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All Journal Journal on Education Management Studies and Entrepreneurship Journal (MSEJ)
Rama Rama
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Education

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Pengaruh Kepercayaan, Kemudahan Penggunaan dan Kepuasan Berbelanja Online terhadap Minat Membeli Kembali Konsumen (Studi pada Pengguna Shopee di Indonesia) Rama Rama; Muchsin Muthohar
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2374

Abstract

This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.
Pengaruh Green Innovation, Green Product Knowledge dan Environmental Concerns Terhadap Green Purchase Intentions Rama Rama; Anas Hidayat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9114

Abstract

Penelitian ini bertujuan untuk menguji pengaruh green innovation, green product knowledge, dan environmental concerns terhadap green purchase intention konsumen di Indonesia. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 4. Teknik pengambilan sampel dilakukan dengan metode purposive sampling dengan jumlah responden sebanyak 200 orang yang merupakan mahasiswa di Indonesia. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan Google Form. Hasil penelitian menunjukkan bahwa green innovation, green product knowledge, dan environmental concerns memiliki pengaruh positif dan signifikan terhadap green purchase intention. Selain itu, penelitian ini juga menemukan bahwa green product knowledge dan green innovation berpengaruh positif terhadap environmental concerns, yang selanjutnya memperkuat minat beli hijau konsumen.
Co-Authors Anas Hidayat, Anas Muchsin Muthohar