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Journal : Journal of Integrative International Relations

Sports Diplomacy of Batu City Government through the Batu International Sport Tourism Festival Paragliding Accuracy League 2024 Aziza, Dicha Khansa; Soleha, Aminatus; Utomo, Ario Bimo
Journal of Integrative International Relations Vol. 11 No. 1 (2026): May
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2026.11.1.1-42

Abstract

Tourism is one of the main pillars driving regional development. Batu City, with its natural potential and supportive geographical conditions, continuously strives to strengthen its position as a leading tourist destination. This research focuses on analyzing the implementation of sports diplomacy by the Batu City Government through the organization of the Batu International Sport Tourism Festival (BISTF) Paragliding Accuracy League 2024 as a tourism promotion effort. The author uses the sports diplomacy concept by Stuart Murray, which posits sports people and sporting events as essential components for achieving diplomatic goals. This descriptive qualitative research utilizes primary data obtained through the author's direct participation in the BISTF Paragliding Accuracy League 2024, while secondary data is gathered through literature review. The results indicate that the organization of the BISTF Paragliding Accuracy League 2024, initiated by the Batu City Government, is an effective strategy to promote Batu City's natural tourism potential, introduce the rich local culture of East Java, and foster cross-cultural interaction and international collaboration. Overall, the event contributes significantly to enhancing Batu City's image and tourism appeal at both national and international levels.
Diplomasi Publik Pemerintah Provinsi Jawa Timur melalui East Java Fashion Harmony Tahun 2022-2024 Fajarianti, Lintang; Setiawan, Siti Anggraini; Sonata, Risha Dygta; Utomo, Ario Bimo
Journal of Integrative International Relations Vol. 10 No. 2 (2025): November
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2025.10.2.246-260

Abstract

This Study is an analysis about the public diplomacy conducted by the East Java Provincial Government through East java Fashion harmony (EJFH) in 2022-2024. EJFH is an annual fashion agenda designed to promote the archipelago’s at the international level. EJFH can also be implemented through international cooperation with Australia. This study uses descriptive qualitative methods with data obtained through news articles, direct interviews with the marketing staff of the East Java Department of Culture and Tourism, as well as academic literature related to public diplomacy. In this study, qualitative data analysis was used and presented in the form of a narrative. The result of this study shows that EJFH succeeded in presenting East Java's culture through public diplomacy. The implementation of EJFH not only introduces Indonesian culture but also strengthens Indonesia’s image through cultural introduction and cross-country collaboration. This study emphasizes the importance of introducing local culture through public diplomacy and also supports the strengthening of international cooperation.