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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Triana Setiyarini
Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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KONSEP PENGEMBANGAN EKOWISATA GARAM MELALUI PENDEKATAN TRIPLE HELIX DI PULAU MADURA Triana Setiyarini; Yustina Chrismardani
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 1 (2019): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.918 KB) | DOI: 10.21107/kompetensi.v13i1.6823

Abstract

Madura Island has long been known as a salt island. Alt hough there are many tourist destinat ions in Madura, no one hasutilized and developed salt as an ecotourism potent ial. Throughsalt ecotourism, it is expected to be a solution to some of theproblems associated with salt, especially to improve the welfareof salt farmers. The purpose of this study was to determine theconcept of salt ecotourism development through the triple helixapproach on Madura Island. This type of research is induct iveanalysis by collect ing, compiling and describing various actualdata, documents and informat ion. The data that has beenobtained is then analyzed by descriptive analysis method. Theresults showed that the potential for salt cult ivation in fourdistricts in Madura namely Bangkalan, Sampang, Pamekasanand Sumenep can be used as an opportunit y to develop attractivetourism through the concept of salt ecotourism. This is becauseMadura's land could meet five basic principles of ecotourismdevelopment in Indonesia, namely the principles ofconservation, educat ion, tourism, economy, and participat ion oflocal communit ies. Salt ecotourism requires collaboration fromacademics, businesses represented by groups of salt farmers, andthe government. These three actors, called triple helix, havedifferent roles in order to develop salt ecotourism starting fromplanning, utilizat ion and control.
DAMPAK DAN TANTANGAN DALAM IMPLEMENTASI SOCIAL MEDIA MARKETING UNTUK UMKM Yustina Chrismardani; Triana Setiyarini
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.569 KB) | DOI: 10.21107/kompetensi.v13i2.6831

Abstract

Social media marketing merupakan variasi alat pemasaran yang dapat digunakan secara mudah dan tidak berbiaya, bila dibandingkan dengan alat pemasaran lainnya. Dengan biaya yang lebih rendah daripada alat pemasaran yang lain, UMKM cenderung cocok menggunakan metode social media marketing untuk memperkenalkan produknya, membangun hubungan dengan pelanggan dan memperkuat merk nya. Pada kenyatannya, hanya 30% usaha di Indonesia yang menggunakan instrument digital, sehingga dibutuhkan lebih banyak riset untuk mengeksplorasi perspektif dari perusahaan, terutama dalam memahami penghalang atau penghambat dalam penggunaan social media marketing. Tujuan dari riset ini adalah mendeskripsikan konsep social media marketing, penggunaan social media sebagai sarana promosi untuk UMKM, dampak dan tantangan dihadapi oleh UMKM dalam penggunaan social media. Merencanakan untuk menggunakan social media sebagai alat pemasaran yang kompetitif, memerlukan isi pesan yang dapat menarik perhatian pelanggan. Selain itu, juga dibutuhkan ketulusan, perhatian dan respon dengan cepat dalam berkomunikasi dengan pelanggan target. Tantangan dalam penggunaan social media marketing oleh UMKM yang meliputi factor internal dan eksternal, merupakan hal yang harus dihadapi dan diantisipasi agar mencapai keberhasilan dalam social media marketing.
Analisis Efektivitas Promosi Pada Media Sosial Instagram PT. Sejahtera Wahana Gemilang: indonesia Ilvan Adi Pratama; Triana Setiyarini
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v6i2.2666

Abstract

Many business people in today's era have taken advantage of technological advancements by marketing their products and services via the internet. The use of social media for promotional activities has increased in line with the increase in the number of internet users each year, Particularly via social media platforms. Instagram is widely recognised as a prevalent social media platform utilised for promotional purposes. This particular platform of social media is the most numerous and is considered the most effective as a means of promotion. PT.Sejahtera Wahana Gemilang has also been promoting its products on its Instagram social media account @ea.surabaya in recent years. however, from the author's observation, these media accounts show a lack of activity in promoting their products. Therefore the author wants to know how effective the Instagram @chitose.surabaya social media account is in carrying out marketing promotions based on the AIDA strategy approach. The present study employs qualitative research techniques and examines multiple case studies. The findings of this investigation suggest that the promotional efforts of the Instagram handle @chitose.surabaya are yet to yield desired outcomes in terms of garnering attention, generating interest, stimulating desire, and inducing action or AIDA strategy approach on the Instagram social media account @chitose.surabaya in attracting potential consumers to buy the product being promoted.
Co-Authors Ilvan Adi Pratama Yustina Chrismardani