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Pemberdayaan Ekonomi Masyarakat Melalui UMKM Kuliner Nasi Cokot Lele Lemah Putro Surabaya Maji, Hendri; Aziza, Dicha Khansa; Satedy, Nabillah Irena; Mujitahir, Ananda Putri; Sumiarsa, Fitri Fadhilah
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 4 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i4.9562

Abstract

Permasalahan yang dihadapi warga RW 09 Kampung Lemah Putro, Kelurahan Embong Kaliasin, adalah belum optimalnya pemanfaatan potensi lokal dalam pengembangan ekonomi, khususnya sektor kuliner. Topik ini dipilih karena kuliner khas berbasis potensi lokal mampu meningkatkan pendapatan dan memperkuat identitas daerah. Melalui program KKN-Tematik Bela Negara, mahasiswa bersama 15 pelaku UMKM setempat memberdayakan masyarakat dengan inovasi produk Nasi Cokot Isi Ikan Lele. Tujuan pengabdian menciptakan produk unggulan bernilai jual dan mendukung kemandirian ekonomi warga. Metode meliputi lima tahap: perencanaan bersama pengurus RW, uji coba produksi, sosialisasi digital marketing, pendampingan produksi, dan penjualan langsung dengan brand Sego Run. Hasil menunjukkan warga memperoleh keterampilan baru dalam produksi dan pemasaran digital serta mampu menjual produk dengan tampilan menarik; produk menerima respons positif dari segi rasa dan kemasan. Keberhasilan kegiatan ini diperkuat melalui wawancara dengan pelaku UMKM yang menunjukkan peningkatan pemahaman, keterampilan, serta motivasi dalam mengembangkan usaha. Kegiatan ini membuktikan bahwa inovasi kuliner terintegrasi dengan pelatihan kewirausahaan secara langsung memberdayakan masyarakat dan memperkuat ekonomi lokal serta identitas kuliner Kampung Lemah Putro.
Sports Diplomacy of Batu City Government through the Batu International Sport Tourism Festival Paragliding Accuracy League 2024 Aziza, Dicha Khansa; Soleha, Aminatus; Utomo, Ario Bimo
Journal of Integrative International Relations Vol. 11 No. 1 (2026): May
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2026.11.1.1-42

Abstract

Tourism is one of the main pillars driving regional development. Batu City, with its natural potential and supportive geographical conditions, continuously strives to strengthen its position as a leading tourist destination. This research focuses on analyzing the implementation of sports diplomacy by the Batu City Government through the organization of the Batu International Sport Tourism Festival (BISTF) Paragliding Accuracy League 2024 as a tourism promotion effort. The author uses the sports diplomacy concept by Stuart Murray, which posits sports people and sporting events as essential components for achieving diplomatic goals. This descriptive qualitative research utilizes primary data obtained through the author's direct participation in the BISTF Paragliding Accuracy League 2024, while secondary data is gathered through literature review. The results indicate that the organization of the BISTF Paragliding Accuracy League 2024, initiated by the Batu City Government, is an effective strategy to promote Batu City's natural tourism potential, introduce the rich local culture of East Java, and foster cross-cultural interaction and international collaboration. Overall, the event contributes significantly to enhancing Batu City's image and tourism appeal at both national and international levels.