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Strategi Diversifikasi Produk Wisata untuk Menarik Minat Kunjungan Wisatawan di Desa Celuk, Kabupaten Gianyar Destin, Zilvany; Narottama, Nararya
JURNAL DESTINASI PARIWISATA Vol 8 No 1 (2020): VOL 8, NO 1 (2020): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Celuk Village located in Sukawati, Gianyar, Bali. This village has natural and cultural potencies which can be developed into tourism attractions. For many decades, Celuk is internationally recognized for its silver crafts industries. Unfortunately, since 1998 the tourist visits to this village has been declined, mostly caused by many new competitors in the business. For this reason, this research aims to develop a new strategy to maximize Celukâ€™s tourism potentials and increase tourists visit. The research approach is qualitative descriptive, the methods such as field observation, in-depth interview with 5 key informants and literature studies. The data analysis using SWOT technique. This research is proposed short-term, mid-term and long-term strategy. Then, based on the result, the best approach is diversification and involvement of local community into all tourism activities. Hopefully, this can make tourism activities in Celuk more diverse and attracts more tourists to come. Keyword: Diversification, Products, Tourism

Spiritual Tourism: a Case Study of Foreigners’ Participation in The Pitrayajna Ceremony in The Desa Pakraman of Muncan, Selat, Karangasem, Bali Nararya Narottama
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

The influence of globalization appears to occur worldwide and affect any joint of life, including small village near Mount Agung, named Muncan Pakraman village, Karangasem, Bali. When the series of Pitrayajña ceremonies (Balinese traditional cremation series) took place in 2009 at this village, a lot of foreigners from various countries got involved, includeing Germany, Turkey, Israel, the Netherlands, UK, Spain, Belgium and Italy. They were involved not only as a spectators or tourists, but participated in the ceremony for their ancestors, and deceased loved ones and took part in "Ngayah" (working together and voluntarily, without being paid). Pitrayajña ceremony is processions of sacred ceremonies, which usually performed only by Hindus, especially in Bali, was also participated by foreigners (international students of Ratu Bagus Ashram), who were having a spiritual journey to find their true identity. Formally, they were not Hindus, but believed in the teachings of the Hindu religion, and their activities are form of spiritual tourism implementation in Bali. The main problem of research is to reveal how the phenomenon of deconstructing Pitrayajña ceremony in Bali, how the participation of foreign persons in this ceremony, what motivated them, what was the public perception of the deconstruction of Pitrayajña ceremony, the views of the Hindu leaders in Bali to the deconstruction of the Pitrayajña ceremony and whether there was a change of meaning, if the changes are purely the universality of Hindu religion itself, how its impact on society, and its relation to spiritual tourism. With the formulation of a clear scope, this research is also expected to produce maximum findings.

Nyepi Holiday Package: Between Commercialization, Commodification and Revolting to Hegemony Nararya Narottama
E-Journal of Tourism Volume 3 Number 1 (March 2016)
Publisher : Centre of Excellence in Tourism Udayana University

Nyepi is a sacred and a holy day for Hindus in Bali, Indonesia. It only happens once a year. At Nyepi time, for one day, all day activities in Bali are stopped, and the Hindus shall carry Catur Bratha PeNyepian, which consist of: Amati Karya (not working), Amati Geni (not light a fire), Amati Lelungan (not traveling) and Amati Lelanguan (not having fun/entertainment). Along with the rapid development of tourism in Bali, a Nyepi ritual is also inseparable from the shadow of tourism commercialization. In the last decade, more and more businesses are offering Nyepi holiday packages to tourists. Surely this is contrary to the real essence of Nyepi. The purpose of this research is to reveal what tourism through the commercialization of Nyepi holiday packages which has been done through the commodification of Nyepi as compared to its real meaning and how does Nyepi become a new hegemony in the sphere of social multiculturalism. This research approach is qualitative description, and the theorical used, among others: the commodification theory, the theory of hegemony and the theory of consumerism. The result show that the influence of commercialization and commodification of Balinese culture is an outcome of the advancement of tourism. Nyepi commodification occurs in the process of modernization, which is rooted in capitalism and the increasing of heterogeneity in Bali. This phenomenon appears as an attempt by revolts against prevailing hegemony of Nyepi in Bali.

