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Transportation Model for Optimizing Betta Fish Distribution in Kediri City, East Java Hutami Putri Puspitasari; Budi Setiawan; Agus Tjahjono
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 7, No 2 (2020): ECSOFiM April 2020
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2020.007.02.04

Abstract

The purpose of this study is to analyze the transportation costs and the optimal allocation of betta fish distribution in Kediri City. The research method is quantitative descriptive with the selection of respondents using the cluster sampling method and data processing using a linear program in the transportation model. There are several obstacles in the process of distributing betta fish in the City of Kediri related to costs that make distribution not optimal, so the linear program is used to analyze the existing constraints to achieve minimization of transportation costs with LINDO (Linear Interactive Discrete Optimizer) software. The results showed that the total actual transportation cost of betta fish distribution was IDR 1.545.773 and at optimal conditions IDR 633.936. Total cost in this optimal condition is lower than the actual condition, where the difference is IDR 911.837 which shows that the cost of distributing betta fish in Kediri can be saved by 58.9 with the most optimal allocation and carrying capacity of each cultivator.
Development Strategy of Ornamental Fish Cultivation Using The SWOT and QSPM Models: A Case Study of Betta Fish Cultivation Group Members in Kediri City Hutami Putri Puspitasari; Agus Tjahjono
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 7, No 01 (2019): ECSOFiM October 2019
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2019. 007.01.07

Abstract

The main objective of this study is to analyze internal and external factors and recommend strategies for the development of betta fish cultivation. The method used is a descriptive qualitative method with case study techniques, while the selection of respondents uses a purposive sampling method through participatory observation with interviews based on questionnaires. Strengths, weaknesses, opportunities, and threats (SWOT) and quantitative strategic planning matrix (QSPM) analysis techniques are carried out to plan the required management strategies. The results showed that the IFE matrix analysis had a total score of 3.159 and EFE 2.835. In the SWOT matrix, allocating the betta fish cultivation business is located in quadrant I which can be interpreted as an aggressive growth (growth-oriented strategy) and on profitable growth. QSPM analysis results obtained top priority is to improve the quality and number of betta fish produced with a STAS value of 5.749. Based on this top priority, it can be used as input and reference consideration in making policies on betta fish cultivation business which includes strategic factors in the long term.