Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal La Sociale
Heranisty Nasution
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Optimization of Government Administration Reform: SWOT Analysis of Electronic Land Certificate Implementation through Keyword Visualization Identification Tambun, Anita Octaria; Nasution, Heranisty; Simanjuntak, Ruth Cahyanti
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1808

Abstract

This research explores the implementation of electronic certificates as a strategic step in government administration reform in Indonesia, particularly in the land sector. The implementation of electronic certificates aims to improve administrative efficiency, transparency and security through a digital technology approach in accordance with the principles of good governance. Using the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method, this study evaluates the potential and challenges in implementing this policy. The results show that electronic certificates can speed up administrative processes, save operational costs, and increase transparency through digital track records. However, significant challenges such as limited technological infrastructure, resistance to change, and human resource readiness require strategic solutions. With the right policies and planned risk mitigation, electronic certificates have great potential in realizing a more modern, efficient, and inclusive administrative system.
Beyond Branding: Naming Rights As Public-Private Synergy In Jakarta Mrt’s Marketing Strategy Heranisty Nasution; Fitriati, Rachma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8496

Abstract

This article analyzes the implementation of marketing government in the naming rights scheme of Jakarta MRT stations as an innovative strategy for financing public services. This study used a qualitative case study approach through observation, interviews, and social media metadata analysis. Findings indicate that Jakarta MRT has systematically implemented six stages of t marketing government, from product design to message delivery, to achieve synergy between commercial objectives and public service. Analysis reveals public engagement in responding to partner brands, station locations, and consumption activities, reflecting both acceptance and critical attitudes toward the commercialization of public space. Although the marketing government strategy is generally considered successful, challenges remain in balancing commercial visibility with participatory and social values. This study emphasizes the importance of continuous evaluation in marketing government practices to strengthen the legitimacy and effectiveness of sustainable public services.
Co-Authors Mr. Darmaningtyas Rachma Fitriati Simanjuntak, Ruth Cahyanti Tambun, Anita Octaria