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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship Journal of Research in Social Science and Humanities Jurnal Locus Penelitian dan Pengabdian Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian UMKM Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Mirzanti, Isti Raafaldini
School Of Business Management, Institut Teknologi Bandung, Indonesia
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Customer Acceptance Toward The New Pertamina Self-Service System Using Technology Acceptance Model Dean Al-ghazy, Rafi; Raafaldini Mirzanti, Isti
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

Abstract. The present research is aimed at adapting the Technology Acceptance Model (TAM) to the use of Pertamina Self-Service in Bandung Area by examining the research and topics linked to this subject. In this study, the TAM model introduced by Davis in 1986. Thus this study sample consists of seven dimensions, which are the three following factors: quality (the quality of information and quality of service and the quality of the system), perceived ease of use the experience, the perceived usefulness, attitude toward use, behavioral intention to use and the actual system use. In light of this, the current study extended these necessary dimensions and factors in order to be expanded in line with the Self-Service business, especially in Pertamina’s Self-Service system in Bandung. The questionnaire used in this study was designed and developed based on an initial pretested survey distributed to a sample consisting of (352) customers that represent 3000 populations in a week. The data analysis gave the result that the acceptance of using Pertamina Self-Service is influenced by all the variable by (0.655) or equal to 65,5%. Besides the correlation between all variable among each other are between 0.344-0.714 which is have a strong correlation and related on the same direction. As for the variable, the strongest one is the Perceived Ease of Use which have (0.528) or equal to 52,8% value of contribution to influenced the Actual System Use. Keywords: TAM, Quality, SST, Actual Use, Ease
The Effects of Technologyb Readiness and Technology Acceptance toward Citizens Participation in Bandung Smart City Project Lubis, Febryansyah Aminullah; Mirzanti, Isti Raafaldini
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.Smart city is a world phenomenon that also affected Bandung. Bandung government wants to apply smart city to Bandung which leads to Bandung smart city project. The project main focus is the Smart government. Citizens could actively participate in Bandung smart city project by using social media for reporting city problems. This study goal to know the effects of technology readiness and technology acceptance toward citizens’ participation. The research model based on two theories, technology readiness index and technology acceptance model. The data for this study collected from 400 citizens of Bandung. The results of the study showed that four constructs of technology readiness significantly affected perceived ease of use while only two constructs of technology readiness significantly affected perceived usefulness. Both perceived ease of use and perceived usefulness significantly affected intention to use. The result of this study suggests that to increase citizens’ participation towards Bandung smart city project, the government needs to do direct socialization to reach more elements of citizens.Keywords: Technology Readiness, Technology Acceptance Model, Smart City, Bandung Juara
Develop brand loyalty through business innovation Dahlan, Ilyasa; Raafaldini Mirzanti, Isti
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Busingss fashion retail industry in Indonesia is growing rapidly since 1995. Characterized by its growing number of international brands to enter Indonesia. This condition is of course also impact to the local brand that provides many options for customers to choose fashion which according to their characteristics. The demand for local products from Bandung has a huge market of big cities in Indonesia, such as Jakarta, Semarang, Surabaya and Medan. Another thing that causes the growth of the local brand in the fashion industry in Singapore increased significantly is the price of imported products very expensive, so the biggest target market that is largely started looking for a subsstatute item. With so many demands of the market, many local entrepreneurs are competing to offer their products. With growing fashion retail industry in Indonesia, many new products found in the market. In this study, researchers wanted to examine how local brands brand can compete and increase customer loyalty to a brand through innovation of business done performing and using the innovations. In this study, author use you local brands from Jakarta name Kala as a subject. The method that author used is by interview respondent that match with characteristic with the target market Kala. From the results of interview author can generate some of the alternative business innovation. Business innovation in question is doing product innovation, consisting of product innovation and manufacture innovation, the next process is by innovating the process of delivering information to the target market is by brand innovation and marketing innovation. Keywords: Kala, business innovation, innovation marketing innovation, product innovation, brand loyalty
The Influence of Service Quality Dimensions towards Customer Satisfaction and Customer Loyalty Ramadhani, Rizky; Raafaldini Mirzanti, Isti
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Coffee consumption in Indonesia has been increasing in the past few years, thus promoting new coffee shops to open each year. The key factors in building a successful coffee shop is through the continuous improvement of the product and its service. Good product in coffee industry can be defined as a good taste and aroma coffee, from its acidity and its sweetness. Through service, a coffee shop could gain loyal customers whenever they are satisfied and will return as repetitive customers, thus creating a sustainable coffee shop. This research aims to find out service quality, customer satisfaction, and customer loyalty of Jack Runner Roastery. This research is using a quantitative approach by distributing questionnaires to Jack Runner Roastery’s customer. The correlation between service quality dimensions and customer satisfaction is analyzed using multiple linear regression, while customer satisfaction towards customer loyalty is analyzed using simple linear regression.  Results shows that reliability, tangibles, empathy and responsiveness have a positive significant influence towards customer satisfaction, while assurance has no significant influence. Furthermore, the study shows that customer satisfaction has a significant influence towards customer loyalty. The research provides recommendation for coffee shops to improve their service quality to gain customer satisfaction and customer loyalty. Keywords: Customer Loyalty, Customer Satisfaction, Service Quality.
The Impact of Founder’s Financial Behavior Traits and Literacy on SMEs Performance: Empirical Evidence from SMEs in Indonesia Nakita Gusman; Subiakto Soekarno; Isti Raafaldini Mirzanti
Jurnal Keuangan dan Perbankan Vol 25, No 3 (2021): Juli 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v25i3.5799

