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All Journal Jurnal Ilmu Ternak Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Master Pariwisata (JUMPA)
Siti Azizah
Fakultas Peternakan Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Veterinary Other

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Pengaruh citra merek (brand image) terhadap loyalitas konsumen bakso bakar Pak Man Kota Malang Qauman Nur Syoalehat; Siti Azizah; Anie Eka Kusumastuti
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 26, No 3 (2016)
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2016.026.03.04

Abstract

This research was conducted in Bakso Bakar Pak Man from 7th March to 5th April 2016 through a survey method guided by a structured questionnaire. The respondents were selected using accidental sampling technique. The multiple linear regression analysis was used to analyse the data. The results showed that the characteristics of consumer were dominated by female students aged from 17-22 years old, lived in Malang and had monthly income > IDR. 2,000,000. Mostly, they got information about Bakso Bakar Pak Man from their families and friends. The brand image variables (corporate image, user image and product image) simultaneously influenced the consumers’ loyality of “bakso bakar Pak Man”. It can be concluded that brand image variable which consisted of corporate image, user image and product image had a  positive influence to the consumers’ loyality of Bakso Bakar Pak Man. The most influential variable to “bakso bakar Pak Man”consumer’s loyality was corporate image. It is recommended to “bakso bakar Pak Man” to maintain their service quality and product variant for increasing the consumer’s interest and be acquainted with other media. The employee performance, product quality and facilities have to be improved in order to maintain the positive brand image of Bakso Bakar Pak Man. Keywords: corporate image, user image, product image, consumer loyality
PERSEPSI PENGUNJUNG TERHADAP AGROWISATA SAPI PERAH NUSA PELANGI DI KABUPATEN MALANG Ahmad Ridwan; Siti Azizah; Anie Eka Kusumastuti
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p03

Abstract

Research was conducted at Nusa Pelangi Dairy Agrotour- ism, Gubugklakah Village, Poncokusumo District, Malang Regency, starting from September 20th to October 31st, 2017. The purpose of this research were to identify profile, tourist characteristics, and tourist perception of Nusa Pelangi Dairy Agrotourism. Respondents were tourists who visited Nusa Pelangi Dairy Agrotourism with the age was more than 12 years old. The research used survey methode and analyzed by statistic descriptive and explorative descriptive. Data analysis showed that perception index of convenience and impression variable was 75,92 (high), perception index of sociability vari- able was 80,90 (high), perception index of use of facilities vari- able was 76,00 (high), perception index of access and linkage variable was 78,53 (high). It can be concluded that Nusa Pelan- gi Dairy Agroturism was a tourist attraction that located in Gubugklakah Tourist Village, Poncokusumo District, Malang Regency with temperature was 20 to 22oC, so it was suitable for dairy agrotourism development. The tourist caracteristics at Nusa Pelangi Dairy Agrotourism age ranging from 12th-21st years old, generally as student, and lived in Malang Regency. Overall tourist had good perception towards Nusa Pelangi Dairy Agroturism.
Motivasi Usaha Pemilik Usaha Sate Klatak di Kecamatan Pleret Kabupaten Bantul Muhammad Sayid Jabbar Surendra; Anie Eka Kusumastuti; Siti Azizah
Jurnal Ilmu Ternak Vol 22, No 2 (2022)
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jit.v22i2.40544

Abstract

Tujuan penelitian ini adalah untuk mengetahui motivasi usaha pemilik usaha sate klatak yang berada di Kecamatan Pleret Kabupaten Bantul. Penelitian dilakukan pada bulan Mei hingga Juni 2021. Aspek Motivasi usaha yang diamati dalam penelitian ini mengambil dasar dari teori McClelland mencakup kebutuhan berprestasi (need of Achievement), kebutuhan berkuasa (need of Power), dan kebutuhan afiliasi (need of Affiliation). Metode penelitian yang digunakan adalah metode penelitian deskriptif kualitatif dengan studi kasus. Data diambil dengan cara observasi partisipasi, wawancara secara mendalam (indepth-interview) dan dokumentasi. Dua orang informan kunci (key informan), yaitu pemilik usaha sate klatak Pak Pong dan sate klatak Kang Dayat dipilih sebagai sampel penelitian dengan menggunakan metode purposive sampling. Berdasarkan hasil penelitian yang dilakukan terhadap dua orang informan kunci menunjukkan bahwa kebutuhan motivasi yang lebih dominan yang mendorong seseorang menjadi pemilik usaha sate klatak adalah kebutuhan berprestasi. Kebutuhan berprestasi yang dimaksud yaitu faktor mencari nafkan dan adanya keinginan menjadi mandiri. Hal ini didukung oleh adanya lingkungan keluarga yang juga memiliki usaha serupa sehingga memudahkan dan mensukseskan mereka dalam melakukan usahanya.
Co-Authors Ahmad Ridwan Kusumastuti, Anie Eka Muhammad Sayid Jabbar Surendra Qauman Nur Syoalehat