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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Usi Anggesti
Univesitas Dehasen
Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Internal Matrik (IM) dan Eksternal Matrik (EM) pada Usaha Kuping Gajah Arema Dwi Putri di Dusun 1 Desa Pekik Nyaring Bengkulu Tengah Nurzam Nurzam; Usi Anggesti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 1 (2021): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.726 KB) | DOI: 10.36085/jam-ekis.v4i1.1272

Abstract

ABSTRACT This aims of this study is to find out the analysis of Internal Matrix (IM) and External Matrix (EM) of on business of Kuping Gajah Arema Dwi Putri at Dusun 1 Pekik Nyaring Village of Central Bengkulu. The method of data collection in this research is using a questionnaire by giving written questions to the respondent. The number of respondents in this study were 57 respondents. The analytical method used is an external internal matrix. From the calculation of internal and external strategy factors, the total internal strategy factor score of 2.75 was obtained and the total external strategy factor score of 2.82 from the results on business of Kuping Gajah Arema Dwi Putri at Dusun 1 Pekik Nyaring Village of Central Bengkulu was located in the cell V by using concentration growth strategies through horizontal integration or stability. The strategy of concentration growth through horizontal integration or stability is a strategy that carries out growth by adding business fields or maintaining its current business position by becoming a temporary audience to see the possibilities that will occur. Keywords: Marketing Strategy, Internal-External Matrix Analysis
Co-Authors Nurzam Nurzam