Abstract

This research focuses on the SMEs development evaluation of the impact of founder’s financial behavior, measured by behavioral characteristics of CEOs capacity for self-awareness, planning, and patience, also their knowledge about financial understanding which affect the ability to manage their performance of SMEs. The purpose of this research is to analyze and reduce the rate of failure of SMEs in Indonesia by pursuing the defined determinants from their behavioral traits and self-knowledge on financial understanding in decision making. This study uses a survey conducted across Indonesia, mainly on Java island, with the sample size of 482 SMEs. This research uses multivariate regression analysis as a tool for measuring the impact of founder’s financial behavior variables and financial literacy variable for SMEs performance as a dependent variable. DOI: 10.26905/jkdp.v25i3.5142
PENGEMBANGAN SCIENCE DAN TECHNOPARK DALAM MENGHADAPI ERA INDUSTRI 4.0 - SEBUAH STUDI PUSTAKA Leo Aldianto; Isti Raafaldini Mirzanti; Dedy Sushandoyo; Emilia Fitriana Dewi
Jurnal Manajemen Indonesia Vol 18 No 1 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.855 KB) | DOI: 10.25124/jmi.v18i1.1261

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Indonesia mulai menghadapi era Industri 4.0, dimana semua sistem mulai terhubung secara digital. Tentu saja perkembangan industri ini memiliki manfaat yang sangat besar karena dapat mengoptimalkan dan menyederhanakan rantai suplai bisnis. Tantangan terbesar menghadapi revolusi Industri 4.0 adalah dalam menciptakan teknologi dan pendekatan baru yang menggabungkan dunia fisik dan digital. Di era ini kolaborasi menjadi sangat penting, terutama dalam proses komersialisasi hasil penelitian yang tepat guna yang dilakukan oleh akademisi yang dapat diaplikasikan dan dipasarkan oleh pebisnis atau industri. Peran serta pemerintah menjadi sangat krusial untuk membangun ekosistem yang mendukung dan berkelanjutan. Salah satu strategi yang dikembangkan di Indonesia adalah dengan menciptakan Science dan Technopark, yaitu sebagai hub yang dapat meningkatkan jejaring dan kolaborasi antar pemangku kepentingan. Penelitian ini fokus pada studi pustaka, dengan melakukan tinjauan terhadap penelitian terbaru yang berhubungan dengan Industri 4.0 dan juga berkaitan dengan Science dan Technopark. Hasil penelitian ini bermanfaat sebagai rekomendasi dalam mengembangkan Science dan Technopark di Indonesia.
Indonesian and Malaysian Labor Law Comparative Study In Enhancing The Competitiveness of Workers In The Framework of The Asean Economic Community Emilia Fitriana Dewi; Dematria Pringgabayu; Kurnia Fajar Afgani; Yani Pujiwati; Isti Raafaldini Mirzanti
Journal Research of Social Science, Economics, and Management Vol. 2 No. 5 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2927.673 KB) | DOI: 10.59141/jrssem.v2i05.345

