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All Journal Jurnal Hukum Adigama Manajemen Kreatif Jurnal Jurnal Manajemen Dan Bisnis Ekonomi TEKNOSIA International Journal of Economics and Management Research
Ariawan Ariawan
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Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Transportation

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Pada Pakaian Second Di Thrifty Culture Gorontalo Ariawan Ariawan; Rosmina Hiola; Ni Kadek Ebiyanti
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 1 (2024): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i1.1103

Abstract

The purpose of this study is to determine the impact of the influence of product quality and price both simultaneously and partially on consumer buying interest (Y). The analytical method used is path analysis or path analysis. Based on the results of this study, the first hypothesis proposed says that product quality (X1), price (X2) simultaneously have a significant effect on consumer buying interest (Y). With a coefficient of determination (R Square) of 0,745 (74,5%). The results for the F-count test have shown results with a value of 142,026 while the F-table is 3,089 and the probability sig is 0,000 < probability α = 0,05. The second hypothesis is that product quality (X1) has a significant effect on consumer buying interest (Y). Probability value alpha (α) (0,005 <0,05). Meanwhile, the t-count value is greater than the t-table value (2,897 > 1,984). The third hypothesis is that price (X2) has a significant effect on consumer buying interest (Y). Probability value alpha (α) (0,000 <0,05). Meanwhile, the t-count value is greater than the t-table value (4,338 > 1,984). Research has found that price dominates a significant influence on consumer buying interest, so that companies are more able to maintain prices, by increasing product quality.
Co-Authors Aksses Patrick Boike Pane Aufa Mubarok Eddy Silamat Felix Pranoto Jenny Lim Muh Fakhrul Kamal MUHAMMAD TAUFIK Ni Kadek Ebiyanti Reny Agustini Rosmina Hiola Sri Dewi Yusuf Syamsu Rijal Triwulandari Nehru Putri Yusuf Yusuf