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All Journal Jurnal Konseling dan Pendidikan Jurnal Indonesia Sosial Sains Journal of Economics and Social Sciences Jurnal Bahasa Rupa
Tria Patrianti
University Of Muhammadiyah Jakarta
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NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Agus Hermanto; Sa’diyah El Adawiyah; Cecep Effendi; Tria Patrianti
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Digital Marketing Communication Strategy of Internet Service Provider Companies in Strengthening Brand Awareness Rahadian Hastomo; Tria Patrianti; Sa’diyah El Adawiyah
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1707

Abstract

In the competitive ISP industry, brand awareness is crucial for customer retention and market growth. Digital marketing communication strategies offer a powerful tool to enhance brand visibility, yet their effectiveness for ISPs remains underexplored. This study examines how ISPs in Indonesia utilize digital communication channels to strengthen brand awareness, identifying key strategies and their impact. A quantitative approach was employed, with data collected from 500 internet users via stratified random sampling. A validated questionnaire measured variables like social media engagement, email marketing, and brand recall. SPSS software facilitated descriptive and regression analyses. Results indicated that social media (69.04% adoption) and banners (47.37%) were the most effective channels, with content relevance and interactivity significantly boosting brand recognition (p < 0.05). Challenges included misinformation risks and low engagement in email campaigns. The study underscores the need for ISPs to prioritize interactive, platform-specific content and integrate metrics-driven campaigns. Policymakers and marketers can leverage these insights to design targeted digital strategies, fostering trust and loyalty in a dynamic market.
Customer Relationship Management Strategies in Developing the Brand Image of Secondfloor Coffee Bintaro Fidya Okctafiani Putri; Tria Patrianti
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1174

Abstract

In an era of increasingly competitive culinary business, the role of communication strategy and customer relations is crucial in shaping a strong and memorable brand image. This research aims to determine the customer relations strategy implemented by Secondfloor Coffee Bintaro in building and strengthening its brand image. This study uses a descriptive qualitative methodology with data collection techniques in the form of in-depth interviews, participatory observation, and documentation. The informants in this study consisted of management, supervisors, staff, and competitors for triangulation purposes. The study employs Customer Relations Management theory, which includes three main indicators: customer profile identification, communication, and complaint handling. For brand image, it refers to theory that encompasses brand strength, brand uniqueness, and brand appeal. The results show that Secondfloor Coffee Bintaro has implemented a customer relations strategy through a personal approach, responsive service, and active two-way communication both directly and via social media. This strategy has successfully created positive customer experiences and built trust, loyalty, and a strong brand image in the minds of consumers, particularly among young people. Nonetheless, some challenges remain, such as the perception of high prices and limitations in supporting facilities that need to be addressed. This research concludes that an effective customer relations strategy can significantly support the strengthening of a cafe's brand image amidst food and beverage industry competition. The implications of this research are expected to serve as a strategic reference for culinary business players in enhancing customer relations and building a positive and sustainable brand image.
One river, one planning, and one integrated management policy for flood-free Rahmat Salam; Izzatusolekha; Tria Patrianti; Muhammad Iqbal; Fithria Sari Andalas; Ardan Syukur
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1168800

Abstract

Greater Jakarta, a densely populated metropolitan area, continues to face persistent and complex flooding challenges. Despite flood control efforts in the environmental sector, these initiatives remain fragmented and lack integration. This research aims to integrate river management policies to reduce flood risks in Greater Jakarta, a critical economic region. By developing a cohesive approach, the study seeks to formulate effective mitigation strategies focused on sustainable river management planning, enhanced coordination among stakeholders, and the development of adaptive flood management solutions. The research proposes an innovative model for integrated flood management under the concept of "One River, One Planning, One Integrated Management," which addresses the fragmentation of river management through a holistic approach. This model incorporates key aspects such as groundwater resources, sanitation, and agricultural irrigation. The study employs an Explanatory Sequential Design methodology, integrating quantitative and qualitative data analysis in two stages. In the first stage, quantitative data were collected through surveys with 350 respondents from seven areas in Greater Jakarta, representing diverse community demographics. In the second stage, qualitative data were gathered through interviews with seven heads of the Environmental Agency (DLH) across these regions, as well as group discussions with 25 representatives from government, academia, and Watershed Forums. The research utilizes multiple indicators to assess the effectiveness of the proposed policy model, including technical infrastructure, stakeholder coordination, and community participation. The findings suggest that integrated flood management strategies can enhance collaboration among stakeholders, improve flood mitigation practices, and strengthen the capacity of the River Authority Agency (BOS) in Greater Jakarta. Statistical results and qualitative insights from the study highlight the potential for policy innovation, particularly in fostering inter-agency collaboration. The research’s main outputs include a Sinta 2 Journal article, policy briefs, intellectual property rights (IPR), and proposals to the government for strengthening flood management frameworks. The study demonstrates practical contributions to flood management, providing actionable insights for improving policy implementation and coordination across multiple governance levels.
Co-Authors Adawiyah, Sa'diyah El Agus Hermanto Ardan Syukur Cecep Effendi Fidya Okctafiani Putri Fithria Sari Andalas Izzatusolekha Muhammad Iqbal Rahadian Hastomo Rahmat Salam