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All Journal Inter Komunika: Jurnal Komunikasi Dewantara: Jurnal Pendidikan Sosial Humaniora
Susi Andrini
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Dampak Media Sosial terhadap Usaha Kecil dan Menengah (UKM) Sentra Industri Keramik Plered, Kabupaten Purwakarta Danang Sanggabuwana; Susi Andrini
Inter Komunika Vol 2, No 2 (2017): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.864 KB) | DOI: 10.33376/ik.v2i2.37

Abstract

Abstract .The development of social media makes it recommended that social media become the most important part in developing and advancing its business especially in the field of promotion, marketing and marketing as a whole. The existence of today's social media applications has become the most efficient and effective tool for ceramic SMEs in Ceramic Plered Industrial Center, Purwakarta District, and today most of the SMEs have followed the digital era by using social media platform for marketing communications, advertisement, product publicity ceramics and services they provide. They create fan pages for followers to make communication fast, even in different cities or countries SME ceramic actors can warmly welcome advice and opinions that help in improving their business. Based on the review that there is a positive impact although there is also a negative impact of social media applications on the development of business SMEs ceramic entrepreneurs but not undo the intention to advance its business, and motivated to use this platform.Keywords: media, social media
Peran CSR Awards terhadap Citra Perusahaan dalam Komunikasi Antar Budaya Susi Andrini
Inter Komunika Vol 3, No 1 (2018): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.478 KB) | DOI: 10.33376/ik.v3i1.148

Abstract

This study aims to study empirically the influence of Corporate Social Responsibility (CSR) Awards on Corporate Image in intercultural communication, for CSR Indonesia Summit & Awards 2018 case study conducted by MePRindo Communication and Media CSR-Indonesia. The sample used in this study there are 75 respondents taken from participants in the event. The method used in this study is observation (observation) with the type of research and qualitative descriptive qualitative. This study aims to reveal the facts, circumstances, phenomena, variables and circumstances that occur when the study runs. The purpose of this study is to find out how researchers can process the results of research by analyzing the relationship or the relationship between the two, on research CSR Award role against corporate / corporate image in intercultural communication, with quantitative and qualitative descriptive approach. This method is suitable because it only provides an overview of research related to the role of csr awards to corporate image in case study (CSR Indonesia Summit & Awards 2018). Data collection techniques were conducted through the observation stage, questionnaire distribution, interview and documentation study. The analytical technique used in this study, is quantitative and qualitative descriptive. Analytical techniques used in this study, is descriptive quantitative and qualitative. Quantitative research is intended to process data in the field then distribute it into the form of frequency / percentage tabulation, while to deepen the results of quantitative research conducted with qualitative research. The results of the research findings are to obtain in-depth results in analyzing or interpreting the data obtained from the results of the study.
Pengaruh Citra Perusahaan Bengkel Motor Scooter Jam Jakarta Terhadap Loyalitas Konsumen M. Rizky; Susi Andrini
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 2 No. 1 (2023): Maret : Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v2i1.715

Abstract

The purpose of this research is to find out how influential corporate image is on customer loyalty (consumer loyalty) for users of Scooter Jam motorcycle repair shops in Joglo, West Jakarta. This study uses Shirley Harrison's theory, which states that a complete fact related to the corporate image. The methodology of this research is explanatory quantitative, which explains the effect of a variable with other variables in testing the hypothesis. Data collection was taken by non-probabilty sampling method using conventional sampling technique. Data collection includes questionnaires, online questionnaires, data analysis, data interpretation, and conclusions. Primary data in the form of a questionnaire on a Likert scale model with a sample of 95 people from a population of 1435 people using the Taro Yamane, Isaac and Michael formula. Statistical analysis and data processing using SPSS. The results of this study indicate that there is a significant influence between Corporate Image at Scooter Jam workshops on its Consumer Loyalty. The benefits of this research include the development of communication science, especially in the field of Public Relations, that corporate image can affect customer loyalty.
Co-Authors Danang Sanggabuwana Jamhari Jamhari M. Rizky Poppy Ruliana Suhendra Atmaja