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Development Strategy of Ornamental Fish Cultivation Using The SWOT and QSPM Models: A Case Study of Betta Fish Cultivation Group Members in Kediri City Hutami Putri Puspitasari; Agus Tjahjono
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 7, No 01 (2019): ECSOFiM October 2019
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2019. 007.01.07

Abstract

The main objective of this study is to analyze internal and external factors and recommend strategies for the development of betta fish cultivation. The method used is a descriptive qualitative method with case study techniques, while the selection of respondents uses a purposive sampling method through participatory observation with interviews based on questionnaires. Strengths, weaknesses, opportunities, and threats (SWOT) and quantitative strategic planning matrix (QSPM) analysis techniques are carried out to plan the required management strategies. The results showed that the IFE matrix analysis had a total score of 3.159 and EFE 2.835. In the SWOT matrix, allocating the betta fish cultivation business is located in quadrant I which can be interpreted as an aggressive growth (growth-oriented strategy) and on profitable growth. QSPM analysis results obtained top priority is to improve the quality and number of betta fish produced with a STAS value of 5.749. Based on this top priority, it can be used as input and reference consideration in making policies on betta fish cultivation business which includes strategic factors in the long term.
POLICY SIMULATION OF SEAWEED AQUACULTURE DEVELOPMENT IN KUPANG REGENCY, EAST NUSA TENGGARA PROVINCE BY HOUSEHOLD ECONOMICS APPROACH Sunadji Sunadji; Agus Tjahjono; Harsuko Riniwati
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 4, No 1 (2016)
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2016.004.01.04

Abstract

This research to analyze alternative policies could be done to improve the income of seaweed farmers. The method is survey. Analysis of the data used simulation analysis policy. From the results, alternative policies could be done: a). rising labor costs 15%, the addition of one year of experience and the addition of long talus 15%, b). the addition of one year of experience, the addition of one year of education, and increasing the length of the talus 15%, c). rising labor costs 15%, the addition of one year of experience and the addition of one year of education, d). rising labor costs 15% and improving sanitation 5%, and e). the addition of one year of experience, the addition of one year of education and the addition of 5% level of cleanliness. The suggestions: a). to take the policy in a way to rising labor costs 15%, the addition of one year of experience and a 15% increase in length talus together, b). seaweed farmers need to be tested first, in order to determine the level of success of the policy alternatives, c). in the future the policy makers can simulate their own policy by using existing software. Keywords: Simulation, seaweed, aquaculture, policy, development