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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Zero : Jurnal Sains, Matematika, dan Terapan
Siti Aisyah
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Chemistry Decision Sciences, Operations Research & Management Mathematics Physics

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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN PADA WAROENG STEAK AND SHAKE CABANG SISINGAMANGARAJA MEDAN Siti Aisyah; Riza Indriani
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 11, No 1 (2016): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v11i1.9599

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tiap-tiap variabel pada experiential marketing, yaitu sense, feel, think, act, dan relate terhadap loyalitas pelanggan Waroeng Steak and Shake Cabang Sisingamangaraja Medan. Sampel sebanyak 96 orang responden dengan teknik pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling yaitu teknik pengambilan sampel dengan pertimbangan tertentu pelanggan yang sudah melakukan pembelian lebih dari satu kali. Analisis data menggunakan uji asumsi klasik, uji regresi linear berganda, uji hipotesis, dan uji determinasi (R2). Uji regresi linear berganda menunjukkan vaiabel yang terdapat dalam experiential marketing yaitu sense, feel, think, act, dan relate bernilai positif. Berdasarkan hasil uji hipotesis yaitu uji t, diketahui bahwa variabel yang termasuk dalam experiential marketing yaitu sense, feel, think, berpengaruh secara parsial dan signifikan terhadap loyalitas pelanggan. sedangkan act, dan relate berpengaruh secara parsial tetapi tidak signifikan terhadap loyalitas pelanggan pada Waroeng Steak and Shake Cabang Sisingamangaraja Medan. Hasil uji F sebesar 124,512 menunjukkan bahwa secara simultan atau serempak variabel yang termasuk dalam experiential marketing  secara bersama-sama mempengaruhi variabel loyalitas pelanggan. Hasil R2 menunjukkan bahwa 87,4% variabel independen sense, feel, think, act, dan relate mempengaruhi loyalitas pelanggan waroeng steak and shake cabang sisingamangaraja medan. Kata kunci : Experiential Marketing, Sense, Feel, Think, Act, Relate, Loyalitas Pelanggan
Application of The Single Index Model In The Establishment of A Portfolio Stock Optimization Siti Aisyah; Hamidah Nasution
ZERO: Jurnal Sains, Matematika dan Terapan Vol 5, No 2 (2021): Zero: Jurnal Sains Matematika dan Terapan
Publisher : UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/zero.v5i2.11124

Abstract

Investing in stocks in the capital market is an investment that has big risks, so if you are not careful in choosing stocks, it can cause losses. In this case, investors need to form an optimal portfolio of shares to reduce risk in investment activities in the capital market. The purpose of this study was to determine the optimal portfolio value of stocks during the COVID-19 pandemic using a single index model. The data used are stock price data, the JCI and the BI Rate, which is from January to December 2020. Based on the research that has been done, 6 stocks are classified into the optimal stock portfolio during the 2020 pandemic. The proportion value of each share is COCO shares of 0.84%, GOOD shares are 59%, ROTI shares are 35%, SKBM shares are 0.78%, ULTJ shares are 1.4%, and UNVR shares are 3%, with an expected portfolio return value of 0.39% and a risk of 0.0066%.
Co-Authors Hamidah Nasution Riza Indriani