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Lintang Larasati
English Department, Universitas Gadjah Mada
Humanities Languange, Linguistic, Communication & Media

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Unique Keywords Found in the Titles of YouTube Beauty and Fashion Videos Lintang Larasati; Rio Rini Diah Moehkardi
Lexicon Vol 6, No 2 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lexicon.v6i2.53155

Abstract

This study analyzes the meaning of the keywords used in YouTube’s beauty and fashion videos. It attempts to identify the most frequently used unique keywords found in the titles of the videos and examine the semantic change of the keywords. For these purposes, a semantic approach was adopted. A quantitative method was used to identify the most frequently used unique keywords. Furthermore, to reveal the semantic change of the keywords, Leech’s theory (1981) of meaning, the componential analysis, and Breal’s (1900) specification of semantic change were employed. 44 most frequently used unique keywords were found on the five top rank Beauty & Fashion YouTube channels. Five of these keywords, which are ‘favorites’, ‘swatches’, ‘haul’, ‘get ready’, and ‘try on’, appeared on at least three channels. All of them have undergone semantic change. Three keywords are categorized in two types of semantic change. There are two specializations, one pejoration, one metaphor, three ameliorations, and one generalization.
Co-Authors Rio Rini Diah Moehkardi