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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lian Fawahan
UIN Sunan Ampel Surabaya
Economics, Econometrics & Finance Social Sciences

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Membangun Branding Produk UMKM Melalui Media Sosial Tiktok Lian Fawahan; Ita Marianingsih Purnasari
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 1 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.568 KB) | DOI: 10.47467/alkharaj.v4i2.627

Abstract

The occurrence of the Covid-19 pandemic makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very rapid for making MSMEs demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In 2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power. This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok
Konsep  Tauhid  Imam Al-Ghazali Tentang  Mekanisme   Pasar Dalam  Islam Ita Marianingsih; Lian Fawahan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2023

Abstract

The market is an element of natural harmony, the market has a very important role in the economy. Al Ghazali views the market mechanism as evolving as a natural component. Al-Ghazalis rationale about the market mechanism, namely from demand and supply, according to Al-Ghazali, demand and supply occur under the power of Allah. This study uses a qualitative descriptive study using literature quoted from relevant book journals and websites. The purpose of this study is that humans will involve God in any activity without exception in the market because the market is not only a means for buying and selling but also a place for worship. This concept of monotheism has an important role in the market because monotheism teaches that God is one. And with this concept of monotheism, big profits are not a top priority for market participants because they will be more concerned with the afterlife than the world. If every human being has a strong faith, an Islamic market mechanism will be created and a fair market will also be created so that it will prosper human life. Keywords: Al-Ghazali, Market Mechanism, Tauhid
Co-Authors Ita Marianingsih Ita Marianingsih Purnasari Marianingsih, Ita