Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Social Science Research Journal Publicuho
Wiyata .
Brawijaya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
WHY TRADITIONAL MARKET BUYERS GOING DIGITAL: An Empirical Study on Switching Behavior Wiyata
Journal Publicuho Vol. 6 No. 2 (2023): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i2.203

Abstract

This study attempts to provide a strengthened understanding of why people switch from traditional payment to digital payment QRIS (Quick Response Code Indonesian Standard). Grounding on the push, pull, mooring model as framework, I proposed dissatisfaction and transaction incovenience as the push factor, easy of use and critical mass as the pull factor, and switching cost as the mooring factor. I tested the proposed model by conducting a paper-based survey in Surakarta’s traditional market at Center of Java, Indonesia by comprising respondents comprising a total of 150 buyers. The results of PLS-SEM analysis demonstrated that except transaction inconvinience, all the proposed variables have been confirmed. From a theoretical implication, this study offers significant contributions to switching behavior literature by invesitivigating the applicability of the PPM Model in tradiotional market context. From a practical implication, these findings provide useful implications and insights for digital payment brands on how to encourage costumers switching from their traditional payment habits.
Customers’ Trust Transferability in Social Commerce and Its Impact on Perceived Risk and Purchase Intention Wiyata Wiyata
Indonesian Journal of Social Science Research Vol 4 No 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.01

Abstract

This study attempts to provide a strengthened understanding of how to mitigate perceived product risk by utilizing the effect of consumers’ trust transfer. Grounding on the theory of perceived risk, trust transfer framework, and social commerce theory, we propose an integrated model of trust-risk perspective on cross-border social commerce use. We tested the proposed model by conducting an online survey in Indonesia. In this work, we used a PLS-SEM analysis, a mediation and a suppression test, and a Multi-Group analysis. The results demonstrated that consumers’ trust can be transferred from the source of trust (platform and friend) to the target of trust (brand), which subsequently reduce perceived product as well as increase purchase intention. More interestingly, the results of the suppression effect testing show that friend trust was able to play a role as a suppressor factor in the relationship between brand trust and perceived product risk. The finding of the present study offers important implications for theory and literature by integrating trust transfer and perceived risk theory and taking into account perceived product risk as an important factor that potentially deters the effect of trust transfer on consumers’ intention to purchase. From a practical implication, we suggest that the best away to gain consumers’ trust in the global market is by conducting an intensive approach to prospective consumers through social media and promoting in popular marketplaces simultaneously.
Co-Authors