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All Journal Jurnal Bisnis dan Ekonomi Jurnal Sinergi SEIKO : Journal of Management & Business Journal on Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Populer: Jurnal Penelitian Mahasiswa INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Indonesian Journal of Economics, Business, Accounting, and Management
Muchsin Muthohar
Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JER

 1 
The Effect of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty on the Traveloka Application Reynaldo bimantaka; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.649

Abstract

Customer loyalty is a form of positive relationship that comes from the quality of service and the brand image of the manufacturer to give rise to consumer satisfaction. This study aims to identify the effect of service quality, brand image, and customer satisfaction on customer loyalty at Traveloka. This study used a non-probability convenience sampling technique in sampling. Primary data collected in this study amounted to 250 respondents. The statistical analysis technique used in this study is Structural Equation Modelling (SEM) with SmartPLS version 3.2.9 software. The results of the data analysis show that service quality has a positive and significant influence on brand image, customer satisfaction, and customer loyalty. Brand image has a positive and significant influence on customer satisfaction and loyalty, as well as customer satisfaction which has a positive and significant influence on customer loyalty.
The Effect of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty in Go Food Services Azeem Athallah Malik; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.650

Abstract

Customer loyalty is a major factor for success in doing business, customer loyalty in doing business is influenced by service quality, brand image, and consumer satisfaction. This study aims to identify the effect of service quality, brand image, and customer satisfaction on customer loyalty at Go Food. This study used a non-probability convenience sampling technique in sampling. Primary data collected in this study amounted to 250 respondents. The statistical analysis technique used in this study is Structural Equation Modelling (SEM) with Smart PLS version 3.2.9 software. The results of the data analysis show that service quality has a positive and significant influence on brand image, customer satisfaction, and customer loyalty. Brand image has a positive and significant influence on customer satisfaction and loyalty, as well as customer satisfaction which has a positive and significant influence on customer loyalty.
The Effect of Islamic Marketing Mix Strategy on Purchasing Decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta Rafi Evan Adi Hartawan; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.654

Abstract

This study aims to identify the effect of Islamic marketing mix (7p) on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta. This study uses a non-probability purposive sampling technique in collecting sample data. Primary data collected in this study amounted to 250 respondents. Then this study used statistical analysis techniques Structural Equation Modelling (SEM) with Smar tPLS software version 3.2.9. The results of the data analysis show that several factors of the Islamic marketing mix variable (7p), namely price, people, place, promotion, and process, have a positive and significant influence on purchasing decisions. Meanwhile, products and physical evidence do not have a positive and significant influence on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta.
The Effect of CSR and Consumer Satisfaction on Customer Loyalty and Customer Trust in Sharia Banks Alvianto Putra Ardiansyah; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.668

Abstract

Corporate Social Responsibility which is a social responsibility to the community and Customer Satisfaction in achieving its goals, one of which is consumer loyalty or Customer Loyalty which is influenced by Customer Trust based on the Theory of Sustainability on Marketing That is when companies maintain their consumer status in the business world. The purpose of this study was to determine the effect of the relationship between hypotheses on the services provided from banking companies from previous research gaps. The object of research focuses on banking companies with the subject of all customers of Bank Syariah Indonesia. This study used Structural Equation Modeling (SEM) with 220 respondents who were distributed through questionnaires. Test drive with IBM SPSS 22 program. The results of this study show Corporate Social Responsibility to Customer Loyalty directly or mediated by Customer Trust, as well as Customer Satisfaction which has a positive influence on Customer Loyalty directly or mediated by Customer Trust.
Co-Authors Alvianto Putra Ardiansyah Amin Ramadhan Triatmaja Ashari, Salma Putri Azeem Athallah Malik Hera Hayuda Pradani Ichsan Rizal Iman Setiahutama, Hanung Josrizaul Afandi Makadina, Frendy Delba Muhammad Rifan Jungki Dausat Rafi Evan Adi Hartawan Rama Rama Reynaldo bimantaka Rudianto, Muhammad Wildan Yuha Asa Shelvina Putri Danisa