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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Efran Ahmat Wijaya
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Humanities Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN CPO (CRUDE PALM OIL) PADA PT. BIO NUSANTARA TEKNOLOGI BENGKULU TENGAH Nurzam Nurzam; Efran Ahmat Wijaya
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 1 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.016 KB) | DOI: 10.36085/jam-ekis.v3i1.565

Abstract

The purpose of this study was to determine how the marketing strategy of CPO (Crude Palm Oil) at PT. Bio Nusantara Teknologi Bengkulu Tengah. Data collection methods used were interviews, documentation and questionnaires. The analytical methods used are SWOT, namely strength, weakness, opportunity and threat. Based on the results of research and data analysis, it can be concluded that the marketing strategy of PT. Bio Nusantara Teknologi Bengkulu Tengah is in quadrant I (first), meaning that PT. Bio Nusantara Teknologi Bengkulu Tengah is a SO strategy, which shows that this business has environmental opportunities and the many forces that encourage the use of these opportunities. This situation suggests a growth oriented strategy (expansion strategy).Keywords: CPO (Crude Palm Oil), SWOT Analysis.
Co-Authors Nurzam Nurzam