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All Journal Jurnal Konseling dan Pendidikan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Ilmu Komunikasi Jurnal Indonesia Sosial Sains Journal of Economics and Social Sciences Jurnal Bahasa Rupa Algebra : Jurnal Pendidikan Sosial dan Sains ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Tria Patrianti
University Of Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Agus Hermanto; Sa’diyah El Adawiyah; Cecep Effendi; Tria Patrianti
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Digital Marketing Communication Strategy of Internet Service Provider Companies in Strengthening Brand Awareness Rahadian Hastomo; Tria Patrianti; Sa’diyah El Adawiyah
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1707

Abstract

In the competitive ISP industry, brand awareness is crucial for customer retention and market growth. Digital marketing communication strategies offer a powerful tool to enhance brand visibility, yet their effectiveness for ISPs remains underexplored. This study examines how ISPs in Indonesia utilize digital communication channels to strengthen brand awareness, identifying key strategies and their impact. A quantitative approach was employed, with data collected from 500 internet users via stratified random sampling. A validated questionnaire measured variables like social media engagement, email marketing, and brand recall. SPSS software facilitated descriptive and regression analyses. Results indicated that social media (69.04% adoption) and banners (47.37%) were the most effective channels, with content relevance and interactivity significantly boosting brand recognition (p < 0.05). Challenges included misinformation risks and low engagement in email campaigns. The study underscores the need for ISPs to prioritize interactive, platform-specific content and integrate metrics-driven campaigns. Policymakers and marketers can leverage these insights to design targeted digital strategies, fostering trust and loyalty in a dynamic market.
Customer Relationship Management Strategies in Developing the Brand Image of Secondfloor Coffee Bintaro Fidya Okctafiani Putri; Tria Patrianti
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1174

Abstract

In an era of increasingly competitive culinary business, the role of communication strategy and customer relations is crucial in shaping a strong and memorable brand image. This research aims to determine the customer relations strategy implemented by Secondfloor Coffee Bintaro in building and strengthening its brand image. This study uses a descriptive qualitative methodology with data collection techniques in the form of in-depth interviews, participatory observation, and documentation. The informants in this study consisted of management, supervisors, staff, and competitors for triangulation purposes. The study employs Customer Relations Management theory, which includes three main indicators: customer profile identification, communication, and complaint handling. For brand image, it refers to theory that encompasses brand strength, brand uniqueness, and brand appeal. The results show that Secondfloor Coffee Bintaro has implemented a customer relations strategy through a personal approach, responsive service, and active two-way communication both directly and via social media. This strategy has successfully created positive customer experiences and built trust, loyalty, and a strong brand image in the minds of consumers, particularly among young people. Nonetheless, some challenges remain, such as the perception of high prices and limitations in supporting facilities that need to be addressed. This research concludes that an effective customer relations strategy can significantly support the strengthening of a cafe's brand image amidst food and beverage industry competition. The implications of this research are expected to serve as a strategic reference for culinary business players in enhancing customer relations and building a positive and sustainable brand image.
One river, one planning, and one integrated management policy for flood-free Rahmat Salam; Izzatusolekha; Tria Patrianti; Muhammad Iqbal; Fithria Sari Andalas; Ardan Syukur
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1168800

Abstract

Greater Jakarta, a densely populated metropolitan area, continues to face persistent and complex flooding challenges. Despite flood control efforts in the environmental sector, these initiatives remain fragmented and lack integration. This research aims to integrate river management policies to reduce flood risks in Greater Jakarta, a critical economic region. By developing a cohesive approach, the study seeks to formulate effective mitigation strategies focused on sustainable river management planning, enhanced coordination among stakeholders, and the development of adaptive flood management solutions. The research proposes an innovative model for integrated flood management under the concept of "One River, One Planning, One Integrated Management," which addresses the fragmentation of river management through a holistic approach. This model incorporates key aspects such as groundwater resources, sanitation, and agricultural irrigation. The study employs an Explanatory Sequential Design methodology, integrating quantitative and qualitative data analysis in two stages. In the first stage, quantitative data were collected through surveys with 350 respondents from seven areas in Greater Jakarta, representing diverse community demographics. In the second stage, qualitative data were gathered through interviews with seven heads of the Environmental Agency (DLH) across these regions, as well as group discussions with 25 representatives from government, academia, and Watershed Forums. The research utilizes multiple indicators to assess the effectiveness of the proposed policy model, including technical infrastructure, stakeholder coordination, and community participation. The findings suggest that integrated flood management strategies can enhance collaboration among stakeholders, improve flood mitigation practices, and strengthen the capacity of the River Authority Agency (BOS) in Greater Jakarta. Statistical results and qualitative insights from the study highlight the potential for policy innovation, particularly in fostering inter-agency collaboration. The research’s main outputs include a Sinta 2 Journal article, policy briefs, intellectual property rights (IPR), and proposals to the government for strengthening flood management frameworks. The study demonstrates practical contributions to flood management, providing actionable insights for improving policy implementation and coordination across multiple governance levels.
INTEGRATED MARKETING COMMUNICATION STRATEGY OF MUHAMMADIYAH UNIVERSITY JAKARTA IN REPUTATION BUILDING MODERN ISLAMIC HIGHER EDUCATION Budiman; Hadi Hidayat; Adhitya Perdana; Tria Patrianti; Liza Nora
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 1 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/b1hmx278

