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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Lailatus Sa’diya
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education

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STRATEGI PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP KESADARAN MEREK DI ERA GENERASI Z Lailatus Sa’diya
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.703 KB) | DOI: 10.21107/kompetensi.v11i2.3530

Abstract

Along with technological developments, the people of today's digital world. Where gadgets and the Internet is a basic requirement of the community that we are familiar with the term generation Z. Generation Z is the generation of all-round internet connection wherever and whenever. They spend more time on various social, economic, political, and lifestyle activities. The existence of social media Instagram into the arena of existence and looking for various ways in determining shopping options. This research uses qualitative method with phenomenology approach. The results of this study found Generation Z Instagram users will easily see a product that is promoted through Instagram in the form of photos or video and remember the product. anytime viewed on the Instagram homepage. The more often seen it will often they remember the product until finally reaching the brand awareness.
PERAN CITY BRANDING DAN EVENT PARIWISATA DALAM MENIGNKATKAN KUNJUNGAN WISATAWAN Lailatus sa’diya; Nurita Andriani
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.588 KB) | DOI: 10.21107/kompetensi.v12i2.4961

Abstract

ABSTRACT The natural and cultural wealth of the regions in Indonesia has become a tourism potential to be developed in improving the country's economy. The implementation of regional autonomy has encouraged the government to further develop and market the advantages of the tourism sector, one of which is creating city branding. City branding can attract the attention of tourists to visit an area because the city can build a clear identity, strong associations, and embed positive attributes so as to win competition with other cities, especially in the tourism sector. Tourism events as tourist attractions serve as one of the strengths of the local government and the community to attract visiting tourists. City branding and events can create perceptions for visitors so that they can stimulate the decision to visit tourists to an area.
Co-Authors Nurita Andriani