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ANALISA PENGARUH ASOSIASI MEREK TERHADAP LOYALITAS PELANGGAN JW MARRIOTT SURABAYA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL PERANTARA Billy Oto Ardian; Christian Ade Wijaya
Jurnal Hospitality dan Manajemen Jasa Vol 5, No 2 (2017): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.073 KB)

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh asosiasi merek terhadap kepuasan pelanggan pada JW Marriott Surabaya yang berujung pada loyalitas merek JW Marriott Surabaya. Partial Least Square (PLS) digunakan sebagai metode pengolahan data. Hasil penelitian ini adalah favorability of brand association (keuntungan asosiasi merek) berpengaruh negative dan tidak signifikan terhadap kepuasan pelanggan, strength of brand association (kekuatan asosiasi merek) berpengaruh positif dan signifikan terhadap kepuasan pelanggan, uniqueness of brand association (keunikan asosiasi merek) berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan, kepuasan pelanggan, favorability of brand association, strength of brand association, dan uniqueness of brand association tidak berpengaruh positif maupun signifikan terhadap loyalitas pelanggan. This study aims to measure the influence of brand association on customer satisfaction on JW Marriott Surabaya that leads to brand loyalty. Partial Least Square (PLS) is used. The results of this study show that favorability of brand association has negative and insignificant impact on customer satisfaction, strength of brand association has a positive and significant impact on customer satisfaction, uniqueness of brand association has negative and insignificant impact on customer satisfaction; customer satisfaction, favorability of brand association, strength of brand association, and uniqueness of brand association have negative and insignificant impacts on customer loyalty.
Peningkatan Pemahaman Akibat Hukum Terhadap Perkawinan Anak Di Desa Bantur Kabupaten Malang Fahmi Arif Zakaria; Darajatun Indra Kusuma Wijaya; Anindya Bidasari; Ririen Indria Dian Ambarsari; Christian Ade Wijaya
jurnal ABDIMAS Indonesia Vol. 2 No. 2 (2024): Juni : Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v2i2.1362

Abstract

Marriage is a sacred contract between a man and a woman as husband and wife, which aims to build a Sakina family. Marrying into a Sakina family requires not only physical and psychological preparation, but also social, financial, emotional and responsible preparation. Therefore, limiting the age of marriage is an important principle. This is because the Marriage Law and Civil Code clearly regulate and define the age limit for marriage in such a way that all prospective husband and wife must be truly mature physically and mentally. However, underage marriage still occurs in Bantul Village, which has an impact on family welfare. Based on the explanation above, the author formulates the problem as follows: (1) What are the factors causing underage marriage in Bantul, Malang Regency?; (2) What is the impact of underage marriage on household welfare? By using a qualitative descriptive approach to describe some of the data obtained from the field through interviews, observation, or documentation as data collection methods. Furthermore, it proceeds to the process of data reduction, data presentation, and conclusion drawing by using data analysis techniques. In addition, the analysis process is also supported by literature review as a reference to refine the data obtained from practice. Such a process allows us to draw conclusions as answers to the two questions above. From the research findings, it can be concluded that the factors causing underage marriage in Bantul village are economic factors, education, parents, customs, and pregnancy outside marriage.
Efektivitas Penegakan Hukum oleh Satlantas dalam Menanggulangi Pelanggaran Lalu Lintas Anak di Kota Malang: Penegakan Hukum Zakaria, Fahmi Arif; Wijaya, Darajatun Indra Kusuma; Wijaya, Christian Ade
Jurnal Panorama Hukum Vol 9 No 1 (2024): Juni
Publisher : Fakultas Hukum Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jph.v9i1.11384

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penegakan hukum oleh Satuan Lalu Lintas (Satlantas) dalam menangani pelanggaran lalu lintas yang dilakukan oleh anak-anak di Kota Malang. Metode yang digunakan adalah yuridis empiris, yang mengedepankan pengamatan langsung di lapangan. Hasil penelitian menunjukkan bahwa pelanggaran lalu lintas oleh anak-anak, seperti mengemudi tanpa Surat Izin Mengemudi (SIM) dan tidak menggunakan helm, merupakan fenomena umum yang berpotensi menimbulkan kecelakaan. Kendala yang dihadapi oleh pihak kepolisian meliputi kurangnya personel dan sarana prasarana. Penelitian ini menekankan pentingnya edukasi dan kerjasama antara kepolisian dan masyarakat sebagai langkah strategis untuk menciptakan keamanan berlalu lintas. Dengan demikian, upaya preventif dan represif yang dilakukan Satlantas diharapkan dapat mengurangi pelanggaran dan meningkatkan kesadaran hukum di kalangan anak-anak.