Articles
<![CDATA[Supply Chain Management Performance pada Retailer Bahan Bangunan ]]>
<![CDATA[Sesilya Kempa]]>;
<![CDATA[Jay Jovial Janitra]]>
<![CDATA[ Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 2 (2019): JULI ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mtl.v6i2.313
<![CDATA[The development of the building material industry sector is currently in line with the growth of regional infrastructure and physical facilities in Surabaya. The objective of this study is to analyze the effect of trust, commitment, information sharing and information quality on supply chain management performance of building material retailers in Surabaya. The sample studied was 134 owners of building material retailers in Surabaya. The analytical method used is multiple linear regression using SPSS 20. The results show that trust, commitment, information sharing, and information quality significantly influence partially and simultaneously on supply chain management performance of building material retailers in Surabaya.]]>
<![CDATA[Repurchase Intention Pada Korean Skincare Product Di Surabaya ]]>
<![CDATA[Sesilya Kempa]]>;
<![CDATA[Erika Gotami]]>
<![CDATA[ BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 2 (2019): Juli ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Katolik Darma Cendika ]]>
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DOI: 10.37477/bip.v11i2.11
<![CDATA[This study aims to determine whether or not the influence of country of originimage and perceived value on repurchase intention with word of mouth as anintervening variable on Korean skincare products in Surabaya. The type ofresearch used is quantitative research. The population in this study were peoplein Surabaya who had used and purchased korean skincare products of the same type at least 3 (three) times and the samples used in this study were 100 people.This study uses Partial Least Square (PLS). The results showed that the country oforigin image had an effect on word of mouth and repurchase intention, perceivedvalue had an effect on word of mouth and repurchase intention, and word ofmouth had an effect on repurchase intention. Word of mouth is proven to mediatethe effect of country of origin image and perceived value on repurchase intention]]>
<![CDATA[The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon ]]>
<![CDATA[Sesilya Kempa]]>;
<![CDATA[Truly Gladys Setiawan]]>
<![CDATA[ Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019 ]]>
Publisher : <![CDATA[Master of Management, School of Business and Management, Petra Christian University ]]>
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DOI: 10.9744/ijbs.2.2.109-118
<![CDATA[The changed lifestyle of Ambon city residents influenced cafe business growth in Ambon. This research aims to determine the effect of entrepreneurial orientation on strategic entrepreneurship used by cafes and their impact on competitive advantage. The type of research used in this research is quantitative research using an accidental sampling technique. The data collection process was carried out by distributing 50 questionnaires to the owners or managers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 questionnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic entrepreneurship, strategic entrepreneurship affects competitive advantage, and entrepreneurial orientation affects competitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial orientation of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.]]>
<![CDATA[Risiko Kredit, Likuiditas Dan Kecukupan Modal Terhadap Profitabilitas Berdampak Pada Return Saham ]]>
<![CDATA[Sesilya Kempa]]>
<![CDATA[ BIP's JURNAL BISNIS PERSPEKTIF Vol 9 No 2 (2017): Juli ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Katolik Darma Cendika ]]>
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DOI: 10.37477/bip.v9i2.44
<![CDATA[There are the problem of credit risk, liquidty risk and capital adequacy affecting the level of the bank performance. The study is aimed to find empirical evidence of the relationship of credit risk, liquidity risk and capital adequacy toward profitability and its impact to bank stock returns. This study uses causality approach with path analysis techniques to obtain results. The results showed that credit risk (NPL) has negative effect toward the profitability (ROA and ROE). While liquidity risk (LDR) has positive effect on ROA and capital adequacy (CAR) affects neghatively toward ROE. Furthermore, ROA negatively affects stock returns and ROE has positive effect on stock return.]]>
<![CDATA[Competence, Innovative Work Behavior, dan Opportunity Motive pada Pengusaha Clothing Line Berbasis Online ]]>
<![CDATA[Sesilya Kempa]]>;
<![CDATA[Tiffani Aurelia Tedja Kusuma]]>
<![CDATA[ Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 1 (2022): JBK-Jurnal Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali ]]>
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DOI: 10.31940/jbk.v18i1.21-28
<![CDATA[Bisnis clothing line berbasis online banyak digeluti generasi milenial yang membutuhkan perilaku kerja inovatif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh competence terhadap innovative work behavior melalui opportunity motive. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan menggunakan Partial Least Square sebagai teknik analisis data. Ukuran sampel yang digunakan adalah sebanyak 100 orang pengusaha clothing line khususnya Instagram yang bisnisnya telah beroperasi minimal selama 1 tahun. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling. Hasil penelitian menunjukkan bahwa competence dan opportunity motive memiliki pengaruh signifikan positif terhadap innovative work behavior pengusaha clothing line. Selain itu, opportunity motive secara signifikan positif memediasi pengaruh competence terhadap innovative work behavior.]]>
<![CDATA[PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN ]]>
