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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Majalah Ekonomi Jurnal Manajemen Pemasaran Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Ratih Indriyani
Universitas Kristen Petra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISA JALUR DALAM CORPORATE ENTREPRENEURSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PERUSAHAAN KELUARGA DI JAWA TIMUR) Ratih Indriyani
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.051 KB) | DOI: 10.21107/kompetensi.v8i2.659

Abstract

   Corporate entrepreneurship is en important factor in family business that creates outcome non financial  in organization, such as human resource like organizational commitment and organizational citizenship behavior (OCB) . The aim of this study is to examine the impact of Corporate Entrepreneurship on OCB, through organizational commitment as an intervening variable. Data is collected with total respondents of 134 samples by using purposive sampling method.  By using a path analysis, the result shows that corporate entrepreneurship have direct impact  to OCB and indirect impact exists from corporate entrepreneurship to OCB through organizational commitment as an intervening variable . Direct impact of corporate entrepreneurship  to OCBis 0,199. Indirect impact  of corporate entrepreneurship  to organizational commitment  that is P2 is 0,501 meanwhile from organizational commit OCB , that is P3 is 0,772, therefore indirect influence, that is P2 times P3 is (0,501)*(0,772)=0,387. Total impact of corporate entrepreneurship  to OCBis more than 0,5, 0,199+ 0,387 = 0.586 
PERANAN PERSON ORGANIZATION FIT DAN PERSON JOB FIT DALAM MENINGKATKAN JOB SATISFACTION DENGAN WORK ENGAGEMENT SEBAGAI MEDIASI Ratih Indriyani; Monica Bellinda Sutanto
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3950

Abstract

Job satisfaction is an important factor in achieving the sales person's self-compatibility with the work environment. Conformity in question is the suitability of individual values ​​with person organization fit and the suitability of individual characteristics person job fit. With this suitability, work engagement will be higher. This study was conducted to analyze the effect of person organization fit and person job fit on job satisfaction through work engagement. This type of research is quantitative research with purposive sampling technique. Research data were collected by distributing questionnaires to all sales persons of PT World Innovative Telecommunication answers to the questionnaire collected as many 220 respondents. The data was processed using partial least squares (PLS) data analysis techniques. The results of the study stated that person organization fit and person job fit had an effect on job satisfaction through work engagement. This proves that work engagement can significantly mediate the effect of person organization fit and person job fit on job satisfaction sales person PT World Innovative Telecommunication.
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Ratih Indriyani; Alvin Kurnia
Jurnal Manajemen Pemasaran Vol. 16 No. 1 (2022): April 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.16.1.24-31

Abstract

This study aims to observe the effect of marketing capability on innovation capability mediated by business adaptability with the research object of Amplang UKM in Samarinda. Amplang UKM is one of the most popular types of businesses in Samarinda and continues to grow. In this study, research data was obtained by distributing questionnaires to research respondents, namely the owners of Amplang SMEs in Samarinda collected as many as 100 respondents. The data obtained were then processed using data analysis techniques with the PLS model. The results show that marketing capability has an influence on business adaptability and innovation capability. This study also found that business adaptability has no effect on innovation capability. In this study it was also found that there was no mediating effect of business adaptability on the effect of marketing capability on innovation capability. Abstrak: Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability.
PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN Ratih Indriyani; Sesilya Kempa
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.337 KB) | DOI: 10.24034/kreanova.v2i2.5220

Abstract

Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a service-learning basis in the form of business assistance in the food and beverage sector. The mentoring stage itself starts from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and develop digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. Digital marketing is expected to expand market reach. The results of this activity show that the use of digital technology can change the way MSMEs connect with their consumers. he use of social media helps promote products to a wider audience, as well as helps wider product recognition. The characteristics and development needs of MSMEs also cause differences in the need to apply different digital marketing methods.
Creative Behavior in the Online Fashion Business Ratih Indriyani; Kevin Christanto
MediaTrend Vol 17, No 2 (2022): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v17i2.10578

Abstract

Fashion secror has been increasing in Indonesia.Creativity is important thing for an online business to be able to survive and compete in the digital market. Some variables that can improve creative behavior are accurate market orientation and effective use of social media. The purpose of the research is to analyze the influence of market orientation and social media usage on creative behavior in online businesses in the fashion sector in Surabaya. By using purposive sampling method, 132 online businesses in the fashion sector in Surabaya have been selected as respondents. This research used quantitative approach of this explanatory using partial least square. Result of this study describe that market orientation  has a significant influence on creative behavior, on the other side, social media usage has usage has a significant influence on creative behavior . This research also show that market orientation  has significant influence on creative behavior throug social media usage  among online businesses fashion sector in Surabaya.
PENGEMBANGAN POTENSI UMKM KELURAHAN JAGIR, WONOKROMO DENGAN PENDEKATAN PEMASARAN DIGITAL Ratih Indriyani; Sesilya Kempa; Dewi Pertiwi
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 3 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i3.6064

