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All Journal Informatics and Computer Engineering Journal
Della Aryani Putri
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Computer Science & IT

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ANALISA PEMILIHAN MINAT E-COMMERCE BERDASARKAN KONSUMEN MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Della Aryani Putri; Ragil Wijianto
Informatics and Computer Engineering Journal Vol 1 No 2 (2021): Periode Agustus 2021
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1734.513 KB) | DOI: 10.31294/icej.v1i2.458

Abstract

The number of various kinds of e-commerce that can provide a variety of products and needs. Sellers and buyers do not need to meet face to face, because the products offered can all be done through e-commerce. Because there are too many types of e-commerce, a comparison is made to choose e-commerce that is in great demand by service users. Therefore, a study was made using the method Analytical Hierarchy Process (AHP)to compare several criteria from e-commerce that are in great demand. Analytical Hierarchy Process (AHP) is a research method for decision making by using a hierarchy and making comparisons on each criterion and alternative considered in decision making. The application of AHP in this study is to determine an e-commerce that is in great demand as one of the recommendations. The results of this study concluded that Tokopedia (40%), in the second position was Shopee (35%), in the third position Lazada (14%), and the latter is BukaLapak (11%).
Co-Authors Ragil Wijianto