Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal AkMen JURNAL ILMIAH International Journal of Business, Law, and Education Benefit : Journal of Bussiness, Economics, and Finance JIMEK
Ahmad Musseng
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH KEPUASAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI KANTOR SEKERTARIAT KOTA MAKASSAR Ahmad Musseng
AkMen JURNAL ILMIAH Vol 10 No 4 (2013): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is aimed to analyze the influence of work satisfaction, and oganizational culture toward the employees’ performance at Office of the Secretariat of Makassar City and to find out the dominant factors that mostly influence the performance of the employees. The respondents of this research are te employees of Office of the Secretariat of Makassar City. The samples are taken by using Slovin Formula. There were 77 samples selected from 328 populations. The data analysis was carried out with multiple regression analysis. The result show that work satisfaction, and oganizational culture toward the employesss performance. The most dominant factor which influences the employees performance work satisfaction.
Strategi Manajerial Dalam Menghadapi Ketidakpastian Ekonomi : Studi Pada Industri Perbankan Musseng, Ahmad; Daryanti, Daryanti; Asriyana, Asriyana
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1227

Abstract

This research analyzes the managerial strategies of banks in Makassar in facing economic uncertainty with qualitative approach and case study design on five representative banks. The research was conducted in five stages: preparation, data collection through interviews, observation, and documentation study, data analysis using thematic techniques and local economic contextual analysis, and validation of findings through triangulation of sources and methods. The results show that banks in Makassar adopt adaptive strategies, focusing on strengthening internal management (organizational restructuring, human resource development, and technology-based control systems) and external collaboration (partnerships with fintech, research institutions, and educational institutions). Strategic differences between nationalbanks that are more flexible to local markets and multinational banks that excel in integrated systems and structured risk management were also found. The findings result in a contextualized managerial strategy model and practical recommendations for risk management and service innovation in the banking sector.
Strategi Manajerial dalam Menghadapi Ketidakpastian Ekonomi: (Studi pada Industri Perbankan) Ahmad Musseng; Daryanti Daryanti; Asriyana Asriyana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6034

Abstract

This research analyzes the managerial strategies of banks in Makassar in facing economic uncertainty with qualitative approach and case study design on five representative banks. The research was conducted in five stages: preparation, data collection through interviews, observation, and documentation study, data analysis using thematic techniques and local economic contextual analysis, and validation of findings through triangulation of sources and methods. The results show that banks in Makassar adopt adaptive strategies, focusing on strengthening internal management (organizational restructuring, human resource development, and technology-based control systems) and external collaboration (partnerships with fintech, research institutions, and educational institutions). Strategic differences between nationalbanks that are more flexible to local markets and multinational banks that excel in integrated systems and structured risk management were also found. The findings result in a contextualized managerial strategy model and practical recommendations for risk management and service innovation in the banking sector.
The Effect of Implementation of the Modern Tax Administration System on Taxpayer Compliance of Free Workers at the Makassar Tax Office Musseng, Ahmad; Hasanuddin, Rusdia; Umar, Rahmawati
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.177

Abstract

This study aims to determine the effect of implementing a modern tax administration system on the compliance of independent worker taxpayers at the Tax office in Makassar. This research used qualitative research methods. Qualitative research is conducted naturally, and the data collected is generally qualitative. This study used data collection techniques through literature review, interviews, and documentation. The results showed that there was an effect of the implementation of the modern tax administration system on taxpayer compliance. The current tax administration system includes (1) organizational structure modernization, (2) organizational procedure modernization, (3) organizational strategy modernization, and (4) organizational culture modernization. This simultaneously and partially affects taxpayer compliance within the Tax Service Office. Placement of employees done by their capacity, capability, reorganization, regeneration, training, and self-capacity development programs. This is done to increase the competence of employees of the Directorate General of Taxes in providing services to taxpayers to improve taxpayer compliance.
Marketing Strategy Transformation In The Social Media Era: A Case Study Of Micro, Small, And Medium Enterprises (MSMEs) Jusman, Ikhsan Amar; Musseng, Ahmad; Subuhadi , Subuhadi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 3 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i3.1542

Abstract

Perkembangan teknologi digital telah membawa perubahan besar terhadap strategi pemasaran, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang menjadi tulang punggung perekonomian Indonesia. Penelitian ini bertujuan untuk menganalisis proses transformasi strategi pemasaran UMKM di era media sosial, mengidentifikasi strategi yang diterapkan, serta memahami tantangan dan dampak yang muncul dari perubahan tersebut. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus, di mana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap beberapa pelaku UMKM yang aktif menggunakan platform media sosial seperti Instagram, Facebook, dan TikTok. Hasil penelitian menunjukkan bahwa transformasi strategi pemasaran UMKM tidak hanya mencakup peralihan dari metode konvensional ke digital, tetapi juga perubahan pola pikir dalam membangun hubungan dengan pelanggan secara interaktif dan berkelanjutan. Media sosial berperan penting dalam meningkatkan brand awareness, memperluas jangkauan pasar, serta mendorong pertumbuhan penjualan melalui strategi content marketing, storytelling, dan engagement digital. Meskipun demikian, pelaku UMKM masih menghadapi berbagai kendala seperti keterbatasan literasi digital, kemampuan teknis, dan kesulitan dalam mengukur efektivitas promosi online. Secara teoritis, penelitian ini memperkuat Teori Relationship Marketing, Technology Acceptance Model (TAM), dan Diffusion of Innovation Theory yang menjelaskan bahwa penerimaan teknologi berpengaruh terhadap perilaku pemasaran dan hubungan pelanggan. Secara praktis, hasil penelitian ini memberikan kontribusi dalam pengembangan strategi pemasaran digital yang adaptif, kreatif, dan berorientasi pada pelanggan. Dengan demikian, transformasi strategi pemasaran melalui media sosial menjadi faktor kunci dalam meningkatkan daya saing dan keberlanjutan UMKM di era ekonomi digital.
Co-Authors Asriyana, . DARYANTI DARYANTI Hasanuddin, Rusdia Indradewa, Rhian Jusman, Ikhsan Amar Subuhadi , Subuhadi Umar, Rahmawati