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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Nurzam Nurzam
Universitas Dehasen
Humanities Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN CPO (CRUDE PALM OIL) PADA PT. BIO NUSANTARA TEKNOLOGI BENGKULU TENGAH Nurzam Nurzam; Efran Ahmat Wijaya
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 1 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.016 KB) | DOI: 10.36085/jam-ekis.v3i1.565

Abstract

The purpose of this study was to determine how the marketing strategy of CPO (Crude Palm Oil) at PT. Bio Nusantara Teknologi Bengkulu Tengah. Data collection methods used were interviews, documentation and questionnaires. The analytical methods used are SWOT, namely strength, weakness, opportunity and threat. Based on the results of research and data analysis, it can be concluded that the marketing strategy of PT. Bio Nusantara Teknologi Bengkulu Tengah is in quadrant I (first), meaning that PT. Bio Nusantara Teknologi Bengkulu Tengah is a SO strategy, which shows that this business has environmental opportunities and the many forces that encourage the use of these opportunities. This situation suggests a growth oriented strategy (expansion strategy).Keywords: CPO (Crude Palm Oil), SWOT Analysis.
Analisis Internal Matrik (IM) dan Eksternal Matrik (EM) pada Usaha Kuping Gajah Arema Dwi Putri di Dusun 1 Desa Pekik Nyaring Bengkulu Tengah Nurzam Nurzam; Usi Anggesti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 1 (2021): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.726 KB) | DOI: 10.36085/jam-ekis.v4i1.1272

Abstract

ABSTRACT This aims of this study is to find out the analysis of Internal Matrix (IM) and External Matrix (EM) of on business of Kuping Gajah Arema Dwi Putri at Dusun 1 Pekik Nyaring Village of Central Bengkulu. The method of data collection in this research is using a questionnaire by giving written questions to the respondent. The number of respondents in this study were 57 respondents. The analytical method used is an external internal matrix. From the calculation of internal and external strategy factors, the total internal strategy factor score of 2.75 was obtained and the total external strategy factor score of 2.82 from the results on business of Kuping Gajah Arema Dwi Putri at Dusun 1 Pekik Nyaring Village of Central Bengkulu was located in the cell V by using concentration growth strategies through horizontal integration or stability. The strategy of concentration growth through horizontal integration or stability is a strategy that carries out growth by adding business fields or maintaining its current business position by becoming a temporary audience to see the possibilities that will occur. Keywords: Marketing Strategy, Internal-External Matrix Analysis
Co-Authors Efran Ahmat Wijaya Usi Anggesti