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Persepsi Kepuasan Konsumen Terhadap Penerapan Marketing Mix (Product, Price, Promotion, Place) di Pabrik Kecap Majalengka (Studi Kasus : Pabrik Kecap Ban Bersayap) Detra Pandji Wiwaha; Whydiantoro Whydiantoro
Prosiding Semnastek PROSIDING SEMNASTEK 2019
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

Penelitian ini dilatar belakangi oleh dampak dari pesatnya pembangunan di jawa barat yang menjadikan tingkat persaingan menjadi lebih tinggi dan keinginan dari pabrik kecap majalengka untuk melebarkan sayap pemasaran kearah internasional, sehingga penelitian ini berpusat pada variabel 4P dari bauran pemasaran yang sangat cocok untuk pabrik kecap majalengka mengimplementasikan visi dan misinya. Penelitian ini menggunkan penelitian kualitatif dengan metode deskriptif, pengumpulan data dilakukan dengan menyebar kuesioner, observasi dan dokumentasi. Responden terdiri dari konsumen pabrik kecap ban bersayap yang ada disekitar perusahaan yang kebanyakan adalah ibu rumah tangga. Hasil yang diperoleh dari penelitian ini adalah skor tertinggi dari rekapitulasi jumlah skor jawaban tanggapan responden pada variabel bauran pemasaran yang menunjukan data hasil persepsi konsumen yang menyatakan setuju dengan penerapan bauran pemasaran yang diterapkan di pabrik kecap majalengka khususnya pabrik kecap ban bersayap.
PELATIHAN PENGGUNAAN ALAT TEPAT GUNA DALAM MEMBANTU PROSES PRODUKSI KERUPUK UBI UNGU DI DESA PADAHANTEN Budiman Budiman; Whydiantoro Whydiantoro; Engkos Koswara
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1025.291 KB) | DOI: 10.31949/jb.v3i4.3099

Abstract

Kelompok wanita di Desa Padahanten mempunyai sebuah kegiatan produksi yaitu membuat kerupuk ubi yang terbuat dari ubi ungu. Ubi ungu yang dihasilkan merupakan hasil tani dari warga sekitar yang memang berprofesi sebagai petani. Harga ubi ungu yang relative lebih rendah membuat kelompok ini berinovasi untuk meningkatkan nilai jual dari ubi ungu tersebut. Dalam pembuatan kerupuk ubi ungu, masih dilakukan dengan peralatan seadanya. Dimulai pengupasan ubi hingga penjemuran masih menggunakan peralatan seadanya. Hal demikian mengakibatkan proses produksi belum dapat maksimal. Proses paling lama dalam pembuatan kerupuk ubi ungu adalah pemotongan adonan. Hal tersebut karena masing menggunakan pisau dan tenaga manusia. Pelatihan penggunaan alat/mesin tepat guna perlu dilakukan kepada kelompok tersebut. Hal demikian untuk menunjang proses produksi yang dilakukan hingga dapat meningkatkan kapasitas produksi. Karena bagaimana pun juga, tenaga manual dalam hal ini menggunakan tangan akan berbeda tiap waktunya. Berbeda dalam kecepatan, ukuran dan ketepatan pemotongan. Hasil evaluasi yang telah dilakuakan, alat bantu potong adonan dapat digunakan dengan baik oleh para pembuat kerupuk ubi ungu. Alat tersebut cukup membantu proses pemotongan karena dapat mempercepat proses pemotongan dan bentuk/ketebalan lebih teratur
ANALYSIS OF SERVICE QUALITY AND SATISFACTION CUSTOMERS USING THE FUZZY METHOD ON PLASA TELKOM MAJALENGKA Tia Widianarti; Agus Alamsyah; Whydiantoro Whydiantoro
Jurnal Mekanika dan Manufaktur Vol 1 No 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Plasa Telkom is a service that is fully managed by us or in cooperation with partners is provided to serve the customers / potential customers are serviced directly (face to face) with a wide range of possibilities, both recognize the need for all information related to our services and products for the fulfillment of the product itself. Plasa is a facility walk-in customer service points where customers can obtain a variety of information products and services, including billing, payment, suspension of subscriptions, promotions until the grievance. Among the types of serv phone bill payment, payment of the new post, a new plug / mutation, disorders, and others. Indihome product (phone, internet on fiber or high speed internet and cable useetv). Here the author will discuss about the quality of service on the plaza Telkom Majalengka through fuzzy method. Dimensions that will be discussed is the reliability (reliability), responsiveness (responsiveness), assurance (assurance), empathy (empathy), and evidence (tangibles). In order to determine each of these dimensions with fuzzy measurement.
FACILITY LAYOUT REDESIGN AT DEPARTMENT OF RAILWAY INFRASTRUCTURE (CASE STUDY AT PT PINDAD BANDUNG) Tri Puja Kurnia; Whydiantoro Whydiantoro; Tantri Wahyuni
Jurnal Mekanika dan Manufaktur Vol 1 No 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Every company, both large companies and small companies, will face problems layout.semua facilities for the production of both machines, labor and other facilities should be provided in place of each, so that it can work with baik.setiap array of machines and production equipment at a factory called layout. So layout problems associated with the preparation of machinery and equipment production in pabrik.perosoalanya is how we set up the machines and other production equipment so that it can run production as effectively as possible. The composition of plant equipment. The layout in PT. PINDAD (Persero) shall be designed so that the development of efficient factory area and the production and distribution process can proceed smoothly, so the security, safety, and comfort for employees can be met. In addition to the process equipment, some engine placement should match the flow of the production process e-clip, and so placed on the part that does not interfere with the traffic of goods and processes. Location of the plant will directly affect the survival of plant process includes the successful and smooth production plant.
DESIGN OF A MANGO PICKING TOOL WITH USING QUALITY FUNCTION METHOD DEPLOYMENT (QFD) AND ERGONOMIC FOR DETERMINING STANDARD DIAMETER GRAND GALAH Irvan Fauzi Ghani; Dony Susandi; Whydiantoro Whydiantoro
Jurnal Mekanika dan Manufaktur Vol 1 No 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Traditional mango pickers made from bamboo. The characteristics of the mango fruit picker tool can not be adjusted in short length so there are difficulties during use, such as reaching different tree heights. Long shapes make picking tools mango fruit difficult to carry. A fragile basket template. There is no standard handheld diameter galah so there are some users feel uncomfortable when grasping it because of smallness or greatness.he design of the mango fruit picker tool using Quality Function Deployment (QFD) can make the product based on the wishes and needs of the users of the mango pickers. Product Design With QFD This requires Customer Voices to compile House Of Quality primary needs for the users obtained from the Customer Voices this will be used as the basis for designing the picker tool mango fruit. Designing the product by applying the hand anthropometry data of the handheld diameter (Maximum) using the P50 percentile. The use of the 50thpercentile is intended that users with larger or smaller handheld diameters may grasp it.
ANALYSIS OF REGIONAL POTENTIAL AND SMALL MEDIUM INDUSTRY POTENTIAL USING LOQATION QUOTIENT (LQ), LOCALITATION INDEX (LI) AND SPECIALIZATION INDEX (SI) METHODS IN MAJALENGKA DISTRICT (Case Study: Majalengka Regency) Detra Pandji Wiwaha; Whydiantoro Whydiantoro; Lia Milana; Budiman Budiman; Intan Kusumadewi
Jurnal Mekanika dan Manufaktur Vol 1 No 2 (2022)
Publisher : Universitas Majalengka

