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The Role of Product Differentiation, Customer Purchase Intention, and Islamic Self-Congruity in Driving Customer Loyalty Cavallera, Riyan; Nabhan, Faqih
EKOBIS SYARIAH Vol. 8 No. 1 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i1.20330

Abstract

Objective: This research aims to examine efforts to encourage the optimization of product differentiation, which can significantly impact customer purchase intention and Islamic self-congruity, thereby enhancing customer loyalty. Research Design & Method: This study was conducted with 150 Shopee customers residing in Salatiga city, utilizing an online questionnaire distributed via WhatsApp (WA) using accidental sampling technique. The collected data were processed using Partial Least Square Program Smart (PLS) Version 4.0, with Variance Based Structural Equation Modeling (SEM). Findings: The results of this research indicate that product differentiation is effective in driving customer purchase intention and Islamic self-congruity but fails to increase customer loyalty. Furthermore, customer purchase intention plays a significant role in boosting customer loyalty. However, Islamic self-congruity does not lead to increased customer loyalty. Implications & Recommendations: This study concludes that higher levels of product differentiation in Muslim clothing offered by Shopee do not directly enhance customer loyalty. Companies need to manage and optimize customer purchase intention to have a more substantial impact on driving customer loyalty. Islamic self-congruity has not successfully leveraged product differentiation in increasing customer loyalty. Contribution & Value Added: This research offers a fresh perspective on self-congruity theory, highlighting that self-congruence based on specific beliefs and religious convictions provides an opportunity for a broader exploration of customer behavior phenomena. Future research would be intriguing if conducted with more heterogeneous respondents, leading to a deeper understanding of the roles of customer purchase intention and Islamic self-congruity in enhancing customer loyalty.
Effect of Organizational Culture on Employee Performance of MSMEs With Creativity And Motivation as Mediation Variables Syarifah, Atik; Nabhan, Faqih
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 6 No. 2 (2022): July - December 2022
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v6i2.5659

Abstract

The culture that continues to develop within the organization from year to year unknowingly has several performance gaps that can impact creativity and motivation. This study aims to determine the effect of organizational culture on employee performance of micro, small and medium enterprises in Klaten Regency with creativity and motivation as mediating variables. The method used in this study is quantitative, collecting data using a questionnaire distributed to the people of Klaten Regency. Samples were taken from as many as 150 respondents with an accidental sampling technique. The results of this study state that Organizational Culture has a significant positive effect on employee performance, Organizational Culture has a significant positive effect on Creativity, Creativity has a significant positive effect on Employee Performance, Organizational Culture has a significant positive effect on Motivation, Motivation has a significant positive effect on Employee Performance, Creativity can mediate Organisational Culture on Employee Performance, Motivation can mediate Organizational Culture on Employee Performance.
THE ROLE OF CAPITAL ADEQUACY RATIO (CAR) IN CONTROLLING LIQUIDITY RISK AND CREDIT RISK, SO ABOUT PROFITABILITY IMPROVEMENTS Probowati, Lina; Nabhan, Faqih
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 5 No 2 (2021) : Vol.5 No.2 Desember 2021
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v5i2.3456

Abstract

Abstract This study aims to determine the effect of capital adequacy ratio (CAR) on profitability. This research was conducted on a sample of 10 Islamic Commercial Banks registered with the Financial Services Authority (OJK) in the 2010-2020 period. This study uses path analysis with SPSS 26 application. The results of this study indicate that CAR is not able to directly increase profitability, but CAR has a negative effect on liquidity risk and credit risk. This study also found that credit risk has a negative effect on Profitability, but Liquidity Risk has no effect on Profitability.Keywords: Capital Adequacy Ratio, Liquidity Risk, Profitability
Peran Enterpreneur Oriantation dalam Mendorong Social Media Adoption dan Creativity Product untuk Meningkatkan Bisnis Performance Nabhan, Faqih; Silfiyah, Luluk
Quranomic: Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2024): Quranomic: Jurnal Ekonomi dan Bisnis Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam IIQ An Nur Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37252/jebi.v3i2.804

Abstract

This research aims to determine the influence of entrepreneurial orientation on business performance mediated by social media adoption and product creativity. The research population was all culinary MSMEs in the city of Salatiga with a sample of 100 samples using the Lemeshow formula, purposive sampling method and data collection using a questionnaire. Data was processed using SmartPLS 4.0 software with a Partial Least Square approach. The findings of this research are: 1) There is a positive and significant influence between entrepreneurial orientation, business performance, social media adoption and product creativity. 2) social media adoption has a significant positive effect as a mediating variable, but product creativity has an insignificant positive effect as a mediating variable on the influence of entrepreneurial orientation on business performance. The contribution and new value of this research is that it provides a new perspective on the Service Dominant Logic theory and a further description of the role of entrepreneurial orientation on business performance. This shows that high levels of social media adoption and product creativity tend to increase entrepreneurial orientation and business performance.