Abstract

This study explores the strategic application of Integrated Marketing Communication (IMC) in Islamic higher education by observing Muhammadiyah University Jakarta (UMJ), the first Muhammadiyah university that has been established for 70 years in maintaining its reputation as a modern Islamic campus. Using a qualitative approach through an integrative literature review and observations at Muhammadiyah University of Jakarta regarding IMC, university branding, and digital communication, the analysis shows that UMJ has implemented some IMC principles through coordinated activities from the Public Relations, Multimedia, and Protocol units under the University Secretariat Office. Although these practices demonstrate message synergy, their implementation is not yet structured within the IMC framework because they are still separate from the PMB promotion section. This article proposes the Value Digital Coordination (VDC) Model as a strategic guideline for Islamic universities to integrate value-based persuasion, digital synergy, and institutional coordination in building a modern Islamic campus image. The results of the study confirm that IMC is not merely a promotional tool, but rather a communication ideology that integrates Islamic values of trustworthiness, professionalism, and social responsibility into institutional communication.
Manajemen Isu Penggelapan Uang Nasabah Bank Maybank Indonesia Dalam Memperbaiki Citra Perusahaan Refanda Daffa Falika; Reza Septiansa Saputra; Rissa Aurelia Restiani; Tria Patrianti
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v2i2.785

Abstract

This research examines a case of embezzlement of funds that occurred at PT Bank Maybank Indonesia 3 years ago which was experienced by an E-Sport Athlete and his mother. Bank Maybank Indonesia is a private bank With this case, the quality of banking has decreased and is considered inadequate by the public, especially customers. Therefore, issue management is needed regarding cases of embezzlement of funds which result in a bad company image. Apart from that, the aim of this research was to find out how to improve the company's image after the Maybank Indonesia embezzlement case. The research method used is a normative research method by examining data such as books, journals, articles and other data sources related to laws and regulations. Data collection is based on independent observation and independent literature.
Audience Reception Analysis of Hasto Kristiyanto News Coverage in Online Media Haidar Abdurrohman; Aminah Swarnawati; Harmonis; Tria Patrianti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/cw2ex057

Abstract

The designation of Hasto Kristiyanto as a suspect by the KPK triggered political communication dynamics in the digital space that demonstrated how audiences interpret media coverage diversely based on their ideological positions. This research aims to identify media message construction through Pan and Kosicki's framing analysis, analyze factors influencing audience decoding processes, and identify dominant, negotiated, and oppositional patterns in audience reception of Hasto Kristiyanto news coverage in Tempo.co and Kompas.com distributed through X and Instagram platforms from February 1 to June 30, 2025. The study employs a qualitative approach using netnographic methods and content analysis based on Stuart Hall's (1980) encoding/decoding theory and Pan and Kosicki's framing analysis, with data collected through digital observation of 2,139 comments, content documentation, and in-depth interviews with 7 key informants. Research findings reveal that Kompas.com employs procedural-neutral framing focusing on legal aspects while Tempo.co applies critical framing emphasizing power conflicts, audience reception is divided into three decoding positions namely dominant (597), negotiated (579), and oppositional (566), with platform X encouraging negotiated decoding through debate culture while Instagram reinforces oppositional decoding through emotional visual content, influenced by factors of political affiliation, media literacy, collective experiences regarding corruption issues, and digital platform characteristics within the context of power relations and society's ideological structures.
Implementasi Government Public Relations BNNK Jakarta Selatan pada Pencegahan Penyalahgunaan Narkoba di Kalangan Remaja Nicky Maulana; Tria Patrianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6201

Abstract

The high rate of drug abuse in Indonesia, particularly among adolescents, highlights the urgency of government intervention. The Indonesia Drug Report reported a prevalence of 1.73%, with 3.3 million people affected, predominantly adolescents. This research aims to delve deeper into the implementation of the Government Public Relations (GPR) function of the South Jakarta City National Narcotics Agency (BNN) in preventing drug abuse among adolescents. The research uses a qualitative approach with a case study method, employing data collection techniques such as observation, in-depth interviews, and documentation. The research results show that the implementation of the GPR function in citizen-government interactions is carried out through public communication activities by conveying information, policies, and programs and educating the public through FGD activities, advocacy, policy socialization, outreach, training, and the Bersinar campaign. Regulator communication is conducted through intensive communication between institutions such as local governments, law enforcement agencies, educational institutions, and several related stakeholders in supporting and aligning the goals of prevention policies/programs. As an extension of policy, the South Jakarta City BNN disseminates information policies and programs and educates the public by selecting messages that not only serve to convey information but also aim to build public perception, attitudes, and participation in prevention policies and programs through various communication channels, both conventional and digital, as well as mass media, based on the principles of good governance.
Co-Authors Adawiyah, Sa'diyah El Adhitya Perdana Agus Hermanto Aminah Swarnawati Ardan Syukur Budiman Cecep Effendi Fidya Okctafiani Putri Fithria Sari Andalas Hadi Hidayat Haidar Abdurrohman Harmonis Izzatusolekha Muhammad Iqbal Nicky Maulana Nora, Liza Rahadian Hastomo Rahmat Salam Refanda Daffa Falika Reza Septiansa Saputra Rissa Aurelia Restiani