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Abstract

This research is motivated by the very rapid development of Small and MediumIndustries in Indonesia, this can make economic development in Indonesia even better. Ineconomic development in Indonesia, the role of Small and Medium Industries is quite strategic.Many parties believe that the SME sector business is able to withstand the economic crisis thathas been experienced in previous years. On the other hand, the development of the SME sectorbusiness cannot be separated from the general characteristics that most of the products producedare for the growth of domestic needs, especially in one district. Various business profiles arebriefly reviewed to provide an up- to-date overview of the small and medium industry sectorbusinesses. The type of data used in this study consists of primary data and secondary data.The primary data used is the 2018 sub-district SMI data, while the secondary data includes thename of the SMI, address, product, total production per year, the main KBLI group, KBLI,coordinate points and elevation. Data were collected using the interview method and GPStracking. The results obtained from this study are the potential distribution of Small and MediumIndustries which are spread across 26 Districts in Majalengka Regency, which in 2018 totaled1747 SMI.
ANALYSIS OF CUSTOMER SATISFACTION ON THE QUALITY OF PURPLE PATTOM CRUISER USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD Whydiantoro Whydiantoro; Budiman Budiman; Engkos Koswara; Intan Kusumadewi
Jurnal Mekanika dan Manufaktur Vol 2 No 1 (2022)
Publisher : Universitas Majalengka

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Abstract

Following up on PKM on purple sweet potato crackers in Padahanten village and seeing the current very rapid development of the service business, with the growth of the service business in Indonesia this has resulted in higher competition, consumers are more selective in buying and choosing the products they need. Therefore, purple sweet potato chips must be able to meet consumer needs. Products that are able to win the competition with competitors need a strategy that can improve services and be able to compete effectively in this increasingly competitive market. Win the competition and keep the business alive, growing and getting as many customers as possible. This can be said to be successful if consumers are satisfied with the performance of a product or service provided by the entrepreneur. According to Lewis & Booms, in Service Management by Fandy Tjiptono (2016) Service quality is defined as a measure of how large the level of service that can be provided in accordance with the level of consumer expectations. In other words, the factors that affect the quality of service are the services expected by consumers, if the service exceeds what is expected by consumers, the quality of service can be said to be good (positive), and vice versa if the service is not in accordance with what is expected by consumers, it can be said that the quality of service is bad. (negative value) Quadrant analysis or Importance Performance Analysis (IPA) is a descriptive analysis technique introduced by John A. Martilla and John C. James (1977) cited by Tjiptono and Chandra (2016: 222-223). Importance Performance Analysis (IPA) is an analytical technique used to identify what important performance factors must be demonstrated by an organization in meeting the satisfaction of their service users (consumers). Therefore, it is necessary to conduct research on the analysis of consumer satisfaction on the quality of service in the marketing of purple sweet potato crackers by using the Importance Performance Analysis (IPA) method. and promotions. Through these (4P's) attributes, it will be known what influences consumers' desire to visit Padahanten purple sweet potato. The variables that are traced or researched are aspects of reliability (reliability), responsiveness (response), tangible (tangible), assurances (certainty), and empathy (empathy).