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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam Perisai : Islamic Banking and Finance Journal Risâlah, Jurnal Pendidikan dan Studi Islam Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Pena Justisia: Media Komunikasi dan Kajian Hukum GUYUB: Journal of Community Engagement MAQASHID : Jurnal Hukum Islam Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Assets Journal
Bashori Alwi
Universitas Nurul Jadid Paiton Probolinggo
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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IMPLEMENTATION OF WORD OF MOUTH MARKETING COMMUNICATION STRATEGIES IN MICRO SMALL MEDIUM BINGGO SCREEN PRINTING PAJARAKAN PROBOLINGGO Bashori Alwi
Assets Journal: Journal of Economic and Business Vol. 1 No. 01 (2023): Economic growth based on appreciation and development
Publisher : Al-Qalam Institute, Probolinggo, East Java, Indonesia

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Abstract

The purpose of this study is to find out the procedure for implementing word of mouth marketing communication strategies in the Binggo Screen Printing Pajarakan Probolinggo business and the impact of implementing word of mouth marketing communications on business income for Binggo Screen Printing Pajarakan Probolinggo. To answer these problems, field research and descriptive qualitative approaches were used, with data collection techniques through interviews, observation, documentation and triangulation. From the results of the study it can be concluded that the application of word of mouth marketing communication strategies to micro, small and medium enterprises Binggo Screen Printing Pajarakan Probolinggo is quite good, by implementing two types of word of mouth strategies namely organic word of mouth and amplified word of mouth. The results of implementing the word of mouth communication strategy also have a good impact on revenue from Binggo Screen Printing due to the increasing number of new consumers after the implementation of word of mouth as a marketing communication strategy.
Co-Authors A. Hirzan Anwari Abdu Rakib Arman Arman Devi Yunilasari Faiz Faiz Farhan Farhan Frangky Suleman Misbah Khusurur Moh. Shidqie Muhtadi Muchamad Choirun Nizar Muhajir Muhtamilatur Rohmah Niroh Qonita Tillah Maulana Malik Ibrahim Nuril Azizu Anggraini Nurmasita Nurmasita Sirojul Munir Siti Yusrohlana