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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial
Sultan Himawan
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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REPRESENTASI PORNOGRAFI PADA MEDIA SOSIAL (ANALISIS SEMIOTIKA PIERCE PADA APLIKASI BIGO LIVE) Sultan Himawan
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

The purpose of this study is to find and describe the form of pornography that occurs on social media Bigo Live and the meaning of symbols and symbols of communication used in the application. The results of this study can be understood that the symbol of communication used in semiotics pierce, consisting of icons, indices and symbols komuniksi on Bigo Live indicated the existence of pornography because it contains objects that lead to sexual activity. Behind this it turns out there are economic interests of the people involved in Bigo Live including the company Bigo Live itself. However, the viewers or known as the viewer tend to be lovers who are willing to spend the money in order to give a gift in this form of index to the hosts who are broadcasting to apply sexy clothes or gestures. Seeing the conditions of these elements, the social reality of Bigo Live produces culture. This is because the process of interaction that takes place between users and the technology that enumerates the user structure at Bigo Live in a particular time and location will result in a culture. Therefore, text or content becomes cultural artifacts. As cultural artifacts, content becomes a reference to see how cyber culture is shaped, exchanged, and even consumed by users at Bigo Live. Keywords: Pornography, Symbol of Communication, Social Media Communication
INTERPERSONAL COMMUNICATION STRATEGY OF THE DASAWISMA TEAM IN IMPROVING MOTHER AND CHILD PARTICIPATION IN THE POSYANDU PROGRAM IN RW.08, PALMERAH VILLAGE Alinda Rahmatunnisa; RR Roosita Cindrakasih; Sultan Himawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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The low level of community participation, particularly among mothers and children, in Posyandu activities has become a challenge in improving the quality of community-based health services. This study aims to analyze the interpersonal communication strategies employed by the Dasawisma Team of RW.08 Palmerah in enhancing community participation in Posyandu programs. The research applied a descriptive qualitative method, utilizing in-depth interviews with Dasawisma cadres, active and less active housewives, and triangulation with a communication expert. The findings reveal that interpersonal communication was carried out with empathy, warmth, and adaptation to the social and psychological conditions of the residents. The strategies combined verbal, nonverbal, empathic, and assertive communication, both through face-to-face interactions and digital media. These approaches effectively fostered emotional closeness, strengthened trust, and encouraged active participation of residents. The novelty of this research lies in the finding that the sustainable integration of interpersonal communication, along with adjustments to residents’ characteristics, can not only enhance participation but also reinforce social solidarity within the community.
THE ROLE OF ELECTRONIC CITY'S PERSUASIVE COMMUNICATION TO INCREASE SALES: A CASE STUDY OF THE KOTA KASABLANKA BRANCH Erna Hasanah; RR Roosita Cendrakasih; Sultan Himawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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The retail industry plays a crucial role in Indonesia’s economy, contributing significantly to the Gross Domestic Product (GDP). The COVID-19 pandemic has shifted consumer behavior, marked by the increase in online shopping activities, declining purchasing power, and the need for retailers to adapt their business strategies. This condition requires companies to develop communication strategies that are not only informative but also persuasive, in order to build trust, foster loyalty, and influence purchasing decisions. Electronic City, as one of the largest modern electronic retail companies in Indonesia, faces challenges from the rapid growth of e-commerce and marketplaces that offer more competitive prices. To address these challenges, Electronic City implemented an omnichannel strategy by combining physical stores with digital platforms, supported by persuasive communication efforts such as product consultation services, the “shop safely from home” campaign, and promotional programs like 0% installment. This study aims to examine the role of persuasive communication in Electronic City’s efforts to increase sales, with a particular focus on its Kota Kasablanka branch. This research employs a descriptive qualitative method with a case study approach. Data were collected through interviews, observations, and documentation related to Electronic City’s communication strategies. The findings are expected to provide theoretical contributions to the study of marketing communication as well as practical recommendations for retail businesses in designing effective persuasive communication strategies in the digital era.
HUMANITIES MEANINGS IN TULUS' TEH HIJAU: AN INTEGRATED SEMIOTIC ANALYSIS OF ROLAND BARTHES AND CHARLES SANDERS PEIRCE RR Roosita Cindrakasih; Adityo Fajar; Sultan Himawan; Agung Rahardjo; Marlina Rahmi Shinta P
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2911

Abstract

His study aims to examine the denotative, connotative, and mythical meanings embedded in Teh Hijau, a song by Tulus, through a humanities perspective. The research employed a descriptive qualitative method using Roland Barthes' semiotic analysis, complemented by Charles Sanders Peirce's classification of signs. The data consisted of the song lyrics and their production context, which were analyzed to identify signification at the levels of denotation, connotation, and myth. The findings reveal that the image of a cup of green tea symbolizes a simple yet meaningful source of emotional stability amid feelings of emptiness and uncertainty. The contrast between the song's cheerful musical arrangement and reflective lyrics reinforces the idea that emotional healing does not always appear dramatic. At the mythical level, the song challenges the cultural expectation that sadness must be resolved immediately and instead promotes gradual self-acceptance. From a humanities perspective, Teh Hijau reflects a shift in how urban Indonesian youth understand happiness and emotional recovery as quiet, personal processes rather than achievements that must be publicly displayed
Co-Authors Adityo Fajar Agung Rahardjo Alinda Rahmatunnisa Erna Hasanah Marlina Rahmi Shinta P RR Roosita Cendrakasih RR Roosita Cindrakasih RR Roosita Cindrakasih