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BIMBINGAN DAN PELATIHAN TENTANG ETIKA KOMUNIKASI PADA ANGGOTA PKK RW 01 KELURAHAN JATIMULYO KECAMATAN LOWOKWARU KOTA MALANG Mahmudatul Himma; Lilies Nur Ainie; Muhamad Muwidha; Yosi Afandi; Arni Utamaningsih
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan bimbingan dan pelatihan tentang Etika komunikasi kepada masyarakat khususnya kaum wanita yang terkelompok dalam kegiatan sosial kemasyarakatan khususnya kelompok PKK. Sesuai dengan tujuan dari organisasi ini adalah untuk memberikan pendidikan kesejahteraan keluarga dan masyarakat secara intensif agar para ibu-ibu sebagai pendidik paling pertama di keluarga dan anak- anaknya dirumah serta lingkungan masyarakat pada umumnya Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah dan tanya jawab, yaitu penyampaian materi tentang pentingnya etika komunikasi dan cara mengembangkannya. Selain ceramah juga dilakukan diskusi dan Tanya Jawab untuk memberikan kesempatan kepada peserta dalam memahami materi yang disampaikan. Hasil dari kegiatan ini adalah bahwa para peserta memperoleh wawasan dan pemahaman (kognisi) tentang pentingnya etika komunikasi serta cara mengembangkan diri khususnya dalam menghadapi perkembangan kehidupan di era teknologi ini, sehingga dapat menerapkan etika yang baik dalam berkomunikasi di kehidupan sehari-hari baik di lingkungan masyarakat maupun lingkungan bisnis, secara langsung maupun melaui media sosial serta mudah beradaptasi dengan perkembangan teknologi

BIMBINGAN DAN PELATIHAN TENTANG ETIKA KOMUNIKASI PADA ANGGOTA PKK RW 01 KELURAHAN JATIMULYO KECAMATAN LOWOKWARU KOTA MALANG Mahmudatul Himmah; Lilies Nur Ainie; Muhamad Muwidha; Yosi Afandi; Arni Utamaningsih
Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan bimbingan dan pelatihan tentang Etika komunikasi kepada masyarakat khususnya kaum wanita yang terkelompok dalam kegiatan sosial kemasyarakatan khususnya kelompok PKK. Sesuai dengan tujuan dari organisasi ini adalah untuk memberikan pendidikan kesejahteraan keluarga dan masyarakat secara intensif agar para ibu-ibu sebagai pendidik paling pertama di keluarga dan anak- anaknya dirumah serta lingkungan masyarakat pada umumnya Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah dan tanya jawab, yaitu penyampaian materi tentang pentingnya etika komunikasi dan cara mengembangkannya. Selain ceramah juga dilakukan diskusi dan Tanya Jawab untuk memberikan kesempatan kepada peserta dalam memahami materi yang disampaikan. Hasil dari kegiatan ini adalah bahwa para peserta memperoleh wawasan dan pemahaman (kognisi) tentang pentingnya etika komunikasi serta cara mengembangkan diri khususnya dalam menghadapi perkembangan kehidupan di era teknologi ini, sehingga dapat menerapkan etika yang baik dalam berkomunikasi di kehidupan sehari-hari baik di lingkungan masyarakat maupun lingkungan bisnis, secara langsung maupun melaui media sosial serta mudah beradaptasi dengan perkembangan teknologi

Planning for Drainage Development in Jakarta's Urban Settlements with The Concept of a Healthy City Chairul Muharis; Arni Utamaningsih
Return : Study of Management, Economic and Bussines Vol. 2 No. 11 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i11.177

The need for land use in Jakarta can be a factor causing the reduced function of infiltration and water flow, resulting in changes and problems in the drainage system. It is suspected that downstream areas such as Jakarta are unable to accommodate excess water, because there may be problems with the channels or drainage system. For this reason, it is necessary to plan a drainage system (drainage network) so that it can function optimally in accordance with Minimum Service Standards (SPM) to accommodate water flow discharge. which is normal, especially during the rainy season and there are high tides so that you don't experience inundation or flooding. This research aims to plan the construction of drainage that is optimal according to standards in Jakarta in order to raise public awareness of the importance of keeping the environment clean, not throwing garbage in the drainage canals and always keeping the drainage canals clean so that they can drain wastewater from settlements, rainwater and puddles smoothly.

