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Rahmatika Mahmudah
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Economics, Econometrics & Finance Social Sciences

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The Intention Of Using Mobile Banking During Pandemic Rahmatika Mahmudah; Rosana Eri Puspita
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.925 KB) | DOI: 10.30651/jms.v6i2.7121

Abstract

The purpose of this study was to determine the effect of perceived usefulness, ease of use, trustworthiness, service quality, and word of mouth on the interest in using mobile banking as a case study of BRI Syariah KC Semarang customers. Data collection was obtained through primary data by distributing questionnaires. The number of respondents used is 60 customers. The data obtained from the respondents is then processed using statistical applications, namely SPSS 23. The data analysis method includes the research instrument test, classical assumption test, determination coefficient test (R2), F test, and T-test. The results show that the perceived usefulness partially has a positive and significant effect on the interest in using mobile banking. Ease of use partially has a positive and insignificant effect on the interest in using mobile banking. Trust partially has a negative and significant effect on the interest in using mobile banking. Service quality partially has a positive and significant effect on the interest in using mobile banking. Word Of Mouth partially has a negative and insignificant effect on interest in using mobile banking. Recommendations for the bank, namely that the bank can renew mobile banking services' facilities so that customers can easily accept the mobile banking service's usefulness and convenience. The bank must also improve security and service quality to maintain customer confidence in mobile banking. Increasing customer networks in mobile banking by doing word of mouth must also be maintained with good messages to reach the public as a recommendation to use mobile banking. The difference between this study and previous research is that this research was conducted during the Covid-19 pandemic. It is expected that the community's behaviour can increase interest in using mobile banking.
Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, Kepercayaan, Kualitas Layanan, Dan Word Of Mouth Terhadap Minat Penggunaan Mobile Banking 2020 (Studi Kasus Nasabah Bri Kc Semarang) Rahmatika Mahmudah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.387 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kegunaan, kemudahan penggunaan, kepercayaan, kualitas layanan, dan word of mouth terhadap minat penggunaan mobile banking studi kasus nasabah BRI syariah KC Semarang. Pengumpulan data diperoleh melalui data primer dengan cara menyebar angket. Responden yang dipergunakan sejumlah 60 nasabah. Kemudian data yang sudah diperoleh dari respondek diolah menggunakan aplikasi statistik yaitu SPSS 23. Metode analisis data meliputi uji instrumen penelian, uji asumsi klasik, uji koefisien determinasi (R2), uji F, dan Uji T. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan secara parsial berpengaruh positif dan signifikan terhadap minat penggunaan mobile banking. Kemudahan penggunaan secara parsial berpengaruh positif dan tidak signifikan terhadapminat penggunaan mobile banking.Kepercayaan secara parsial berpengaruh negatif dan signifikan terhadap minat penggunaan mobile banking.Word Of Mouth secara parsial berpengaruh negatif dan tidak signifikan terhadap Minat penggunaan mobile banking. Rekomendasi untuk penelitian terdahulu diharapkan untuk memperhatikan faktor-faktor apa saja yang dapat mempengaruhi minat penggunaan mobile banking, menambah jumlah populasi dan sampel, serta lebih inovatif dalam mengembangkan model penelitian. Perbedaan penelitian ini dengan penelitian sebelumnya yaitu penelitian ini dilakukan di saat masa pandemi covid-19 sehingga sedikit sulit menemukan responden dengan berbagai karakter yang berbeda
Co-Authors Rosana Eri Puspita