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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal on Education Jurnal Pendidikan dan Konseling Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Ekonomi, Manajemen, Akuntansi

Rawit Sartika

Universitas Bina Sarana Informatika

Author-ID : 2212580

Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 14 Documents Claim Missing Document

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PERAN TRANSFORMATIONAL LEADERSHIP DALAM ORGANIZATIONAL LEARNING: LITERATURE REVIEW Eliza Ariesta; Rawit Sartika
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This paper aims to investigate how the relationship between Transformationalleadership style and learning organization (OL))/learning organization(LO)/learning organization (OL) is measured in the literature. This systematicliterature review analyzes peer-reviewed publications. English which examinesthe relationship between leadership and Organizational Learning (OL)empirically. A total of 27 articles have been found in 42 journals. This paperprovides a holistic view of transformational leadership that has been linked toOrganizational Learning (OL) in various countries and industries. Researchmethods from the literature were also examined.

Tren Penggunaan Endorser Pria Dalam Iklan Kecantikan Selvy Widuhung; Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1030

The use of men as endorsers of women's beauty products is still a new thing in marketing methods in Indonesia. So far, beauty products have mostly used female models because they feel that they have an image that represents the product, such as beautiful, smooth-skinned, and graceful. However, with the development of time, this trend has shifted, because many well-known brands of beauty products do not hesitate to use male models as their product endorsers. Not only abroad, this trend has also begun to penetrate the country. One of them is the Beauty Brand Nature Republic, which uses the services of a South Korean boyband, EXO, to be a model for a Soothing & Moisture Aloe Vera Gel product. By using qualitative research using the Semiotics method from Roland Barthes, researchers found the fact that one of the thoughts behind the rise of well-known brands using male endorsers for their beauty products is the assumption that women want to look beautiful not only for personal satisfaction, but also to attract the attention of the opposite sex. For this reason, the use of male models who become female idols to promote a beauty product is considered to increase sales.

Effect of organizational communication and organizational culture on employee performance at PT. Asuransi Ramayana Jakarta Rawit Sartika; Fajar Diah Astuti; Marlina Rahmi Shinta
Journal of Economics and Business Letters Vol. 1 No. 2 (2021): August
Publisher : Privietlab

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The author's purpose in conducting this research is to determine and analyze the influence of Organizational Communication and Organizational Culture on the performance of PT. PT. Asuransi Ramayana Jakarta. This study uses the HRM theory related to employee performance, Organizational Communication, and Organizational Culture. The research uses quantitative methods with an associative approach. The sample used in this study was 55 people using a saturated sample. Data collection techniques used are interviews and questionnaires consisting of validity and reliability tests. The data analysis technique used is the Multiple Linear Regression Test, and the Classical Assumption Test consisting of normality, multicollinearity, and heteroscedasticity tests. The hypothesis consists of a t-test, f -test, and the coefficient of determination. The results of this study indicate that the variable Organizational Communication (XI) has a positive and significant effect on the performance of employees of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 5,431 while t-table of 2,005 and having a significant number of 0.000 <0.05 Ho is rejected. The results of testing the Organizational Culture variable (X2), shows that Organizational Culture has a positive and significant effect on the performance of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 3,473 while t=table of 2,005 and having a significant number of 0.001 <0.05 Ho is rejected, where F-count 92.868 > 3.18 F-table. Furthermore, the value of R Square in the regression model is 0.781, or 87.1% of employee performance is explained by the variables of Organizational Communication (XI) and Organizational Culture (X2) and 12.9% is explained by other factors not examined.

Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.

TRIAL BY THE PRESS MEDIA BARU DALAM PEMBERITAAN VIDEO SYUR MIRIP GISELLA ANASTASIA Romi Syahril; Marlina Rahmi; Rawit Sartika; A Rafiq
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Pemberitaan yang melakukan trial by the press terhadap Aditya Mukti oleh media baru dalam hal ini media online tersebut dipublikasikan sebelum adanya penetapan oleh pihak kepolisian yang berkekuatan hukum. Tentunya dengan demikian, trial by the press tersebut sangat bertentangan dengan asas praduga tak bersalah, di mana asas tersebut telah diatur di dalam ketentuan peraturan perundang-undangan maupun kode etik jurnalistik. Penelitian kualitatif berhubungan dengan ide, persepsi, pendapat, atau kepercayaan orang yang diteliti dengan metode penelitian yang akan digunakan pada penelitian ini merupakan metode analisis yang digunakan adalah normatif dalam jenis penelitian deskriptif. Dengan banyaknya pemberitaan yang tergolong trial by the press oleh media online, harus dicari faktor penyebabnya dan kemudian mencari cara agar trial by the press dapat dikurangi khususnya dalam kasus video syur mirip Gisella Anastasia agar ke depan tidak ada lagi korban baru akibat pemberitaan media online yang merugikan. Meski akhirnya Gisella Anastasia ditetapkan sebagai tersangka oleh pihak kepolisian bersama pria dalam video tersebut bernama Michael Yokinobu de Fretes (MYD), bukan Aditya Mukti.

