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All Journal PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen
Mukhammad Kholid Mawardi
Brawijaya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A Multidimensional Model of Planned Behavior Theory and Its Prediction on Entrepreneurial Intention Mukhammad Kholid Mawardi; Sujarwoto Sujarwoto; Rindi Ardika Melsalasa Sahputri
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i2.011

Abstract

It is widely believed that entrepreneurial intention is a central concept within entrepreneurial education. Students who have entrepreneurial intentions tend to be self-employed and were not likely to be job seekers. Therefore, in the domain of entrepreneurial research, entrepreneurial intention is a critical issue in studying entrepreneurship.Objectives: The study examines the multidimensional model of theory of planned behavior and its prediction on entrepreneurial intention among university students. The premise of this theory is that individual attitude and behavior are complex processes in which multiple factors determine effectiveness. This study investigates whether this theory will be best described with a multidimensional construct or a single construct and how the relationship path of each dimension.Methodology: The study used a cross-sectional design. Data was distributed to 583 university students in the vocational program at Brawijaya University Indonesia. Data was analyzed using multi-group structural equation modeling in two steps: measurement model test and structural model test. The measurement model was used to test and validated the instrument at the latent variable level while Confirmatory Factor Analysis (CFA) was used to test the model.Finding: The study found entrepreneurial intention was established by a continuum construct: choice intention, commitment to entrepreneurship, and nascent entrepreneurship. Attitude toward entrepreneurship consists of two dimensions, affective and instrumental attitude. Perceived behavioral control comprises of self-efficacy and perceived controllability. Every dimension of entrepreneurial intention has a different relationship with the dimensions of attitude and perceived behavioral control with self-efficacy and affective attitude as the stronger predictor of entrepreneurial intention than instrumental attitude and perceived controllability. The association of choice intention on commitment and the effect of commitment on nascent entrepreneurship is larger among males rather than females.Conclusion: The study answered the necessity to conduct and test an empirical model of the multidimensional construct of planned behavior theory and entrepreneurship intention. By treating the model as multiple models, we proposed a new perspective of the best model that describes entrepreneurial behavior. Using structural equation modeling, this study reveals the different relationship paths of each dimension.
ECOSYTEM KEWIRAUSAHAAN DAN DAMPAKNYA PADA MINAT BERWIRAUSAHA Mukhammad Kholid Mawardi
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 2 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.091 KB) | DOI: 10.21776/ub.profit.2020.014.02.5

Abstract

One of the leverage of a country's competitiveness is the level of entrepreneurship. Universities are one of the institutions that contribute to the development of entrepreneurship, but there has been no consistent research results on how Universitiy can boost entrepreneurship. The creation of entrepreneurship ecosystem is one of the manifestation of Universities’ roles in improving entrepreneurship. Recent research involving 214 students in the Business Administration of Universitas Brawijaya aims to analysis the effects of entrepreneurship ecosystem on the entrepreneurial interest of students. By using multiple liner regression analysis, it was found that there is a simultaneous significant effect of all the variables of entrepreneurship ecosystem;  cultural variable, material variable and social variable on  entrepreneurship interest and partially, only the cultural variable (X1) and variable material (X3) that have a significant influence on the intention of entrepreneurial (Y) and the not significan between the social variables (X2) and intention entrepreneurial (Y). 
INOVASI MODEL BISNIS UKM DITINJAU DARI BERBAGAI PERSPEKTIF Yuda Fauzan; Mukhammad Kholid Mawardi; Mohammad Iqbal
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.38 KB) | DOI: 10.21776/ub.profit.2021.015.01.5

Abstract

The purpose of this paper is to focus on a discussion that discusses Business Model Innovation. Based on preliminary research, the authors develop a proposition whereby the application of BMI in SMEs can be viewed from the degree, typology, and drivers. This paper examines the research published either experimentally, empirically, or conceptually with the theme of Business Model Innovation. The research was obtained from several journal portals such as Emerald Insight, Elsevier, and Research Gate for later criticized. This paper discovers BMI research which is still limited to the realm of large companies as its object, while in the realm of SMEs it is still rarely done. Meanwhile, BMI research at the SME level is expected to be able to boost the performance of SMEs in conducting their business, so that it becomes more structured and can compete in a wider realm. This paper discusses that future research can analyze aspects of innovation, innovation typologies, and factors driving innovation, and further research is expected to add other aspects that might emerge the next day that discuss the context of SMEs in Indonesia.
The Gamification Influence as Marketing Medium on Intrinsic Motivation, Positive Emotion, Customer Engagement and Repurchase Intention H Muhammad Husnul Habib; Kadarisman Hidayat; Mukhammad Kholid Mawardi
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.9

Abstract

Since its launch, PT Tokopedia has been one of Indonesia's digital marketplaces that have rapidly expanded with its Gamification reward technique to promote sales. The researchers intend to measure the gamification method carried out by Tokopedia to its customers. This study aims to investigate the impact of Gamification on intrinsic motivation, positive emotion, and customer engagement. This study also examines the effect of Positive Emotion on the Repurchase Intention variable and the Gamification effect on the Repurchase Intention variable. This study employed descriptive-quantitative explanatory research as the research design and Self-determination theory as the framework of this research. The population in this study were Indonesian citizens with a minimum age of 17 years. Two hundred thirty respondents were collected as the sample through E-Questionnaires distributions. The structural Equation Model using the Variances Based SEM approach, well-known as Partial Least Square (PLS) framework, is employed in this study. The results reveal that Gamification has a positive and significant effect on intrinsic motivation, positive emotions, customer engagement, and repurchase intention.
Co-Authors H Muhammad Husnul Habib Kadarisman Hidayat Mohammad Iqbal Rindi Ardika Melsalasa Sahputri Sujarwoto Sujarwoto, Sujarwoto Yuda Fauzan