Strategi Diversifikasi Produk Wisata untuk Menarik Minat Kunjungan Wisatawan di Desa Celuk, Kabupaten Gianyar Zilvany Destin; Nararya Narottama
JURNAL DESTINASI PARIWISATA Vol 8 No 1 (2020): VOL 8, NO 1 (2020): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Celuk Village located in Sukawati, Gianyar, Bali. This village has natural and cultural potencies which can be developed into tourism attractions. For many decades, Celuk is internationally recognized for its silver crafts industries. Unfortunately, since 1998 the tourist visits to this village has been declined, mostly caused by many new competitors in the business. For this reason, this research aims to develop a new strategy to maximize Celuk’s tourism potentials and increase tourists visit. The research approach is qualitative descriptive, the methods such as field observation, in-depth interview with 5 key informants and literature studies. The data analysis using SWOT technique. This research is proposed short-term, mid-term and long-term strategy. Then, based on the result, the best approach is diversification and involvement of local community into all tourism activities. Hopefully, this can make tourism activities in Celuk more diverse and attracts more tourists to come. Keyword: Diversification, Products, Tourism

Keterlibatan Masyarakat Dalam Pengelolaan Agrowisata Di Desa Tulungrejo, Kota Batu Bella Chintya Melati; Nararya Narottama
JURNAL DESTINASI PARIWISATA Vol 8 No 1 (2020): VOL 8, NO 1 (2020): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Tulungrejo is a village located in Batu, East Java. This village surrounded by mountains and most of its people working as a farmer. The most popular agricultural product of Batu is apple and Tulungrejo is a village with the largest farm in Batu. As a village with the largest farms it should make the farmers live prosperous, but the fact shows that the farmers in Batu are not so prosperous. Since 2010 the number of apple production has also declined, many farmers choose to plant orange than apple. Some farmers of Tulungrejo Village established an Agro Tourism called Top Apel Mandiri with the aim to improve the farmer's economy. The research aim is to see how much the involvement of farmers in agro-tourism management. The method used in this research is descriptive qualitative. Data collection techniques using observation, interviews, and literature. The informant for this research are the owner of Top Apel Mandiri, the farmers in Tulungrejo, and also the vendors as the key informants. The results of this research is the community are involved in the planning and controlling process through Top Apel Mandiri, although not entirely. The the type of participation is Spontaneous Participation . At the organizing and actuating processs, the community still participates with the type of participation is Induced Participation . Keywords: agro-tourism, tourism impact, local community

Strategi Pengembangan Desa Pasrujambe Pasca Ditetapkan Sebagai Desa Wisata di Kabupaten Lumajang Albhet Raphow Rudolf Cahyono; Nararya Narottama
JURNAL DESTINASI PARIWISATA Vol 8 No 2 (2020): VOL 8, NO 2 (2020): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2020.v08.i02.p06

Reffering to the regulation of the Lumajang Regent number 79 of 2014 about the spread of tourist destinasion, each sub-distric must has a tourism village. So with this regulation Lumajang has 21 tourism village and one of them is Pasrujambe Village. Pasrujambe Village was designated as a tourism village based on the delibration of all village in Pasrujambe Sub-distric, because the village has potentials of tourism like waterfalls, agriculturan land, grebeg nusantara event etc. But now the tourism potentials has not been maximized for tourism activities, so until now Pasrujambe village has not many tourist. The tourism potentials in the village has the oppotunity to be developed to become a tourist activity like something to do, something to see and something to buy. So to achive this develompent requires a strategies based on the avilable potentials and this reasearch does it. The development srategies fromulated iis expected to have an impact such as increased tourist visits, increased local community pasticipation and optimalization tourism potential in the village. The data used in this research are primary and secondary. In this reseacrh observation, interview and literature studies are used to collect data in the reseach location. Descriptive qualiataif and SWOT analysis were used to analyze the data in this research.This research found that potentials of Pasrujambe Village is devided into three categories namely natural-based, culture-based, and artifical human-based. The strategies were devided into four categories are SO strategy with five strategies formulated, WO strategy with four strategies formulated, ST strategy with four strategies formulated, and WT strategy with three strategies formulate. Keywords: Pasrujambe Tourism Village, Tourism Village, Develompmet Strategy

