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All Journal Jurnal Sosioteknologi Jurnal Surya Masyarakat Jurnal Surya Masyarakat
Rulli Nasrullah
Universitas Islam Negeri Syarif Hidayatullah
Religion Humanities Engineering Environmental Science Public Health Social Sciences Other

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BLOGGER DAN DIGITAL WORD OF MOUTH: GETOK TULAR DIGITAL ALA BLOGGER DALAM KOMUNIKASI PEMASARAN DI MEDIA SOSIAL Rulli Nasrullah
Jurnal Sosioteknologi Vol. 16 No. 1 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.1.1

Abstract

Getok tular digital atau digital word of mouth merupakan salah satu strategi komunikasi pemasaran di era digital. Pemanfaatan para penulis jurnal harian online atau sering disebut dengan blogger dapat mendeskripsikan bagaimana pengalaman pribadi mereka terkait citra sebuah merek (brand folklore) dengan cara yang lebih personal dibandingkan dengan iklan-iklan pemasaran konvensional maupun berita di media massa. Riset yang menggunakan contoh kegiatan uji coba gawai dari OPPO Indonesia dan komunitas blogger #kelasblogger ini diurakan dengan menggunakan etnografi virtual. Salah satu upaya yang dilakukan oleh blogger adalah selain dengan publikasi di blog, juga menyebarkan aktivitas saat itu juga melalui akun-akun media sosial seperti Facebook, Instagram dan Twitter. Akun media sosial tersebut juga sebagai saluran untuk menyebarkan tautan (link) konten yang telah terpublikasi di blog. Kata kunci : blogger, merek, iklan, media sosial, etnografi virtual 
Peningkatan Kompetensi Guru Produktif SMK: Pengembangan Video Interaktif dengan Aplikasi Capcut Liah Siti Syarifah; Widia Murni Wijaya; Yayah Rahyasih; Fenty Setiawati; Rulli Nasrullah
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.263-276

Abstract

This community service activity aims to improve the knowledge and skills of Productive Teachers in Vocational High Schools in creating varied digital learning resources, especially interactive learning videos. Seminars, training, and mentoring activities were carried out on November 16-30, 2024 at Tunas Unggul School. Through a series of stages including planning, implementing seminars, workshops and mentoring and evaluation, the results showed a significant increase in teachers' understanding and skills regarding interactive learning videos. Teachers are able to integrate technology into learning effectively, in order to support the implementation of the Merdeka Curriculum. This is based on the results of the pre-test and post-test, namely the average score at the time of the pre-test was 70.40 and at the time of the post-test it increased by 89.60. This means that there has been a change and increase in participants' understanding of interactive learning videos. Furthermore, the N Gain Score of 0.67 is in the moderate category with a percentage of 66.67% which shows that community service activities in the form of seminars, training and mentoring have been quite effective. Furthermore, the results of the satisfaction questionnaire also showed that 92% of participants stated that the activities were carried out very well. Therefore, the sustainability of this program needs to be pursued through additional mentoring and training. This activity emphasizes the importance of a needs-based approach, ongoing support, and effective collaboration to help teachers improve the skills they need in the learning process that leads to improving the quality of education.
Peningkatan Kompetensi Guru Produktif SMK: Pengembangan Video Interaktif dengan Aplikasi Capcut Liah Siti Syarifah; Widia Murni Wijaya; Yayah Rahyasih; Fenty Setiawati; Rulli Nasrullah
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.263-276

Abstract

This community service activity aims to improve the knowledge and skills of Productive Teachers in Vocational High Schools in creating varied digital learning resources, especially interactive learning videos. Seminars, training, and mentoring activities were carried out on November 16-30, 2024 at Tunas Unggul School. Through a series of stages including planning, implementing seminars, workshops and mentoring and evaluation, the results showed a significant increase in teachers' understanding and skills regarding interactive learning videos. Teachers are able to integrate technology into learning effectively, in order to support the implementation of the Merdeka Curriculum. This is based on the results of the pre-test and post-test, namely the average score at the time of the pre-test was 70.40 and at the time of the post-test it increased by 89.60. This means that there has been a change and increase in participants' understanding of interactive learning videos. Furthermore, the N Gain Score of 0.67 is in the moderate category with a percentage of 66.67% which shows that community service activities in the form of seminars, training and mentoring have been quite effective. Furthermore, the results of the satisfaction questionnaire also showed that 92% of participants stated that the activities were carried out very well. Therefore, the sustainability of this program needs to be pursued through additional mentoring and training. This activity emphasizes the importance of a needs-based approach, ongoing support, and effective collaboration to help teachers improve the skills they need in the learning process that leads to improving the quality of education.
Co-Authors Fenty Setiawati Liah Siti Syarifah Widia Murni Wijaya Yayah Rahyasih, Yayah