THE INFLUENCE OF ADVERTISING AND PRODUCT DIVERSITY ON CONSUMER PURCHASE INTENTION OF AICE ICE CREAM PRODUCTS (on Students of State Polytechnic of Malang) Kharisma Lia Widia Tama; Arni Utamaningsih; Yosi Afandi
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42043

The increasingly intense business competitions demands companies are more creative in developing their business. Advertising and product diversity are key factors that companies must consider. Aice ice cream utilizes Instagram as its advertising platform, however from August to December 2024 there was a noticeable decline in both viewers and likes on its content, and its product diversity remains inferior compared to competitors. This study aims to examine and analyze the influence of advertising and product diversity on consumer purchase intention. This research employed a quantitative approach. The data collection method employed an online questionnaire distributed to 100 respondents, specifically students of State Polytechnic of Malang, utilizing simple random sampling techniques. The data were analyzed using multiple linear regression and hypothesis testing. The findings of the current study demonstrated that both advertising and product diversity had a positive and significant impact on purchase intention. Therefore, Aice should maintain and enhance the quality of its advertising and product diversity to further increase consumer purchase intention.

Pengaruh Social Media Marketing dan Customer Experience terhadap Kepuasan Pengunjung di Eco Active Park Kota Batu Rendi Bagus Setiawan; Arni Utamaningsih
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 5 (2026): september
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i5.12367

Abstract. Visitor satisfaction plays a crucial role in determining the success of a tourism destination. Satisfaction arises after comparing perceived performance with prior expectations. Such expectations do not emerge by coincidence, but rather can be shaped through Social Media Marketing. Companies need to pay close attention to the alignment between the expectations formed and the actual experience delivered, as this alignment is what ultimately creates satisfaction. Based on observations at Eco Active Park, there is a gap between the expectations shaped through social media and the actual experiences of visitors. Therefore, this study aims to analyze the influence of Social Media Marketing and Customer Experience on Visitor Satisfaction at Eco Active Park. A quantitative explanatory approach was employed, with data collected from 100 respondents determined through purposive sampling and analyzed using multiple linear regression. The results indicate that Social Media Marketing partially has a positive and significant effect on Visitor Satisfaction, and Customer Experience partially has a positive and significant effect on Visitor Satisfaction. Simultaneously, both variables significantly affect Visitor Satisfaction, with an R Square of 0.635, indicating that 63.5% of the variance in Visitor Satisfaction is explained by the two predictors. These findings confirm that Customer Experience contributes more dominantly than Social Media Marketing to visitor satisfaction. Eco Active Park is advised to maintain consistency between the expectations formed on social media and the real experience delivered on site, while continuing to strengthen interactive engagement with visitors. Keywords: Social Media Marketing; Customer Experience; Visitor Satisfaction; Eco Active Park; Educational Tourism. Abstrak. Kepuasan pengunjung berperan penting dalam menentukan keberhasilan suatu destinasi wisata. Kepuasan muncul setelah membandingkan kinerja yang dirasakan dengan harapan. Harapan tersebut tidak muncul secara kebetulan, melainkan dapat dibentuk melalui Social Media Marketing. Perusahaan perlu memperhatikan aspek kesesuaian antara harapan dengan pengalaman nyata, sehingga mampu menciptakan kepuasan. Berdasarkan pengamatan pada Eco Active Park terdapat kesenjangan antara harapan yang dibentuk melalui media sosial dengan pengalaman nyata pengunjung. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Customer Experience terhadap Kepuasan Pengunjung di Eco Active Park Kota Batu. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan 100 responden yang ditentukan melalui teknik purposive sampling dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Social Media Marketing secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung, serta Customer Experience secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap Kepuasan Pengunjung, dengan nilai R Square sebesar 0,635 yang berarti 63,5% variasi Kepuasan Pengunjung dijelaskan oleh kedua variabel bebas tersebut. Temuan ini menegaskan bahwa Customer Experience memberikan kontribusi yang lebih dominan dibandingkan Social Media Marketing terhadap kepuasan pengunjung. Eco Active Park disarankan untuk menjaga konsistensi antara harapan yang dibentuk di media sosial dengan pengalaman nyata di lapangan, sembari terus memperkuat interaksi dengan pengunjung. Kata Kunci: Social Media Marketing; Customer Experience; Kepuasan Pengunjung; Eco Active Park; Wisata Edukasi.

Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Mie Gacoan di Kota Malang Gigih Putranda; Sanita Dhakirah; Arni Utamaningsih
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sjh0xa65

In the digital era, social media has become an essential marketing tool for the Indonesian culinary industry, including Mie Gacoan, which utilizes Instagram to boost brand awareness and sales. Social media marketing and electronic word of mouth (e-WOM) strategies play a significant role in influencing consumer purchasing decisions by building trust and audience engagement. This study aims to analyze the influence of these two factors on consumer purchasing decisions at Mie Gacoan's Sukun branch in Malang City, an area with substantial market potential that remains underexplored. Using a quantitative approach with the variables Social Media Marketing, Electronic Word of Mouth, and Purchasing Decision, data were collected through an online questionnaire distributed to 100 respondents who are Mie Gacoan consumers, using nonprobability sampling with a purposive sampling technique, and analyzed through multiple linear regression and hypothesis testing. Descriptive analysis showed that respondents generally agreed with the questionnaire statements, and the classical assumption tests confirmed that the data met the required criteria. The coefficient of determination was 0.42 (42%), with the remaining 58% explained by other variables. The findings indicate that Social Media Marketing and Electronic Word of Mouth have both partial and simultaneous effects on Purchasing Decisions at Mie Gacoan's Sukun branch in Malang City. Therefore, Mie Gacoan's Sukun branch is advised to consider these two strategies as key components in attracting and retaining customers.

Pengaruh Social Media Marketing dan E-Wom Terhadap Keputusan Pembelian pada Dikichi di Kota Malang Miko Adetiya Saputra; Arni Utamaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mpkgzh79

This study aimed to examine and analyze the influence of Social Media Marketing and E-WOM on Purchase Decisions at Dikichi in Malang City, both partially and simultaneously. The background of this research was driven by the increasingly competitive fast food culinary industry in Malang City, where Dikichi, as a new brand, needed to leverage digital marketing strategies through social media and electronic word-of-mouth communication to encourage consumer purchase decisions.This research employed a quantitative approach using a survey method involving 100 respondents who are Instagram users, followers of Dikichi's official account, and Dikichi consumers in Malang City. The data analysis technique used was multiple linear regression analysis, processed with statistical software. The results showed that the Social Media Marketing variable (X1) and E-WOM variable (X2), both partially and simultaneously, have a positive and significant effect on Purchase Decisions at Dikichi ini Malang City. These findings indicate that the more optimal Dikichi Marketing activities on social media are, and the more positive opinions and reviews shared among consumers electronically, the greater consimers tendency to make a purchase. The implication of these findings it that Dikichi needs to continue strengthening the quality of its content and interaction on social media, as well as encouraging concumers to actively share positive reviews and recommendations, as an effort to sustain and enhance consumer purchase decision amid the intense competition in Malang City fast food culinary industry..

Pengaruh Social Media Marketing dan Influencer Marketing terhadap Brand Awareness di Eco Active Park Kota Batu Septina salma Indrayani; Arni Utamaningsih; Fullchis Nurtjahjani
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vsnhw158

The development of information and communication technology has driven changes in marketing strategies, including in the tourism sector. This study aims to examine the effect of social media marketing and influencer marketing on brand awareness at Eco Active Park Batu City. This study uses a quantitative explanatory approach with a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires distributed to visitors or potential visitors of Eco Active Park Batu City, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that social media marketing has a positive and significant effect on brand awareness with a t-count of 2.394 and a significance of 0.019. Influencer marketing also has a positive and significant effect on brand awareness with a t-count of 6.382 and a significance of 0.000. Simultaneously, social media marketing and influencer marketing have a significant effect on brand awareness with an F-count of 119.518 and a significance of 0.000, with a contribution of 71.1% as indicated by the R-square value. The findings indicate that the combination of effective social media management and promotional support from influencers is able to optimally increase public brand awareness of Eco Active Park Batu City.

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