Perkembangan dan Interaksi Modal Ekspatriat Berbasis Tourism Area Life Cycle di Ubud Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p16

The expatriates in Ubud have played an important role in the development of Balinese tourism since the early 20th century and their influence continues today. This study aims to examine the development, dynamics and interactions of capitals between expatriates, society and local elites by adapting the Tourism Area Life Cycle (TALC) model, combined with Bourdieu’s capital theory and Homan’s social exchange theory as an analytical tool. This qualitative research uses critical phenomenological analysis based on action research, with data collection methods in the form of participatory observation, in-depth interviews and documentation studies, with research locus in Ubud and its surroundings. This research is intended to assist stakeholders, practitioners and tourism academics in uncovering the development and interaction of expatriate capital that occurs in the realm of Ubud based on the life cycle of tourism destinations. This research reveals that by adapting the TALC model, currently the development of Ubud tourism is at a consolidation stage, and the interaction of capitals (economic capital, cultural capital, symbolic capital and social capital) is becoming tighter and more complex. In all these processes, the symbiosis of mutualism is more dominant, although in some cases there are still practices of marginalization and hegemony which are measured based on ownership of capital. Keywords: expatriate, development, capital, tourism area life cycle

Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen Pada Destinasi Wisata Kuliner di Kota Denpasar Nararya Narottama; Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p19

Pesatnya pertumbuhan destinasi wisata kuliner di kota Denpasar, memberikan banyak alternatif pilihan bagi para calon konsumen. Di sisi lain, hal ini membuat tingkat persaingan usaha kuliner menjadi semakin ketat dan berbagai upaya dilakukan oleh para pengusaha kuliner untuk merebut hati konsumen mereka. Salah satu strategi yang dilakukan adalah pemasaran melalui media sosial atau social media marketing (SMM). Penelitian ini bertujuan untuk menganalisa pengaruh SMM terhadap keputusan pembelian konsumen pada destinasi wisata kuliner Kota Denpasar, menggunakan jenis penelitian explanatory yang berbasis pada pendekatan metode campuran (mix method) kuantitatif dan kualitatif, menggunakan lima variabel independen, yakni Content Creation (X1), Content Sharing (X2), Connecting (X3), Community Building (X4), dan sebuah variabel dependen, yakni Keputusan Pembelian (Y). Penelitian ini menggunakan teknik mix method, metode pengumpulan data melalui survei dan penyebaran kuisioner online pada destinasi wisata kuliner populer di kota Denpasar sebagai lokus utama, mewakili populasi di empat kecamatan, yakni Denpasar Utara, Denpasar Timur, Denpasar Selatan dan Denpasar Barat pada periode satu tahun penelitian, serta dilengkapi dengan observasi dan wawancara mendalam kepada informan kunci. Teknik analisis data menggunakan analisis regresi logistik, kemudian analisis deskriptif digunakan untuk menjelaskan makna-makna yang terkandung di dalamnya. Penelitian ini bermanfaat untuk membantu para pengusaha wisata kuliner, pemangku kepentingan, praktisi dan akademisi pariwisata dalam mengungkap pengaruh SMM terhadap keputusan pembelian konsumen, dan bermuara pada penyusunan strategi pemasaran yang tepat untuk memenangkan persaingan. Keywords: wisata kuliner, social media marketing, keputusan pembelian.

