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Rika Fatima Panjaitan Lanovara
Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
Economics, Econometrics & Finance

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THE BUSINESS SOLUTION TO POVERTY: DESIGNING PRODUCTS & SERVICES FOR THREE BILLION NEW CUSTOMERS Rika Fatima Panjaitan Lanovara
Journal of Indonesian Economy and Business (JIEB) Vol 30, No 2 (2015): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (40.971 KB) | DOI: 10.22146/jieb.23578

Abstract

A book review dealing with product design to solve poverty burden. It is hoped to contribute to the managerial implication on this social important issue.
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