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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen dan Pendidikan Agama Islam
Anggun Puspita
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH EXPERIENTIAL MARKETING, CUSTOMER DELIGHT, DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PERILAKU PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Bengkel Resmi Yamaha PT. Roda Sakti Surya Megah) Anggun Puspita; Chandra Kartika
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.269 KB) | DOI: 10.30996/jmm17.v6i02.2993

Abstract

The purpose of this study is to test experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction. The subjects of this research are Yamaha customers of PT. Roda Sakti Surya Megah as many as 100 people. Sampling in this study using accidental sampling. Data analysis technique used in this study is path analysis. Based on the analysis results, the coefficient of determination show by Adjusted R Square= 0.453 ;. This value indicates that there are any relations between experiential marketing, customer delight and customer confidence in customer satisfaction. Furthermore, based on the research results obtained also obtained the coefficient of determination between the variables experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction as big as Adjusted R Square = 0.462. This value shows that there is a significant influence between experiential marketing, customer delight, marketers' trust in customer behavior intentions through customer satisfaction. Keywords: experiential marketing, customer delight, customer trust, and customer behavioral intentions.
Akulturasi Islam dan Budaya Lokal dalam Tradisi Keagamaan Masyarakat Jawa Anisa Dia Indrianah; Rieke Silvi Setya Ananda; Risha Shofwatul Mala; Linda Amiro Fitriani; Natasya Islami Hanifia Putri; Muhammad Fahreza; Nur Fadila; Anggun Puspita; Mochammad Fariq Ghaliby; M. Erfan Muktasim B
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 4 (2026): Juli: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i4.2027

Abstract

The acculturation of Islam and local culture in Javanese society is a process of blending Islamic teachings and traditions that have developed over time without eliminating local cultural identity. This process occurs through the spread of Islam through a cultural approach, enabling society to accept Islamic teachings more openly. This study aims to examine the forms of acculturation of Islam and local culture in Javanese religious traditions and to understand the factors influencing this acculturation process. The study used a qualitative approach with a library research method. Data were obtained from various secondary sources, including scientific journals, books, academic articles, and previous research relevant to the theme of acculturation of Islam and local culture. Data collection was carried out through documentation, while data analysis used descriptive content analysis. The results of the study indicate that the acculturation of Islam and local culture occurs harmoniously in various aspects of community life, particularly in religious traditions such as Nyadran, selametan, tahlilan, and Sekaten. Acculturation is also evident in the arts and culture, such as wayang (wayang), gamelan, batik, and mosque architecture, which combine elements of Javanese culture with Islamic values. This process plays a role in strengthening the community's cultural identity and facilitating the spread of Islam without eliminating existing traditions. The implications of this research indicate that the acculturation of Islam and local culture is a crucial factor in shaping a harmonious, tolerant community, capable of maintaining a balance between religious values ​​and local cultural wisdom.
Co-Authors Anisa Dia Indrianah Chandra Kartika Linda Amiro Fitriani M. Erfan Muktasim B Mochammad Fariq Ghaliby Muhammad Fahreza Natasya Islami Hanifia Putri Nur Fadila Rieke Silvi Setya Ananda Risha Shofwatul Mala