PENGARUH TINGKAT PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT MENJADI ENTREPRENEUR PADA MAHASISWA (Studi kasus mahasiswa UBSI cabang Salemba 22 Jakarta) Fajar Diah Astuti; Rawit Sartika; Panji Suratriadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 7 No 2 (2020)
Publisher : STKIP PGRI SITUBONDO

The Central Statistics Agency announced that the unemployment rate until August 2019 became 7.05 million people. Interference for young people with a college education background for diplomas from 2017-2019 rose 8.5%, for university graduates or graduates from 2017-2019 it rose to 25%. This situation should be a concern for students to create jobs by becoming an entrepreneur. The research method used is quantitative methods by conducting surveys and interviews and processing the data using SPSS 19. The results of data processing obtained correlation/relationship coefficient (R) = 0.949, and the coefficient of determination (R²) of R² = 0.901, it can be said the level of entrepreneurial knowledge 90.1% strongly influence students' interest in becoming entrepreneurs, the remaining 9.9% is influenced by other factors. And the simple regression equation results are Y = 0.517 + 0.486X, meaning that each addition of 1 (one) business will increase the amount of student interest in becoming an entrepreneur by 0.486. It can be said that the interest of students to become entrepreneurs is very strongly influenced by the level of entrepreneurial knowledge. Keywords: entrepreneurship knowledge, interest in becoming entrepreneurs

Konsep Diri Orang Tua Berprofesi Guru dalam Perspektif Interaksionisme Simbolik di Masa Pembelajaran Jarak Jauh Rawit Sartika; Marlinda Irwanti Poernomo; Frengki Napitupulu
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.10953

Ibu berprofesi sebagai guru yang saat ini melakukan pengajaran di rumah harus membagi fisik dan perhatiannya terhadap anaknya di rumah yang juga melakukan pembelajaran secara daring. Hal ini menyebabkan kondisi guru tersebut mengalami dilema dalam melakukan perannya sebagai guru dan ibu di rumah, sehingga perhatian terhadap anak murid teralihkan karena harus mendampingi anak belajar di rumah. Penelitian ini bertujuan untuk mendeskripsikan konsep diri orang tua berprofesi guru dalam perspektif interaksionisme simbolik di masa pembelajaran jarak jauh. Penelitian ini menggunakan fenomenologi dengan paradigma interpretif. Hasil penelitian yakni terjadinya interaksionisme simbolik dalam konsep diri orang tua berprofesi ditinjau dari Mind, Self, and Society.

FENOMENA HIJABERS MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK IDENTITAS Rawit Sartika; Fajar Diah Astuti
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 3 No 1 (2020): Global Komunika
Publisher : FISIP UPNVJ

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Abstrak - Perubahan baru dalam gaya berbusana hujab di era modern sekarang mengalami pergeseran dari makna hijab sebenarnya. Namun disukai atau tidak, pegeseran tren mode hijab kontemporer ini juga menjari marak dan tren sendiri di kalangan para hijabers. Perbuhan ini membuat citra hijabers merupakan wanita pemakai hijab yang modern atau kontemporer. Hal ini juga ditunukkan oleh para publik figur yang ternayata diikuti oleh banyak hijabers muda untu menunjukkan identitas dirinya sebagai wanita yang mengikuti tren dan fashion hijab.hal ini dapat terlihat dengan aktifnya para publik figur tersebut di media sosial instagram dan memperlihatkan cara berpakaian hijabnya. Instagram yang dianggap lebih mudah memberikan visualisasi tampilan dari pada media sosial lainnya ini, juga memudahkan para wanita untuk melihat dan mencontoh gaya tersebut. Dengan menggunakan analisis fenomenologi, dan teori identitas, penulis menyimpulkan bahwa media sosial instagram merupakan salah satu media yang mempengaruhi sekaligus media penyalur para hijabers kontemporer dalam menunjukkan identitas diri mereka sebagai seorang yang mengikuti tren dan fashion.Kata Kunci: Hijab Kontemporer, Fenomenologi, Identitas Diri

ANALISIS PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PT. TAMAN KAMPUNG ARTIS RENTAL BROADCASTING EQUIPMENT Tuty Mutiah; Fajar Astuti; Rawit sartika; Marlina Shinta; A Rafiq
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4 No 1 (2021): Global Komunika
Publisher : FISIP UPNVJ

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Pertumbuhan industri jasa broadcasting equipment menjadi tantangan bagi para pelaku untuk menarik minat pelanggan agar menjadi konsumen yang loyal terhadap perusahaan. Beragam strategi dilakukan perusahaan untuk menjaga loyalitas pelanggan, diantaranya dengan meningkatkan citra perusahaan dan kualitas pelayanan. citra perusahaan adalah keseluruhan kesan yang dibuat di benak masyarakat, tentang sebuah perusahaan yang merupakan hasil keseluruhan pengalaman penggunaan pelanggan. Sementara kualitas pelayanan adalah tingkat keunggulan untuk memenuhi keinginan pelanggan yang melampaui harapan pelanggan. Untuk mengetahui loyalitas pelanggan PT. Taman Kampung Artis Rental Broadcasting Equipment penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakna spss 17. Kuesioner diberika kepada 30 pelanggan PT. Taman Kampung Artis Rental Broadcasting Equipment yang merupakan responden penelitian. Hasil penelitian menunjukan bahwa citra perusahan dan kualitas pelayanan secara secara simultan atau bersama-sama mampu menjelaskan hubungan Loyalitas Pelanggan hanya sebesar 48,9%, dan siasanya 51,1% dipengaruhi oleh variabel-variabel lain yang tidak diteliti.Kata kunci: citra perusahaan, kualitas layanan, Loyalitas Pelanggan

Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation

Co-Authors A Rafiq A Rafiq Achmad Haikal Ariesta, Eliza Fajar Astuti Fajar Diah Astuti Faris Saputra Dewa Frengki Napitupulu Haryo Windratno Keriyono Marlina Rahmi Shinta P. Marlina Shinta Marlinda Irwanti, Marlinda Panji Suratriadi Panji Sutrariadi Romi Syahril Selvy M Widuhung Selvy Maria Widuhung Sultan Himawan Tuty Mutiah

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