<![CDATA[Ratih Indriyani]]>;
<![CDATA[Sesilya Kempa]]>
<![CDATA[ Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 2 (2022) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ]]>
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DOI: 10.24034/kreanova.v2i2.5220
<![CDATA[Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a service-learning basis in the form of business assistance in the food and beverage sector. The mentoring stage itself starts from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and develop digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. Digital marketing is expected to expand market reach. The results of this activity show that the use of digital technology can change the way MSMEs connect with their consumers. he use of social media helps promote products to a wider audience, as well as helps wider product recognition. The characteristics and development needs of MSMEs also cause differences in the need to apply different digital marketing methods.]]>
<![CDATA[Mobile Banking Transactions for Small and Medium Enterprise (SME) ]]>
<![CDATA[Antonius David Wahyudi]]>;
<![CDATA[Sesilya Kempa]]>
<![CDATA[ Relevance: Journal of Management and Business Vol. 6 No. 1 (2023) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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<![CDATA[Banks and SME actors cannot ignore mobile banking considering that it can provide efficiency in the financial transaction process, so it is necessary to know several factors that can influence transacting using mobile banking from SME actors. This study analyzes the effect of perceived risk, perceived ease of use, and institution-based trust on mobile banking transaction intention in SME actors. This research is quantitative research that aims to explain the relationship between several variables with a quantitative descriptive approach. The sample used in this study was 100 SME actors who were taken using a non-probability sampling technique. The results showed that the intention of transactions using mobile banking by SME customers was carried out on the basis of risk perception factors, perceived ease of use, and trust in bank institutions. The bank must socialize how to use and benefit from mobile banking to attract SME transactions to use mobile banking.]]>
<![CDATA[PENGEMBANGAN POTENSI UMKM KELURAHAN JAGIR, WONOKROMO DENGAN PENDEKATAN PEMASARAN DIGITAL ]]>
<![CDATA[Ratih Indriyani]]>;
<![CDATA[Sesilya Kempa]]>;
<![CDATA[Dewi Pertiwi]]>
<![CDATA[ Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 3 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ]]>
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DOI: 10.24034/kreanova.v3i3.6064
<![CDATA[Penggunaan teknologi digital telah mempengaruhi semua aspek kegiatan usaha, termasuk dalam hal pemasaran, pemasaran berbasis digital digunakan untuk memperoleh konsumen, membangun preferensi mereka, memelihara konsumen, serta pada akhirnya mampu meningkatkan penjualan dan profit bisnis. Digital marketing merupakan cara komunikasi pemasaran yang mampu menimbulkan awareness dan engagement masyarakat terhadap produk UMKM. Digital marketing mampu memberikan kemudahan pada pembeli untuk mendapatkan informasi mengenai produk dan melakukan interaksi melalui internet. Di sisi lain digital marketing memungkinkan penjual untuk memantau dan menyediakan kebutuhan serta keinginan calon pembeli tanpa batasan waktu dan area geografis. Aktivitas pengabdian masyarakat kali ini bertujuan untuk mengintegrasi mendalami potensi UMKM di Kelurahan Jagir. Dari pemetaan potensi ini, aktivitas yang dilakukan adalah optimalisasi pemasaran digital. Dari kegiatan ini diperoleh gambaran bahwa pemilik usaha memahami pentingnya digital marketing namun masih memerlukan pengetahuan dan skill yang lebih baik lagi. Adanya suatu keunikan dari pengabdian ini berupa kesiapan dari peserta pelaku UMKM untuk mengenal dan mengaplikasikan media yang dipergunakan untuk memasarkan produk yang tidak secara manual tetapi menggunakan elektronik untuk mempercepat proses sampai ke tangan konsumen.]]>
<![CDATA[Penggunaan Media Sosial dalam Mendukung Kinerja Pemasaran: Evaluasi Dampak Value Co-Creation dan Produktivitas Kerja ]]>
<![CDATA[Ratih Indriyani]]>;
<![CDATA[Agnes Renatha Dewi]]>;
<![CDATA[Sesilya Kempa]]>
<![CDATA[ Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 6 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung ]]>
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DOI: 10.59188/covalue.v15i6.4860
<![CDATA[UMKM sebaiknya meningkatkan kinerja pemasaran untuk mendukung strategi bersaingnya. Pada era digital ini pemasaran menggunakan media sosial dapat membantu bisnis meningkatkan kinerja pemasarannya. Penelitian ini bertujuan untuk menguji pengaruh Social media usage terhadap Marketing Performance melalui value co-creation dan Work Productivity pada UMKM. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan metode survei. Penelitian ini menggunakan menggunakan teknik purposive sampling sebagai tehnik pengambilan sampel. Populasi dari penelitian ini adalah pemilik UMKM di Sidoarjo yang menggunakan media sosial dan sudah beroperasi minimal 1 tahun. Teknik pengolahan data menggunakan software Smart PLS. Hasil penelitian menunjukan bahwa Social media usage memiliki pengaruh signifikan terhadap value co creation dan work productivity. Di sisi lain, value co-creation dan Work Productivity berpengaruh secara signifikan terhadap marketing performance, sedangkan Social media usage tidak berpengaruh signifikan terhadap marketing performance. Implikasi penelitian ini menunjukkan pentingnya optimalisasi strategi media sosial untuk meningkatkan interaksi dengan konsumen serta efisiensi kerja UMKM dalam meningkatkan daya saing dan keberlanjutan usaha. Hasil ini diharapkan dapat memberikan wawasan praktis bagi pelaku UMKM dalam memaksimalkan media sosial sebagai alat pemasaran.]]>
