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All Journal Jurnal Bisnis dan Ekonomi Jurnal Sinergi SEIKO : Journal of Management & Business Journal on Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Populer: Jurnal Penelitian Mahasiswa INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Indonesian Journal of Economics, Business, Accounting, and Management
Muchsin Muthohar
Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Sikap Patuh Hukum, Sikap terhadap Legalitas Pembelian, dan Kinerja Produk terhadap Minat untuk Membeli CD Bajakan Bermerek Yazid, Muchsin Muthohar
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 2 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i2.3815

Abstract

‘The reasoned-action theory’ states that consumer behavior may reflex either individual attitude towards behavior and individual behavior concerning subjective norms. This research is aim to identify the influence of law conformity, attitude towards purchase legality, and the performance of pirated compact disk (CD) product on the consumers’ intention to buy pirated-branded CD. As many as 500 respondents were taken from five universities in Yogyakarta by quota-convenience sampling method. Regression analysis shows that those three variables simultaneously affect the dependent variables. Its individual affect, however, is different. Law conformity, and attitude towards purchase legality do not affect the dependent variable, meanwhile the performance of CD affect it. Paying attention on the level consumption status of responden, it is found that price and availabity of CD is more important than prestige. In addition, demographic analysis shows that consumption status, group, tradition, and religion do not affect the motivation on purcahsing CD.Keywords: behavior, attitude, subjective norm, pirated-branded CD
PENGARUH ENDORSER ULAMA TERHADAP SIKAP DAN MINAT BELI KONSUMEN Muchsin Muthohar; Amin Ramadhan Triatmaja
Jurnal Bisnis dan Ekonomi Vol 20 No 1 (2013): vol. 20 No. 1 EDISI Maret 2013
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.11 KB)

Abstract

The purpose of this research is to explain the influence of Islamic preacher toward attitude and consumers’ purchase intention as well as to find out of what dominant factor that influence consumer attitude and consumers purchase intention. Primary data were collected from 300 respondents using area random accidental sampling from kabupaten Sleman, kabupaten Bantul dan Kota Yogyakarta. Research findings show that all characteristics of Islamic preacher endorser as an independent variables (physical attractiveness, credibility source, congruency and trustworthiness) being observed partially and simultaneously significantly influence toward consumer attitude and consumers purchase intention. There is an interesting finding in this research that consumers purchase intention is more influenced by product benefit than Islamic preacher as an endorser. This finding indicates those respondents are rationale consumers. Key words: islamic preacher endorser, consumers attitude, consumers purchse intention
The Influence of Social Media Marketing on Purchase Intention and Brand Loyalty (Study on the Batik Fashion Customer in Pekalongan) Hera Hayuda Pradani; Muchsin Muthohar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6190

Abstract

This study examines the effect of brand trust, brand community, brand awareness, interaction, and emotional attachment on purchase intention and brand loyalty in the batik fashion industry in Pekalongan city. This study uses the purposive sampling technique. The primary data were collected from 240 respondents. This research uses Structural Equation Modeling (SEM) with SmartPLS software version 3.2.9 as a statistical analysis technique. The data analysis results indicate that brand trust, interaction, and emotional attachment positively and significantly influence purchase intention. In addition, purchase intention positively and significantly affects brand loyalty. However, brand community and brand awareness did not affect purchase intention.
Pengaruh Kepercayaan, Kemudahan Penggunaan dan Kepuasan Berbelanja Online terhadap Minat Membeli Kembali Konsumen (Studi pada Pengguna Shopee di Indonesia) Rama Rama; Muchsin Muthohar
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2374

Abstract

This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.
Pengaruh Dimensi Kredibilitas Influencer: Attractiveness, Trustworthiness Dan Expertise Terhadap Niat Membeli Pada Produk "Safi-Skincare" Muhammad Rifan Jungki Dausat; Muchsin Muthohar
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.205

Abstract

This study aims to identify the influence of credibility dimensions (attractiveness, trustworthiness and expertise) of influencers on intention to buy on "Safi-Skincare" products. The type of data used is primary data, which refers to information obtained directly from research subjects through measurement tools or data collection methods. In this study, we obtained data by circulating questionnaires to 250 respondents aged 16 to 35 years, and then this data was analyzed using Statistical Package for the Social Sciences (SPSS) software. The results of this research analysis show that there is a positive and significant influence between the dimensions of credibility (attractiveness and expertise) of an influencer on purchase intention, except for the dimension of trust in influencer credibility. There is a positive and significant influence between the dimensions of credibility (attractiveness, trustworthiness and expertise) of an influencer on online customer engagement. There is a positive and significant influence between online customer engagement and purchase intention. This research has the potential to be expanded to present greater variation and increase the validity of existing theories. This can be achieved through the development of research objects, increasing the number of respondents, more in-depth research on various aspects of influencer credibility dimensions, as well as more detailed research on the influence of influencer credibility.
The Effect of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty on the Traveloka Application Reynaldo bimantaka; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.649

