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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Amalia Nabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Perilaku Konsumsi Generasi Milenial Terhadap Produk Islamic Fashion Indriya Indriya; Hasna Faza; Amalia Nabila; Siti Homsyah; Kiki Azkia
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 3 No 3 (2021): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.878 KB) | DOI: 10.47467/alkharaj.v4i1.441

Abstract

Generasi milenial merupakan kalangan yang sangat tidak ingin tertinggal terhadap produk fashion. Dikalangan milenial, Islamic Fashion bukan lagi hanya sebagai alat untuk menutupi aurat, namun juga merupakan sebagai trend. Penelitian ini dilakukan agar dapat mengetahui bagaimana perilaku konsumsi generasi milenial terhadap Islamic Fashion khususnya mahasiswa Fakultas Agama Islam Universitas Ibn Khaldun Bogor. Metode penelitian menggunakan metode kualitatif deskriptif studi kasus. Pengumpulan data dalam penelitian ini dilakukan dengan metode wawancara secara mendalam sebagai subjek penelitian. Teknik analisis yang dilakukan dalam hal ini yaitu dengan cara mereduksi data, menyajikan data baik melalui hasil wawancara maupun pengamatan peneliti terhadap informan, kemudian dilanjutkan dengan penarikan kesimpulan. Hasil yang didapatkan dari penelitian ini adalah pertama, perilaku konsumsi generasi milenial mahasiswa FAI Universitas Ibn Khaldun Bogor dipengaruhi oleh trend. Kedua, icon baik artis maupun selegram sangat mempengaruhi generasi milenial mahasiswa FAI Universitas Ibn Khaldun Bogor dalam mengikuti trend Islamic Fashion.
Analysis of Perceived Benefit of Video on Demand Subscription Rahmi; Amalia Nabila; Gusty Mutiara Medina
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.6

Abstract

This study examines the perceived benefits of Video on Demand (VoD) services through two main dimensions: perceived usefulness and perceived enjoyment. A cross-sectional questionnaire survey design was adopted in this study. An online version of the survey was developed using Google Forms, and a survey link was generated. The 244 respondents of this study are those who are familiar with Video on Demand products. Analysis methods included validity and reliability testing using SPSS version 26, as well as calculating the weighted average and scale range to assess the effectiveness of perceived benefits. Results indicate that both dimensions, perceived usefulness and perceived enjoyment, fall into the "effective" category, with average scores of 4.14 and 3.98, respectively. The perceived usefulness dimension suggests that respondents find VoD valuable, especially due to the variety of available content, while the perceived enjoyment dimension shows that respondents find VoD reasonably enjoyable. This study provides insights for VoD industry players in Indonesia for developing marketing strategies, though it also acknowledges limitations such as the limited representativeness of the sample and the exclusion of external factors.
Co-Authors Gusty Mutiara Medina Hasna Faza Indriya Indriya Kiki Azkia Rahmi Siti Homsyah