Abstract

Penggunaan teknologi digital telah mempengaruhi semua aspek kegiatan usaha, termasuk dalam hal pemasaran, pemasaran berbasis digital digunakan untuk memperoleh konsumen, membangun preferensi mereka, memelihara konsumen, serta pada akhirnya mampu meningkatkan penjualan dan profit bisnis. Digital marketing merupakan cara komunikasi pemasaran yang mampu menimbulkan awareness dan engagement masyarakat terhadap produk UMKM. Digital marketing mampu memberikan kemudahan pada pembeli untuk mendapatkan informasi mengenai produk dan melakukan interaksi melalui internet. Di sisi lain digital marketing memungkinkan penjual untuk memantau dan menyediakan kebutuhan serta keinginan calon pembeli tanpa batasan waktu dan area geografis. Aktivitas pengabdian masyarakat kali ini bertujuan untuk mengintegrasi mendalami potensi UMKM di Kelurahan Jagir. Dari pemetaan potensi ini, aktivitas yang dilakukan adalah optimalisasi pemasaran digital. Dari kegiatan ini diperoleh gambaran bahwa pemilik usaha memahami pentingnya digital marketing namun masih memerlukan pengetahuan dan skill yang lebih baik lagi. Adanya suatu keunikan dari pengabdian ini berupa kesiapan dari peserta pelaku UMKM untuk mengenal dan mengaplikasikan media yang dipergunakan untuk memasarkan produk yang tidak secara manual tetapi menggunakan elektronik untuk mempercepat proses sampai ke tangan konsumen.
Penggunaan Media Sosial dalam Mendukung Kinerja Pemasaran: Evaluasi Dampak Value Co-Creation dan Produktivitas Kerja Ratih Indriyani; Agnes Renatha Dewi; Sesilya Kempa
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 6 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i6.4860

Abstract

UMKM sebaiknya meningkatkan kinerja pemasaran untuk mendukung strategi bersaingnya. Pada era digital ini pemasaran menggunakan media sosial dapat membantu bisnis meningkatkan kinerja pemasarannya. Penelitian ini bertujuan untuk menguji pengaruh Social media usage terhadap Marketing Performance melalui value co-creation dan Work Productivity pada UMKM. Penelitian ini menggunakan jenis  penelitian kuantitatif dengan pendekatan metode survei. Penelitian ini menggunakan menggunakan teknik purposive sampling sebagai tehnik pengambilan sampel. Populasi dari penelitian ini adalah pemilik UMKM di Sidoarjo yang menggunakan media sosial dan sudah beroperasi minimal 1 tahun. Teknik pengolahan data menggunakan software Smart PLS. Hasil penelitian menunjukan bahwa Social media usage memiliki pengaruh signifikan terhadap value co creation dan work productivity. Di sisi lain,  value co-creation dan Work Productivity berpengaruh secara signifikan terhadap marketing performance, sedangkan Social media usage tidak berpengaruh signifikan terhadap marketing performance. Implikasi penelitian ini menunjukkan pentingnya optimalisasi strategi media sosial untuk meningkatkan interaksi dengan konsumen serta efisiensi kerja UMKM dalam meningkatkan daya saing dan keberlanjutan usaha. Hasil ini diharapkan dapat memberikan wawasan praktis bagi pelaku UMKM dalam memaksimalkan media sosial sebagai alat pemasaran.
Peranan Entrepreneurial Orientation Dalam Meningkatkan Competitive Advantage Melalui Innovation Capability Sebagai Variabel Mediasi Ratih Indriyani; Joshua Geraldino Tantry Senak
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9937

Abstract

Perkembangan usaha di Indonesia menimbulkan persaingan bagi pemilik bisnis. Dalam mengatasi persaingan, UKM harus meningkatkan haru keunggulan kompetitif bisnis. Namun, masih banyak pengusaha yang terhambat dalam meraih keunggulan usahanya karena belum diimbangi dengan keinginan berinovasi dan mengembangkan orientasi berwirausaha mereka. Penelitian ini akan melakukan analisis pengaruh entrepreneurial orientation dalam meningkatkan keunggulan kometitif melalui kemampuan inovasi. Penelitian ini menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan melibatkan 118 pemilik UKM di NTT Indonesia. Penelitian ini menunjukkan bahwa entrepreneurial orientation berpengaruh signifikan terhadap competitive advantage melalui innovation capability pada pelaku usaha. Kata Kunci: entrepreneurial orientation, competitive advantage, innovation capability
The Role Of Product Innovation And Marketing Performance In Enhancing Competitive Advantage In Micro, Small, And Medium Enterprises (MSMEs) In The Fashion Sector Ratih Indriyani; James Albert Shan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5974

Abstract

MSMEs engaged in the fashion sector must have a competitive advantage in overcoming business competition. Competitive excellence cannot be separated from the role of product innovation, digital marketing, and marketing success. This study aims to analyze the influence of product innovation on competitive advantage through marketing performance moderated by digital marketing in the fashion business sector in Surabaya. The type of research used is quantitative research and sampling techniques, namely purposive sampling techniques with the number of samples obtained based on criteria. This study was conducted by distributing questionnaires to as many as 128 respondents. The results showed that product innovation has a significant effect on competitive advantage, product innovation has a significant effect on marketing performance, marketing performance has a significant effect on competitive advantage, product innovation does not have a significant effect on competitive advantage moderated Digital marketing and marketing performance do not have a significant effect on the competitive advantage moderated by digital marketing.
Co-Authors Agnes Renatha Dewi Alvin Kurnia James Albert Shan Joshua Geraldino Tantry Senak Kevin Christanto Monica Bellinda Sutanto Pertiwi, Dewi Sesilya Kempa