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PREFERENSI KONSUMEN DALAM PEMBELIAN MI INSTAN DI KABUPATEN BANGKALAN Mulyadi, Andri; Fauziyah, Elys
Agriekonomika Vol 3, No 1: April 2014
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Trunojoyo Madura.

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Abstract

ABSTRAKTujuan penelitian ini  adalah mengidentifikasi proses keputusan pembelian  dan menganalisis atribut yang dipertimbangkan oleh konsumen dalam pembelian mi instan. Penelitian dilaksanakan di Kabupaten Bangkalan. Sampel diambil  dengan metode Cluster Sampling. Data dianalisis dengan metode diskriptif kualitatif dan konjoin. Hasil penelitian menunjukkan bahwa proses keputusan pembelian mi terdiri dari beberapa tahapan yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, proses pembelian, dan perilaku pasca pembelian. Sedangkan kombinasi atribut yang diinginkan oleh konsumen dalam pembelian mi instan secara berurutan adalah kemasan plastik, harga Rp. 1.750, bentuk  bulat, bentuk kemasan kotak, rasa gurih, berukuran  100 gr, dan berwarna kuning.Kata Kunci : Preferensi Konsumen, Mi Instan, Konjoin ABSTRACTThe Goals of this research are to identify the process of purchasing decision and analyze the attribute which is considered by consumer in purchasing instant noodle. The Samples are taken with cluster sampling method. The data are analyzed with the qualitative descriptive and conjoint methods. The result shows that the process of noodle purchasing decision consists  several stage. They are the need introduction, the information seach,  the purchasing process, and the behavior after purchasing. While the attribute combination which is wanted by consumer in instant noodle purchasing are the plastic packaging, the price approximately Rp. 1,750, the rounded shape, the square packaging shape, the savory flavor, the size approximately 100 gram, and the yellow color.Keywords : Consumer preference, noodle instant, conjoint
PREFERENSI KONSUMEN DALAM PEMBELIAN MI INSTAN DI KABUPATEN BANGKALAN Andri Mulyadi; Elys Fauziyah
Agriekonomika Vol 3, No 1: April 2014
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v3i1.441

Abstract

ABSTRAKTujuan penelitian ini  adalah mengidentifikasi proses keputusan pembelian  dan menganalisis atribut yang dipertimbangkan oleh konsumen dalam pembelian mi instan. Penelitian dilaksanakan di Kabupaten Bangkalan. Sampel diambil  dengan metode Cluster Sampling. Data dianalisis dengan metode diskriptif kualitatif dan konjoin. Hasil penelitian menunjukkan bahwa proses keputusan pembelian mi terdiri dari beberapa tahapan yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, proses pembelian, dan perilaku pasca pembelian. Sedangkan kombinasi atribut yang diinginkan oleh konsumen dalam pembelian mi instan secara berurutan adalah kemasan plastik, harga Rp. 1.750, bentuk  bulat, bentuk kemasan kotak, rasa gurih, berukuran  100 gr, dan berwarna kuning. ABSTRACTThe Goals of this research are to identify the process of purchasing decision and analyze the attribute which is considered by consumer in purchasing instant noodle. The Samples are taken with cluster sampling method. The data are analyzed with the qualitative descriptive and conjoint methods. The result shows that the process of noodle purchasing decision consists  several stage. They are the need introduction, the information seach,  the purchasing process, and the behavior after purchasing. While the attribute combination which is wanted by consumer in instant noodle purchasing are the plastic packaging, the price approximately Rp. 1,750, the rounded shape, the square packaging shape, the savory flavor, the size approximately 100 gram, and the yellow color. 
Pembelajaran Aswaja Sebagai Implementasi Pendidikan Akhlak Budiyono , Ahmad; Mulyadi, Andri; Adi Wijono , Hani
ILJ: Islamic Learning Journal Vol. 3 No. 3 (2025): Juli
Publisher : Program Studi Pendidikan Agama Islam STIT al Urwatul Wutsqo Bulurejo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/iljjislamiclearningjournal.v3i3.2789

Abstract

Education is the process of educating, nurturing, and shaping students to have noble character and intellectual intelligence. Character education plays an important role in the Indonesian education curriculum, especially in the development of Islamic teachings as reflected in the Nahdlatul Ulama (NU) Constitution. This study aims to determine the planning, implementation, and evaluation of Aswaja learning as moral education at El Wahid Tembelang Islamic Elementary School in Jombang. This study uses a qualitative method with a descriptive design through field research, with data in the form of spoken and written words from observations, interviews, and documentation. The results of the study indicate that Aswaja learning is a form of synergy between the local content of the Jombang Regency Education Office and school policy. The planning of learning refers to the established Competency Standards and Basic Competencies. The implementation of learning is carried out inside and outside the classroom through practical activities. Learning evaluation is carried out continuously through weekly tests, Mid-Semester Assessments (PTS), and Final Semester Assessments (PAS).