Abstract

Customer loyalty is a form of positive relationship that comes from the quality of service and the brand image of the manufacturer to give rise to consumer satisfaction. This study aims to identify the effect of service quality, brand image, and customer satisfaction on customer loyalty at Traveloka. This study used a non-probability convenience sampling technique in sampling. Primary data collected in this study amounted to 250 respondents. The statistical analysis technique used in this study is Structural Equation Modelling (SEM) with SmartPLS version 3.2.9 software. The results of the data analysis show that service quality has a positive and significant influence on brand image, customer satisfaction, and customer loyalty. Brand image has a positive and significant influence on customer satisfaction and loyalty, as well as customer satisfaction which has a positive and significant influence on customer loyalty.
The Effect of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty in Go Food Services Azeem Athallah Malik; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.650

Abstract

Customer loyalty is a major factor for success in doing business, customer loyalty in doing business is influenced by service quality, brand image, and consumer satisfaction. This study aims to identify the effect of service quality, brand image, and customer satisfaction on customer loyalty at Go Food. This study used a non-probability convenience sampling technique in sampling. Primary data collected in this study amounted to 250 respondents. The statistical analysis technique used in this study is Structural Equation Modelling (SEM) with Smart PLS version 3.2.9 software. The results of the data analysis show that service quality has a positive and significant influence on brand image, customer satisfaction, and customer loyalty. Brand image has a positive and significant influence on customer satisfaction and loyalty, as well as customer satisfaction which has a positive and significant influence on customer loyalty.
The Effect of Islamic Marketing Mix Strategy on Purchasing Decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta Rafi Evan Adi Hartawan; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.654

Abstract

This study aims to identify the effect of Islamic marketing mix (7p) on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta. This study uses a non-probability purposive sampling technique in collecting sample data. Primary data collected in this study amounted to 250 respondents. Then this study used statistical analysis techniques Structural Equation Modelling (SEM) with Smar tPLS software version 3.2.9. The results of the data analysis show that several factors of the Islamic marketing mix variable (7p), namely price, people, place, promotion, and process, have a positive and significant influence on purchasing decisions. Meanwhile, products and physical evidence do not have a positive and significant influence on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta.
The Effect of CSR and Consumer Satisfaction on Customer Loyalty and Customer Trust in Sharia Banks Alvianto Putra Ardiansyah; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.668

Abstract

Corporate Social Responsibility which is a social responsibility to the community and Customer Satisfaction in achieving its goals, one of which is consumer loyalty or Customer Loyalty which is influenced by Customer Trust based on the Theory of Sustainability on Marketing That is when companies maintain their consumer status in the business world. The purpose of this study was to determine the effect of the relationship between hypotheses on the services provided from banking companies from previous research gaps. The object of research focuses on banking companies with the subject of all customers of Bank Syariah Indonesia. This study used Structural Equation Modeling (SEM) with 220 respondents who were distributed through questionnaires. Test drive with IBM SPSS 22 program. The results of this study show Corporate Social Responsibility to Customer Loyalty directly or mediated by Customer Trust, as well as Customer Satisfaction which has a positive influence on Customer Loyalty directly or mediated by Customer Trust.
Analisis Strategi Customer Relationship Management untuk Meningkatkan Loyalitas Pelanggan dalam Pembelian Suku Cadang Pada PT Trakindo Utama Cabang BSD Shelvina Putri Danisa; Muchsin Muthohar
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.269

Abstract

Intense competition within the industrial sector drives companies to be more proactive in creating and continually designing strategies to maintain their position in the market. Companies that have customer relationship strategies can enhance customer loyalty, which in turn optimizes the long-term profitability of the company. Through this strategy, relationships with customers can be strengthened, and existing customers can be retained. The strategy is also implemented by one of the heavy equipment companies in Indonesia, namely PT Trakindo Utama Branch BSD, to effectively address customer complaints so that customers feel comfortable again despite their previous dissatisfaction with the services provided. This research aims to determine whether the implementation of customer relationship management strategies carried out by PT Trakindo Utama's BSD Branch can effectively enhance customer relationships, retain customers, and increase loyalty. The methodology used in this research is a qualitative approach, involving data collection techniques such as observation and interviews with employees of PT Trakindo Utama Branch BSD in the Sales division and the Parts Counter sub-division who have direct and intensive communication with customers, as well documentation. Therefore, the data obtained are accurate and based on sources within the company relevant to the research. Through observations and interviews, it can be seen that the customer relationship management strategies implemented by the company have been effective in improving and maintaining customer relationships and increasing customer loyalty by offering loyalty programs, such as excellent and solution-oriented services, providing incentives, annual contracts, membership rewards, and conducting evaluations based on customer assessments.
Co-Authors Alvianto Putra Ardiansyah Amin Ramadhan Triatmaja Ashari, Salma Putri Azeem Athallah Malik Hera Hayuda Pradani Ichsan Rizal Iman Setiahutama, Hanung Josrizaul Afandi Makadina, Frendy Delba Muhammad Rifan Jungki Dausat Rafi Evan Adi Hartawan Rama Rama Reynaldo bimantaka Rudianto, Muhammad Wildan Yuha Asa Shelvina Putri Danisa