Proses pembentukan identitas budaya nasional Dan promosi pariwisata indonesia di eropa (studi kasus diaspora bali di perancis) Nararya NAROTTAMA; A.A. Ayu Arun Suwi Arianty
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 2 (2017): Vol.1,No.2,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.014 KB)

Para diaspora Bali yang tersebar di Eropa, memiliki peran ganda sebagai perantara/agen budaya, sekaligus agen pariwisata Bali dan Indonesia pada umumnya. Istilah diaspora merujuk pada suatu bangsa atau etnis yang terpaksa maupun dengan sukarela meninggalkan tanah air kelahiran atau etnis mereka, termasuk penyebaran mereka di berbagai belahan bumi, serta mencakup hasil sampingan dari penyebaran tersebut, yakni penyebaran, perkembangan kebudayaan, serta perubahan genetis. Dalam arti sempit, istilah diaspora adalah para perantau yang meninggalkan tanah kelahirannya untuk pergi ke daerah (atau negara) lain, untuk mencari kehidupan yang lebih baik daripada di tempat asalnya. Tujuan penelitian ini adalah menganalisa dan mengungkap bagaimana proses para dispora Bali tersebut membentuk identitas budaya Indonesia melalui pemertahanan serta implementasi nilai-nilai, tradisi dan budaya Bali di Eropa, serta sejauh mana peran mereka dalam promosi pariwisata Bali dan Indonesia secara umum. Fokus utama penelitian ini adalah para diaspora Bali di Eropa, khususnya di Paris, Prancis, sebuah destinasi pariwisata kelas dunia yang populer dan ternama. Metode yang dipakai dalam penelitian ini berbasis kualitatif. Pengumpulan data primer dilakukan dengan wawancara mendalam dengan para informan terpilih dan observasi partisipatif di lapangan, serta data sekunder yang dikumpulkan melalui berbagai referensi pustaka. Secara sadar, diaspora Indonesia menikmati peran mereka untuk turut berkontribusi positif memperomosikan pariwisata Indonesia di negara-negara Eropa melalui berbagai kegiatan seni dan budaya Indonesia. Kekhawatiran mengenai lunturnya identitas budaya pada generasi turunan diaspora Indonesia, dapat diminimalisir melalui berbagai kegiatan yang memerlukan keterlibatan aktif para diaspora beserta keluarganya. Pada berbagai kegiatan yang diadakan, sekat-sekat budaya, etnis maupun geografis dihilangkan menjadi sebuah identitas budaya Indonesia. Kebudayaan dan kesenian Indonesia telah menjadi simbol identitas nasional, yang kemudian dikenal oleh publik Eropa, hal ini juga memperkuat rasa nasionalisme di kalangan diaspora Indonesia di Eropa. Kata kunci: diaspora, identitas, budaya, pariwisata, Bali, Eropa

TUMPEK WARIGA AS AN ECOLOGY BASED LOCAL GENIUS IN SUPPORTING SUSTAINABLE TOURISM (CASE STUDY OF PLAGA VILLAGE, BADUNG, BALI) Narrarya Narottama; I Ketut Suarja; Denok Lestari
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 1 (2017): June 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

As an international tourist destination, Bali has always been a main target of modern capitalists, both domestic and international. Massive construction of tourism facilities occurred in Bali, which directly affects and threatens the environment and changing social patterns of local communities. It is an irony, because Bali’s tourism relies on environment sustainability, natural landscapes and it’s unique cultural richness. Tumpek Wariga is one of the Balinese’s local genius, particularly in the context of maintaining harmony with all creatures, nature and environment, in form of cultural activitiesor Hindu rituals. These activities are summarized in Bali sublime philosophy which is recognized by UNESCO, namely the Tri Hita Karana. In various region of Bali, Tumpek Wariga is also called Tumpek Pengarah, Tumpek Uduh and Tumpek Bubuh. In this ceremony, the offerings are dedicated to the presence of Ida Sang Hyang Widhi (The Almighty God) in His manifestation as Lord Sangkara (Lord Shiva), the ruler of vegetation and environment in Balinese tradition. The purpose of this study was to assess the ultimate meaning and the implementation of Tumpek Wariga as a Balinese local genius in supporting ecological-based sustainable tourism in Bali. This case study took place in Plaga Village, which is one of the tourist villages developed by the government of Badung regency. This research uses qualitative approach, with data collection methods such as observation, in-depth interview and literature study. Hopefully, this research can be beneficial to all stakeholders and academics of tourism, especially in studies of Balinese local genius, as well as a new reference for the development of ecological based sustainable tourism in Bali.

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