
Penanggulangan Covid-19 melalui Pencegahan dan Penguatan Ketahanan Pangan bagi Masyarakat Terdampak di Surabaya Widyastuti Widyastuti; Nadia Asandimitra; Agus Frianto; Monika Tiarawati; Yessy Artanti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021): APRIL 2021
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.209 KB) | DOI: 10.30734/j-abdipamas.v5i1.1324

Abstract

ABSTRACTThis community service program's goal is to assist communities affected by COVID-19 in overcoming food insecurity. Food security is critical at this time because, without it, the immune system required to prevent COVID-19 will not form. As a result, the chances of becoming infected with the coronavirus increase. The situation during the Covid-19 pandemic may result in limited access to food. Gayungan Subdistrict is one of the subdistricts in South Surabaya that has a high concentration of COVID-19 patients. The program's primary focus is on the children of orphanages in the South Surabaya area. The orphanage's donations will suffer as a result of the epidemic. This program is carried out by teaching people how to properly wash their hands to prevent the spread of the coronavirus and by providing essential food items such as rice, sugar, cooking oil, sardines, and milk. Aside from staple foods, this program also provides bath soap, hand soap, and detergent to keep the children at the orphanage clean. It is hoped that this activity will assist the community in maintaining their health, both in terms of food and the environment. Keywords: COVID-19, food security, Gayungan ABSTRAKTujuan program pengabdian kepada masyarakat ini  untuk membantu masyarakat terdampak COVID-19 untuk mengatasi ketahanan pangan. Masalah ketahanan pangan merupakan hal penting saat ini, karena tanpa ada ketahanan pangan maka imun tubuh yang dibutuhkan dalam pencegahan COVID-19 tidak akan terbentuk. Akibatnya dapat memperbesar kemungkinan terinfeksi virus corona tersebut. Situasi pada masa pademi Covid-19 dapat menyebabnya terbatasnya akses terhadap ketersediaan pangan. Kecamatan Gayungan merupakan salah satu kecamatan yang terletak di wilayah Surabaya Selatan di mana wilayah ini memiliki jumlah penderita COVID-19 cukup banyak. Target utama program adalah anak-anak panti asuhan yang berada di wilayah Surabaya Selatan. Dengan adanya wabah ini akan mempengaruhi donasi yang diberikan pada panti. Program dilaksanakan dengan memberikan edukasi cara mencuci tangan yang benar untuk mencegah penyebaran virus corona dan memberikan bantuan bahan makanan pokok seperti beras, gula, minyak goreng, sarden dan susu. Selain bahan makanan pokok, program ini juga memberikan bantuan sabun mandi, sabun cuci tangan maupun detergen agar kebersihan lingkungan anak-anak panti tetap terjaga. Dengan adanya kegiatan ini diharapkan dapat membantu masyarakat dalam menjaga kesehatannya baik dari segi makanan maupun dari segi lingkungan. Kata Kunci: COVID-19, Ketahanan Pangan, Gayungan
Pengaruh experiental marketing terhadap revisit intention dengan kepuasan sebagai variabel mediasi pada pengunjung Taman Rekreasi Selecta Hendrawan Aditya; Monika Tiarawati
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 18 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8312979

Abstract

Tourism is designated as the leading sector for Indonesia's economic development. The tourism sector continues to develop its potential in the hope of increasing tourist visits. Tourism development can be done by changing facilities to attract the attention of tourists. Various changes to existing facilities are expected to be able to provide a positive experience from visitors so as to create satisfaction and intention to visit again. The purpose of this study is to analyze and discuss the effect of experiential marketing on revisit intention with satisfaction as a mediating variable for visitors to Selecta Recreational Park.This study uses the characteristics of respondents with an age range of 19-50 years with the condition of visiting Selecta Recreation Park in 2021 to 2023. The number of samples used in this study was 210 respondents. The type of research used is quantitative.The results of the study show that experiential marketing has a positive and significant effect on satisfaction, satisfaction has a positive and significant effect on revisit intention, and experiential marketing has a positive and significant effect on revisit intention by mediating satisfaction partially proven..
Co-Authors Agus Frianto Atika Kusumawati Devita Anggraini Lestari Feby Eka Vivi Setio Putri Hendrawan Aditya I Wayan Eka Suardyana Ibnu Aziz Manazam Indah Siti Mahmudah Nadia Asandimitra Haryono Nindria Untarini Rochmatin Lailatis Sholawati Wahyu Abdurrahman Rasidi Rasidi Widyastuti Yessy Artanti