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All Journal Jurnal Master Pariwisata (JUMPA)
Natasha Erinda Putri Moniaga
Fakultas Pariwisata Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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BRAND “BALI SHANTI” PADA MEDIA PROMOSI PARIWISATA PEMERINTAH INDONESIA DI PARIS Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p01

Abstract

This study examines promotional print media on Bali in form of pamphlet and folder made by the Embassy of the Republic of Indonesia to Paris and the Ministry of Tourism and Creative Economy of the Republic of Indonesia.The aims were to recognize the messages conveyed by both medias and whether the meaning of Bali’s branding, Bali Shanti (Bali Peace), could be delivered or not. The method used in this research were discourse analysis with semiotical approach, and Barthes’s semiotics theory was used as primary theory. The message of Bali Shanti brand is about peace and harmony, since this brand was created to restore the image of the island of Gods after the Bali Bombing in 2002 and 2005. After the analysis, it was found that the pamphlet conveyed to the readers that Bali is a peaceful island with unique culture based on Balinese Hindu religion, thus, this media could transmit the message of Bali Shanti.Meanwhile, the folder expressed Bali as an island with lots of beautiful nature destinations and has exceptional culture, but the message of Bali Shanti brand could not be delivered to the audience.
Perkembangan dan Interaksi Modal Ekspatriat Berbasis Tourism Area Life Cycle di Ubud Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p16

Abstract

The expatriates in Ubud have played an important role in the development of Balinese tourism since the early 20th century and their influence continues today. This study aims to examine the development, dynamics and interactions of capitals between expatriates, society and local elites by adapting the Tourism Area Life Cycle (TALC) model, combined with Bourdieu’s capital theory and Homan’s social exchange theory as an analytical tool. This qualitative research uses critical phenomenological analysis based on action research, with data collection methods in the form of participatory observation, in-depth interviews and documentation studies, with research locus in Ubud and its surroundings. This research is intended to assist stakeholders, practitioners and tourism academics in uncovering the development and interaction of expatriate capital that occurs in the realm of Ubud based on the life cycle of tourism destinations. This research reveals that by adapting the TALC model, currently the development of Ubud tourism is at a consolidation stage, and the interaction of capitals (economic capital, cultural capital, symbolic capital and social capital) is becoming tighter and more complex. In all these processes, the symbiosis of mutualism is more dominant, although in some cases there are still practices of marginalization and hegemony which are measured based on ownership of capital. Keywords: expatriate, development, capital, tourism area life cycle
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada Destinasi Wisata Kuliner di Kota Denpasar Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p19

Abstract

Pesatnya pertumbuhan destinasi wisata kuliner di kota Denpasar, memberikan banyak alternatif pilihan bagi para calon konsumen. Di sisi lain, hal ini membuat tingkat persaingan usaha kuliner menjadi semakin ketat dan berbagai upaya dilakukan oleh para pengusaha kuliner untuk merebut hati konsumen mereka. Salah satu strategi yang dilakukan adalah pemasaran melalui media sosial atau social media marketing (SMM). Penelitian ini bertujuan untuk menganalisa pengaruh SMM terhadap keputusan pembelian konsumen pada destinasi wisata kuliner Kota Denpasar, menggunakan jenis penelitian explanatory yang berbasis pada pendekatan metode campuran (mix method) kuantitatif dan kualitatif, menggunakan lima variabel independen, yakni Content Creation (X1), Content Sharing (X2), Connecting (X3), Community Building (X4), dan sebuah variabel dependen, yakni Keputusan Pembelian (Y). Penelitian ini menggunakan teknik mix method, metode pengumpulan data melalui survei dan penyebaran kuisioner online pada destinasi wisata kuliner populer di kota Denpasar sebagai lokus utama, mewakili populasi di empat kecamatan, yakni Denpasar Utara, Denpasar Timur, Denpasar Selatan dan Denpasar Barat pada periode satu tahun penelitian, serta dilengkapi dengan observasi dan wawancara mendalam kepada informan kunci. Teknik analisis data menggunakan analisis regresi logistik, kemudian analisis deskriptif digunakan untuk menjelaskan makna-makna yang terkandung di dalamnya. Penelitian ini bermanfaat untuk membantu para pengusaha wisata kuliner, pemangku kepentingan, praktisi dan akademisi pariwisata dalam mengungkap pengaruh SMM terhadap keputusan pembelian konsumen, dan bermuara pada penyusunan strategi pemasaran yang tepat untuk memenangkan persaingan. Keywords: wisata kuliner, social media marketing, keputusan pembelian.
Co-Authors Nararya Narottama