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Anggraeni Dias Saputri
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Engineering Social Sciences

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KLASIFIKASI PENGGUNA LIMA DOMPET DIGITAL TERPOPULER DI INDONESIA DENGAN METODE MCA Anggraeni Dias Saputri; Ahmad R. Pratama
Jurnal Sosioteknologi Vol. 20 No. 2 (2021): AUGUST 2021
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.2.1

Abstract

E-wallets have been widely adopted in Indonesian society, providing opportunities for fintech companies to competeon delivering the best service. There has been considerable research conducted on the use of e-wallet services acrossthe globe, however not so many research have provided a comprehensive analysis of the profiles and characteristicsof e-wallet users in Indonesia. This study aims to fill that gap by investigating the profile and characteristics ofusers of the top five e-wallet services in Indonesia based on their popularity, i.e., GoPay, OVO, Dana, LinkAja andShopeePay. This study also aims to understand the differences in user demographic information of each e-wallet.Using the Multiple Corresponding Analysis (MCA) method on the survey data from 409 users of e-wallet services inIndonesia, this study identifies several different profiles of users, i.e., three clusters based on e-wallet ownership andseven clusters based on the most frequently used e-wallet services. The results of this study can help to provide a betterunderstanding of the profiles and characteristics of the e-wallet users in Indonesia, which can be used as inputs to serviceproviders to improve the quality of service they provide to their customers and to reach an even broader audience.
Co-Authors Ahmad R. Pratama