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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen dan Bisnis Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Manajemen Dan Bisnis Ekonomi Journal Economic Excellence Ibnu Sina Ardhi: Jurnal Pengabdian dalam Negri
Mohamad Hadi Prasetyo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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ANALISIS EXPERIENTIAL MARKETING TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA TOURIST SATISFACTION DI KOTA BANDUNG Mohamad Hadi Prasetyo
Jurnal Manajemen Bisnis Performa Vol 13, No 2 (2016)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i2.2628

Abstract

Todays, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourist market, because of the income of tourism sector is so potential. Not only the cities in the world but also in Indonesia do the same. Many region try to develop the strategis to involve the tourism, and one of them is Bandung City, with experiential marketing, it will impact the level of tourist satistfaction which may lead to loyalty to the city through the image formed in the minds of tourists. This study to analyzes the influence of Experiential Marketing against Brand Image and its impact on Tourist Satisfaction In Bandung.
Social Entrepreneurship dan Experiential Marketing Terhadap Corporate Image pada Warung Kopi Kiwari Bandung Mohamad Hadi Prasetyo; Aep Saepudin
Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 3 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v4i3.128

Abstract

The number of entrepreneurs in Indonesia is still quite low compared to countries in Asia. Efforts to increase the number of entrepreneurs should continue to bring economic progress to a country. In the process of development is also needed efforts to increase a sense of concern for social problems. The concept of entrepreneurship that combines business activities and social activities and has a goal to solve social problems known as the term Social Entrepreneurship. The object chosen in this research is Warung Kopi Kiwari. This store belongs to Social Entrepreneurship and engages in marketing strategies to enhance the experience. It was chosen because it saw a rapid growth in the coffee business. In a tight business competition, certainly every social entrepreneur needs to think about ways to keep his business running and the goal to solve social problems can be achieved. The purpose of this study is to determine the influence of Social Entrepreneurship and Experiential Marketing toward Corporate Image on Warung Kopi Kiwari Bandung. Data collection was done through questionnaires with a sample of 100 respondents and using path analysis. The results showed that Social Entrepreneurship and Experiential Marketing partially and simultaneously affect Corporate Image with standardized cofficient on Social Entrepreneurship variable of 30.1% and Experiential Marketing of 59.9% and probability value below 5%. Keyword: Social Entrepreneurship, Experiential Marketing, Corporate Image,and Kopi Kiwari Bandung
Dampak Personal Branding terhadap Personal Image Foodvlogger di Youtube Berdasarkan Perbedaan Generasi Y Dan Z Mohamad Hadi Prasetyo
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2505

Abstract

The purpose of this research is how personal branding can influence personal image with the perceptions of different generations. The development of increasingly sophisticated communication technology has brought major changes to human communication patterns. With the presence of YouTube and the content that is currently busy is culinary world content. Foodvlogger is the name for those who create content in the culinary field on YouTube. Images in the digital world are considered important because they appear to be homogeneous even though they are heterogeneous. Personal image is important for foodvloggers because they appear as individuals who are perceived by their audience. Personal branding that is built is something that can improve your image. The variety of generations that enjoy social media will be a problem in itself, with different generations because there are differences in perceived experiences, there will be differences in perception. This research was designed as a type of survey method where the goal was to test hypotheses. The focus is on explaining the relationships between variables which will ultimately be implemented for two different generations. The results can be discussed as differences in perceptions from generations Y and Z, but because the historical background and social life of the two generations are not too far apart, their assessments are also not too far apart. In other words, the personal branding and personal image of food vloggers are already well embedded in generations Y and Z. Where both generations can accept food vloggers well and see their activities on YouTube well too.
Peningkatan Business Value Melalui Implementasi Konsep SMART GOAL pada UMKM “Ngabotram” Mohamad Hadi Prasetyo
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 5 (2024): Oktober : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i5.737

Abstract

MSMEs need an understanding of business values ​​and also need activities to increase these values. Because increasing business value in MSMEs is no less important. This community service (PKM) is carried out with the aim of increasing understanding of business values ​​that can be increased through the SMART GOAL concept in partners, namely MSME Ngabrotram which is engaged in the culinary field. The SMART Goal Setting concept is implemented to make Ngabotram have more value and can increase its business value in the future. This PKM program is in the form of a tiered workshop accompanied by mentoring for the partners concerned which leads to profit, not just turnover. This PKM is one of the efforts to increase the competitiveness of MSME Ngabotram in order to achieve competitive advantage. The problem felt by partners is that there is no and cannot be measured specific goals of the business being run. Finally, they do not understand how goals are set and how to analyze a measurable goal. This greatly affects the business development side which has an impact on its profit. The output targets to be achieved are in the form of publications in community service journals and increasing the understanding and skills of partners as business actors
Implementasi Konsep Smart Goal Setting Pada Bisnis M-Prod Demi Meningkatkan Business Value Mohamad Hadi Prasetyo
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 4 (2023): Oktober : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v2i4.1326

Abstract

Increasing business value for MSMEs is no less important. This community service is carried out with the aim of increasing the business value of M-Prod SMEs which is engaged in convection services. The SMART Goal Setting concept is implemented to make M-Prod have added value and can improve its business performance in the future. This community service program takes the form of a tiered workshop with assistance to the MSMEs concerned so that they focus on profit, not just turnover. This community service is one of the efforts to increase the competitiveness of M-Prod SMEs in order to gain a competitive advantage. The problem faced by business actors is that the specific goals of a business are not measurable. Finally partners do not understand how goals are set and how to analyze a measurable goal. This is very influential in terms of business development, this will have an impact on profits.
Unpacking Impulsive Buying Behavior: The Role Of Tiktok And Store Atmosphere Among Gen Z At Minisopink Pvj Bandung Arlinda; Mohamad Hadi Prasetyo
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3166

Abstract

This study aims to analyze the influence of TikTok social media and store atmosphere on impulsive buying behavior among Generation Z at the Minisopink Store PVJ Mall Bandung. Impulsive buying is often triggered by emotional and external stimuli, and this phenomenon is often found among Gen Z, who are strongly influenced by social media content and store atmosphere. Although the implemented marketing strategy has followed consumer trends, its implementation is considered not optimal in utilizing the potential for impulsive buying. This study uses a quantitative approach with descriptive and verification methods to understand the influence of these two variables. The research sample was obtained through a questionnaire distributed to respondents who met specific criteria, namely having shopped at the Minisopink Store PVJ Mall Bandung, following the store's official TikTok account, and actively using TikTok social media. The distributed questionnaire measured the extent of the influence of TikTok social media and store atmosphere on impulsive buying behavior. The results show that TikTok social media has a positive and significant influence on impulsive buying among Gen Z. Engaging TikTok content, such as promotional videos and other creative content, can trigger emotions and encourage the desire to buy products impulsively. On the other hand, store atmosphere, including elements such as interior design, lighting, and music, also showed a positive influence on impulse buying behavior. However, the effect was not significant, indicating that the store atmosphere is not yet fully capable of creating a strong enough emotional appeal to encourage impulse buying. This finding indicates that Minisopink's digital marketing strategy through TikTok has not maximized the potential of features such as hashtags and interactive videos (stitch), which can further increase user engagement. Furthermore, store atmosphere elements such as music also need to be improved to create a more immersive and engaging shopping experience.
Co-Authors Arlinda Solly Aryza