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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Prosiding Konferensi Nasional PKM-CSR
Efina Krinala
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Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA Chandra Kartika; Fauzi Hidayat; Efina Krinala
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.038 KB) | DOI: 10.30996/jmm17.v6i02.2992

Abstract

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention
Program Ipteks Bagi Masyarakat Pengelolaan Usaha Warung Makanan Tradisional Daerah Primitif Bumi Perkemahan Air Terjun Dlundung Kemil Trawas Mojokerto Efina Krinala; Fauzi Hidayat; Slamet Nur Fauzi; Anggun Puspita Sari; Wahyudi Wahyudi
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.048 KB) | DOI: 10.37695/pkmcsr.v2i0.479

Abstract

This community devotion aims to foster and contribute to the traders food stalls and traditional drinks that exist in the area of primitive mountains Waterfalls Camp Dlundung kemil Trawas. The results of our field observations and interviews with all three partners according to their food stall business partners are difficult to develop and there is even a tendency of profit gained less. This is because of the difficulty of raising the food price despite the increase in the price of the materials at any time, such as the price of rice that is rising significantly, the price of chili and vegetables is very volatile, while there is a tendency price of chicken and chicken eggs Soar. The tight business competition is also a consideration of raising food prices. In the position of competition, the increase in the income of business partners that are coupled with the effort can continue to grow and survive in the middle of existing competition, can be achieved through increasing sales turnover or scaling the business scale. The way to do this is to provide the best and satisfying service to the consumer, as well as maintain the quality of taste and improve the quality of the products so that the traditional stalls in the primitive regions can improve the level of life and can improve the economy. The research method is done by mentoring and training in understanding the cleanliness and quality of food stalls, business management assistance from the formulation of business plans, counseling and guidance of financial processing, comparative study To other food centers in Surabaya. The results of the research are expected to help the food for the overall mentoring to the traditional Warung traders and is expected to change the mindset of traders and pay more attention to the level of quality of products sold so that it can Increase the status of life significantly and can gain the maximum profit from visitors or customers of the land of Trawas waterfall camp. Key Word : Business Warung Food and beverage Traditional
Co-Authors Anggun Puspita Sari Chandra Kartika Fauzi Hidayat Fauzi Hidayat Slamet Nur Fauzi Wahyudi Wahyudi