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The Employment conditions have various labor problems ranging from wage policies, working time, occupational safety and health, social security and maternity protection, equality of opportunity and non-discrimination, and freedom of association, to the lack of employment opportunities and the increasing unemployment rate. Within the framework of the MEA, Indonesia and Malaysia need to develop labor institutions through the development of human resources in preparing competent workers according to the directives of the AEC blueprint. HR development can be carried out in accordance with the rule of law by preparing the workforce of each country at the ASEAN level. MEA facilitates the movement of skilled workers to be accepted in ASEAN member countries and the flow (in and out) of labor between ASEAN member countries is very open, for that there will be competition between countries in skilled labor.
INOVASI BISNIS MODEL DARI BISNIS SEPATU KLANKEMON Hibban fathurrahman, Hibban fathurrahman; Mirzanti, Isti Raafaldini
Jurnal Pengabdian UMKM Vol. 1 No. 1 (2022): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v1i1.2

Abstract

Seperti produk fashion secara umum, produk alas kaki di Indonesia memiliki permintaan yang tinggi berbanding lurus dengan populasi masyarakat di Indonesia. Secara statistic, produk domestic bruto (PDB) dari industry kulit dan alas kaki pada tahun 2019 berkontribusi sebesar 0,26% dari GDP nasional sebesar 28654,1 juta rupiah. Pandemik Covid-19 yang dimulai sejak awal 2020 menjadi masalah bagi berbagai industry termasuk industry alas kaki. Klankemon sebagai bisnis jasa produksi sepatu termbas masalah tersebut dengan menurunnya pendapatan secara signifikan. Berdasarkan masalah tersebut, Klankemon harus mendapatkan kembali pelanggan dari berbagai segmen. Secara spesifik, pelanggan menengah kebawah memiliki keterbatasan finansial, sehingga Klankemon harus membuat strategi untuk mendapatkan solusi keterbatasan finansial yang dialami para pelanggan yang merupakan brand sepatu. Pemecahan solusi tersebut menggunakan metode berpikir desain (design thinking) yang menganalisa pelanggan dengan menggunakan empati. Hasil dari empati, membangun brand sepatu membutuhkan modal yang tinggi untuk biaya produksi dan marketing. Hal tersebut menjadi pertimbangan dalam membangun sebuah brand sepatu, terutama brand yang memiliki modal rendah. Hasil dari empati lalu dengan dukungan analisis TOWS, dengan mengeliminasi beberapa biaya yang dikeluarkan pelanggan lalu disubstitusi dengan kemampuan operasional Klankemon. Hasilnya adalah sebuah bisnis model yang dinamakan “One Stop Service” dimana Klankemon memfasilitasi berbagai macam kebutuhan operasional pelanggan seperti riset, produksi, hingga pengiriman langsung ke konsumen. Program tersebut tervalidasi sebagai solusi menekan biaya awal dalam membangun sebuah brand sepatu. Berdasarkan target marketing, dua pelanggan program tersebut dapat meningkatkan volume produksi sebesar 28%
Optimizing Brand Portfolio For Market Competitiveness (A Case Study Of Eiger) Pratama, Mario; Raafaldini Mirzanti, Isti
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4529

