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All Journal Proceeding Fakultas Ekonomi Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat
Zulfa Naila
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Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Social Sciences

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THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEENCELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS Euis, Soliha; Naila, Zulfa
Proceeding Fakultas Ekonomi 2009: 2009
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.971 KB)

Abstract

This research aims to examine the difference in consumer risk perception between celebrity and expert endorserin advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expertendorser and celebrity endorser in college advertisement. H2: There is a difference in consumer risk perception betweenan expert endorser and a celebrity endorser in college advertisement, which is moderated by the consumer productknowledge.Experimental design was employed in this study with Statistical Experimental- Completely RandomizedDesign. This was conducted on three groups to test H1 and six groups to test H2. To test H1, the participant of eachgroup was given full color print ads using celebrity endorser, expert endorser and nonendorser in advertisement. We gofurther splitting each group with high and low consumer product knowledge to test H2. The participants of thisresearch are 200 students of SMA 7 Semarang.We use One Way Anova to test H1 and two ways Anova to test H2. Our findings showed that there is adifference in consumer risk perception between an expert endorser and celebrity endorser in college advertisement. Wealso found that there is no difference in consumer risk perception between an expert endorser and a celebrityendorser in college’s advertisement, which is moderated by the consumer product knowledge. We also found that thereis difference in consumer’s perceived performance risk, consumer’s perceived financial risk and consumer’ssocial risk between an expert and celebrity endorser in College advertisement. On the other hand, we found there isno difference in consumer perceived psychological risk between an expert and celebrity endorser in College advertisement.Keywords: celebrity endorser, expert endorser, consumer risk perception, consumer product knowledge.
Memperkuat Solidaritas Warga Melalui Rangkaian Kegiatan Perayaan 17 Agustus di Paguyuban 5 RW Kelurahan Pondok Benda Ramadhan , Muhammad Azzam; Purwanti, Herni; Baradzim, Subal; Naila, Zulfa; Khoiri, Dawam Sabilal
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 4 No 2 (2024): November
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/abdi.v4i2.7678

Abstract

Kuliah Kerja Nyata (KKN) adalah kegiatan yang dilakukan oleh sekelompok mahasiswa berupa pengabdian kepada masyarakat yang menjadi penilaian mahasiswa. Perayaan 17 Agustus adalah salah satu program kerja mahasiswa KKN kelompok 190 UIN Syarif Hidayatullah di Pondok Benda selama 30 hari. Penelitian ini bertujuan untuk mengetahui solidaritas warga melalui perayaan 17 Agustus di 5 RW Kelurahan Pondok Benda. Metode yang digunakan dalam pelaksanaan pengabdian ini ialah Community-Based Participatory Research (CBPR) yang melibatkan masyarakat dalam perencaan hingga evaluasi kegiatan. Hasil dari penelitian ini adalah rangkaian acara dalam rangka merayakan 17 Agustus dinilai efektif memperkuat solidaritas dan kebersamaan antarwarga di Keluruhan Pondok Benda.
Memperkuat Solidaritas Warga Melalui Rangkaian Kegiatan Perayaan 17 Agustus di Paguyuban 5 RW Kelurahan Pondok Benda Ramadhan , Muhammad Azzam; Purwanti, Herni; Baradzim, Subal; Naila, Zulfa; Khoiri, Dawam Sabilal
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 4 No 2 (2024): November
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/abdi.v4i2.7678

Abstract

Kuliah Kerja Nyata (KKN) adalah kegiatan yang dilakukan oleh sekelompok mahasiswa berupa pengabdian kepada masyarakat yang menjadi penilaian mahasiswa. Perayaan 17 Agustus adalah salah satu program kerja mahasiswa KKN kelompok 190 UIN Syarif Hidayatullah di Pondok Benda selama 30 hari. Penelitian ini bertujuan untuk mengetahui solidaritas warga melalui perayaan 17 Agustus di 5 RW Kelurahan Pondok Benda. Metode yang digunakan dalam pelaksanaan pengabdian ini ialah Community-Based Participatory Research (CBPR) yang melibatkan masyarakat dalam perencaan hingga evaluasi kegiatan. Hasil dari penelitian ini adalah rangkaian acara dalam rangka merayakan 17 Agustus dinilai efektif memperkuat solidaritas dan kebersamaan antarwarga di Keluruhan Pondok Benda.
Co-Authors Baradzim, Subal Euis Soliha Khoiri, Dawam Sabilal Purwanti, Herni Ramadhan , Muhammad Azzam