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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Ekonomika : Jurnal Ekonomi dan Pembangunan
Marzalina Marzalina
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Economics, Econometrics & Finance Education

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STRATEGI PEMASARAN DENGAN MENGGUNAKAN ANALISIS SWOT (Studi pada Toko Cahaya Baru Collection di Pasar Kuok) Marzalina Marzalina; Henny Indrawati; Hardisem Syabrus
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 5: Edisi 2 Juli-Desember 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract : This study aims to analyze the strengths, weaknesses, opportunities and threats, and also to determine the right marketing strategy in Cahaya Baru Collection Store. The unit of analysis in this study is Cahaya Baru Collection Store. Data collection techniques using field research, data obtained by interview and questionnaire. The data analysis technique used is the analysis of IFE and EFE matrices, IE matrices and SWOT matrices. The results of this study indicate that the results of the IFE matrix analysis of the total score of 2.94 which is the main strength is good quality and product quality, a choice of models / products that are complete and give a price discount of 10%, while the main weakness is the less than optimal promotion. The EFE matrix analysis results in a total score of 2.98 which is the main opportunity is consumer purchasing power that tends to be consumptive, the need for a religious new year and the existence of consumer loyalty, while the threat is the high level of competition and fluctuating people's income. The result of IE matrix shows that the position of the Cahaya Baru Collection Store is in the position of cell V (hold and maintain). The results of the SWOT matrix analysis have 7 alternative strategies, namely: maintaining product quality and choice of complete models / products, maintaining good relations with supplier and consumers, increasing competitiveness of competitors, maintaining a 10% discount on every product unit sold, expanding market share to increase sales volume, supply more product sizes, sell types of products that suit consumers' tastes.Key Words: Marketing Strategy, SWOT Analysis
ELASTISITAS DEMAND DAN SUPPLY BARANG TERHADAP HARGA DI KOTA LHOKSEUMAWE (Studi Kasus atas Persepsi para Milenial) Marzalina Marzalina; Haryani Haryani; Asrida Asrida
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 16 No 1 (2024): Ekonomika, Maret 2024
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v16i1.2594

Abstract

The research was carried out descriptively quantitatively, with a questionnaire instrument on a sample of millennials in the city of Lhokseumawe. The results of respondents' perceptions show that the law and the meaning of market demand are still low. Likewise, regarding the meaning and law of bidding, around 30% still do not understand it exactly. Regarding the theory about setting and changing commodity prices, 52% understand it and the rest don't understand it and don't bother about it. In general, the elasticity of demand and supply for the price of goods is still more than 40%, which is not yet understood precisely. The results of quantitative analysis using a statistical test approach explain that there is no significant influence between the elasticity of demand and supply on price variables.
Co-Authors Asrida Asrida Hardisem Syabrus Haryani Haryani Henny Indrawati