Abstract

This thesis explores how optimizing brand portfolio strategy can improve market competitiveness, with EIGER—a leading Indonesian outdoor brand—as the primary case study. As EIGER transitions from a domestic leader to a regional and global contender, the brand faces critical challenges: sub-brand fragmentation, overlapping product lines, diluted brand equity, and operational inefficiencies including oversupply and weak product coordination. Rather than treating brand portfolio and brand architecture as parallel dimensions, this research views them as sequential stages—where a clarified, insight-driven portfolio lays the groundwork for a stronger, more scalable architecture. A well-prioritized brand portfolio, in this context, serves as the strategic bridge between internal clarity and external relevance. Using the Brand Portfolio Audit and Brand Architecture Strategy framework developed by Brandão & Sousa (2020), the research evaluates EIGER’s current portfolio through both quantitative and qualitative lenses—integrating internal brand data, consumer perception analysis, strategic interviews with leadership, and benchmarking against global outdoor and sportswear brands. The analysis identifies structural inconsistencies and disconnects between brand intent and market execution, revealing how ambiguity within the portfolio has weakened both operational focus and consumer resonance. The study proposes a transition from a fragmented sub-brand system to a unified mono-brand architecture anchored on two primary strategic platforms: Outdoor Lifestyle and Outdoor Performance. This model offers a clear structure for category differentiation while leveraging the equity of the master brand. It also enables greater operational efficiency, eliminates redundancy, and enhances emotional connection across market segments. The thesis concludes by outlining a phased implementation roadmap—extending beyond portfolio architecture to include the development of a unified brand identity system, product architecture, and design DNA—positioning EIGER for long-term, scalable growth in a highly competitive global landscape.
Perancangan Ulang Aliran Pendapatan: Inovasi Model Bisnis BOO di Era Digital Muhammad Duta Abi Shelterananda Lukito; Isti Raafaldini Mirzanti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1376

Abstract

Penelitian ini mengkaji perancangan ulang struktur pendapatan BOO sebagai platform konten kewirausahaan digital yang menghadapi kesulitan dalam mengonversi tingginya keterlibatan audiens menjadi pendapatan yang berkelanjutan. Meskipun mengalami pertumbuhan audiens dan tingkat en-gagement yang kuat, struktur pendapatan BOO masih bergantung pada sponsorship yang bersifat tidak berulang, sehingga menimbulkan ketidakseimbangan antara penciptaan dan penangkapan nilai. Tujuan peneli­tian ini adalah memperbaiki Business model canvas BOO dengan fokus pada penguatan blok Revenue streams guna mendukung keberlanjutan bisnis jangka panjang. Peneli­tian menggunakan pendekatan mixed-method tertanam dengan dominasi kualitatif melalui wawancara mendalam kepada pemangku kepentingan internal dan eksternal, yang diperkuat oleh data kuantitatif kinerja digital. Proses anali­sis menerapkan kerangka Design Thinking yang didukung oleh analisis Business Model Innovation dan Value Train Mapping. Hasil penelitian menunjukkan bahwa BOO memiliki kapasitas penciptaan nilai yang kuat melalui edukasi kewirausahaan dan keterlibatan komunitas, namun belum didukung oleh mekanisme pendapatan yang ter­struk­tur. Audiens menunjukkan preferensi tinggi terhadap layanan yang interaktif, personal, dan berbasis pengala­man. Penelitian ini menyimpulkan bahwa model pendapa­tan hibrida berbasis layanan dan bersifat berulang merupa­kan kunci keberlanjutan platform kewirausahaan digital.
Co-Authors Christian Hartanto Dahlan, Ilyasa Dean Al-ghazy, Rafi Dematria Pringgabayu Fitriana Dewi, Emilia Hibban fathurrahman, Hibban fathurrahman Kurnia Fajar Afgani Leo Aldianto Lubis, Febryansyah Aminullah Muhammad Duta Abi Shelterananda Lukito Nabil, Rifqi Ihsan Nakita Gusman Nuzul Rachmatiyah Pratama, Mario Rafiiola, Shofi Ramadhani, Rizky Subiakto Soekarno Sushandoyo, Dedy Yani Pujiwati